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Wal-Mart and Bharti: Transforming Retail in India  
 
Product Ref: 09/424C Company: Bharti Enterprises Ltd
Wal-Mart Stores

Product Type: Case Industry: Public Policy & Strategy
Retail & Wholesale

Related Product(s): Teaching Note
On 27 November 2006, Bharti Enterprises Ltd ("Bharti"), one of India¡¦s principal business groups, and American retail giant Wal-Mart Stores Inc ("Wal-Mart"), entered into a joint venture with equal partnership for both companies. The partnership would give Wal-Mart access to the highly regulated Indian retail market, which was valued at US$320 billion. Bharti would own retail shops under the Wal-Mart franchise and the companies would jointly operate in areas of the Indian retail industry which were accessible for foreign investment, such as logistics and cash-and-carry.

This partnership between the US retail giant and one of India¡¦s most successful corporate houses was expected to bring a dose of modernity to the Indian retail landscape. It could be questioned, however, how Wal-Mart would cope with the opposition it faced from local shop owners and civil rights groups given its poor reputation with regard to social responsibility. In addition, the state of the country¡¦s transportation network was very poor and the question remained how Wal-Mart planned to implement its supply chain management model in India.
Functional Area : Social Enterprises & Ethics
Strategy & General Management

Issues: .
Length: 18 pages Country: Global
India

Pub. Year: 2009 Level of Difficulty: 2
         
This product type is available in the following language(s):      English
         
Related Information: N/A
 
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