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26 cases found
 
Ref No. Title Author(s)
05/219C



Louis Vuitton Moët Hennessy: Expanding Brand Dominance in Asia (MNC)

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2005

This case explores the predicament Louis Vuitton Moët Hennessy (LVMH) faced with respect to brand management when expanding its operations in China. In 2004, Asia accounted for about 40% of the sales ...

Pan Yigang
Marissa McCauley
03/170C Boeing Australia Limited: Assessing the Merits of Implementing a Sophisticated e-Procurement System

Product Type: Case

Functional Area: Accounting & Control, Management of Information Systems
Pub. Year: 2003

Formed in late 1996, Boeing Australia Limited (BAL) was a relatively new company and a global extension of the US firm, The Boeing Company. BAL developed capabilities in the areas of space and communi...

Ali Farhoomand
Peta Ashworth
02/136C

Citic Tower II: The Real Option

Product Type: Case

Functional Area: Finance & Investments, Strategy & General Management
Pub. Year: 2002

Citic Pacific Ltd. (CPL) had to decide whether to purchase newly reclaimed land at the waterfront of Victoria Harbour, Hong Kong, and develop a Grade A office building for investment purposes. The dec...

Frederik Pretorius
Mary Ho
01/126C

PetroChina: International Corporate Governance with Chinese Characteristics

Product Type: Case

Functional Area: Accounting & Control, Economics & Business Policy, Strategy & General Management
Pub. Year: 2002

PetroChina, the largest oil and gas company in China, was made a showcase for sound corporate governance in China's SOEs. Its initial public offering (IPO) was part of the government's plan to lay the...

John Child
Mary Ho
Sang Xu
01/109C

Japan Net Bank: Japan's First Internet-only Bank

Product Type: Case

Functional Area: Management of Information Systems, Strategy & General Management
Pub. Year: 2002

Japan Net Bank (JNB), Japan's first Internet bank without physical branches, began operation in October 2000. It attracted mainly young customers looking for convenient, round-the-clock bank services ...

Ali Farhoomand
Pauline Ng
Vincent Mak
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