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Gold Peak Electronics: R&D Globalisation from East to West                                                                                                                                                                                                            

This product type is available in the following languages:
English   Spanish
Product Ref: 09/446C Company: Gold Peak Electronics

Product Type: Case Industry: Consumer Electronics
Consumer Goods

Related Product(s): Teaching Note
Authors: Kuldeep Kumar   Maya Kumar
Globalisation has prompted a new trend of cross-border acquisitions from the East to the West. Fuelled by non-traditional motivations, Asian companies are acquiring respected and well-established Western brands, technology, assets and knowledge, and through these acquisitions gaining access to developed markets and talent pools. One such company, Gold Peak Electronics ("GPE"), is a multinational corporation that is among an elite group of Hong Kong electronics companies that design, manufacture and sell premium professional and home electronics products. Acquiring two high-end British premium loudspeaker companies in 1992¡XKEF Audio and Celestion International¡Xhas allowed GPE to take advantage of these companies¡¦ well established intellectual assets and R&D capabilities. However, cross-border acquisitions such as these are complicated, requiring companies to take into consideration differing regulations, national cultures, political factors, employee mindsets and work cultures. The acquiring company has also had to deal with human resource issues in its acquisitions, including handling work distribution and promoting employees' sense of job security. Although several years have passed since the acquisition, collaboration between GPEs various R&D sites in the UK, Hong Kong, and Chinais still not optimal. How can GPE successfully overcome the distances between these locations and promote innovative collaboration between its dispersed R&D sites? Was growth by acquisition of Western companies the best strategy for GPE's growth?(

This case illustrates opportunities and challenges for global R&D and virtual collaboration across geographic and cultural distances. This case also familiarises students with the unique challenges in acquisitions of Western companies by Eastern companies, including human resources management and how the process of innovation and innovative thinking differs across countries.
Functional Area : Human Resource Management
Management of Information Systems
Production & Operations Management
R&D Globalization Strategy and General Management
Strategy & General Management

Issues: _lobj_1.To understand key concepts and business functions in the globalisation of R&D in the electronics industry, particularly the following: virtual teams, distance collaboration, global knowledge creation and sharing, and global R&D. 2.To understand the benefits and potential challenges encountered when working in global virtual R&D teams. These include issues about knowledge sharing and collaboration when dealing with tacit knowledge, cultural and physical ¡§distances¡¨ between team members
Length: 17 Page(s) Country: China (People's Rep. of)
Hong Kong SAR
United Kingdom

Pub. Year: 2009 Level of Difficulty: 2
This product type is available in the following language(s):      English   Spanish
Related Information: N/A
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