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Case Details:
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Product Ref: 09/428C Company: Nintendo

Product Type: Case Industry: Consumer Goods
Software & Services
Technology Hardware

Related Product(s): Teaching Note
Functional Area : Strategy & General Management

Issues: This case provides students with an understanding of the principles of disruptive innovation. Through this case, students will be exposed to the disruption the video game industry went through on account of Nintendo's Wii. It will sharpen their understanding of how competition should manage creative innovations. The case can also be used to demonstrate how important it is for highly successful companies to remain nimble and, despite their size and value networks, to identify and successfully develop potentially disruptive technologies before having their traditional sustaining technologies overtaken.
Length: Text: 12 pages
Exhibits: 12 pages
Country: Japan

Pub. Year: 2009 Level of Difficulty: 2
This product type is available in the following language(s):      English   Simplified Chinese   Spanish
Related Information: N/A
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Type Language Quantity * Unit Price
Case (09/428C) HK$58 / US$7.5
* Order quantity should include copies that you plan to make
   for class use or distribute for other purposes.
   You will not be shipped hard copies for cases.