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Ref No. Title Author(s)
98/08C New Technologies, New Markets: The Launch of Hongkong Telecom Video-on-Demand

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 1999

In March 1998, Hongkong Telecom's Interactive Multimedia Services (IMS) unit launched the worldˇ¦s first commercial Video-on-Demand (VOD) system. In taking the new technology to market, how was IMS to ...

Peter Lovelock
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