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上海通用汽车:后来者居上    
 
Product Ref: 05/239C Company: Shanghai General Motors

Product Type: Case Industry: Automobiles & Components

Related Product(s): Teaching Note
Authors: Zhigang Tao   Emily Ho
该合资企业对于通用汽车而言是一项高风险投资。八年之后,通用汽车以其增长的市场份额以及与上汽集团的成功合作向世人证明了其在中国的投资是一项明智之举。本案例试图分析了解通用汽车和通用汽车和上海汽车工业(集团)总公司于1997年共同组建的合资公司被视为是迄今为止出现在中国的最大的单笔外国投资。当时,人们认为上汽集团之间的战略合作关系,以及该合作关系如何促成上海通用汽车在中国所取得的成功和快速增长的。本案例还分析了通用汽车所采用的各项战略以及在中国的外国汽车公司所面临的威胁和挑战。案例揭示了为进入新兴市场的外国公司制订可行战略的方式。
Functional Area : Strategy & General Management

Issues: Entering emerging markets, international joint ventures, inter-partner learning, learning alliances, bargaining power between joint venture partners, collaboration as competition, strategies for later-comers in emerging markets
Length: 24 pages Country: China (People's Rep. of)

Pub. Year: 2005 Level of Difficulty: 1
         
This product type is available in the following language(s):      English   Simplified Chinese   Portuguese
         
Related Information: N/A
 
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