CABC Homepage
New Customer | Sign In
List of Popular Cases Newly Released Cases Faculty of Business and Economics Institutional Users Home Site Map
Advanced Search
 
Topic Index
Industry & Company Index
Most Popular Cases
Newly Released Cases
SME Cases Series
China Cases Series
India Cases Series
IT Industry Transformation Series
Cases in Chinese
Cases in Other Languages
Project SARS Rebound
Case Details:
Email to a friend
Microsoft's Diversification Strategy                                                                                                        
 
Product Ref: 06/291C Company: N/A

Product Type: Case Industry: Software & Services

Related Product(s): Teaching Note
In November 2005, Microsoft launched Xbox 360, its latest game console. It was an extraordinary event not because of the glamorous business executives and journalists hanging around in the event, the super cool festival mood soaking Mojave Desert or the graphic technologies dazzling the giant consoles surrounding the conference room. Rather, the air was filled with a mix of trepidation and excitement about the viability of the Company's new strategy of moving beyond Window-based PCs. Everybody in the room wondered whether the Company could regain its past glory by wading into new territories. What opportunities and challenges, they thought, awaited the Company in markets that it did not have proprietary advantage? What specific strategies it had to adopt to capitalize on these opportunities and counter the challenges? How best could Microsoft execute its diversification strategy?
Functional Area : Strategy & General Management

Issues: Opportunities and challenges introduced by Web 2.0; convergence of IT, telecom and media; and issues in pursuing diversification; IT, software, IPTV, video gaming, portal, mobile phone, diversification strategy, strategic alliance
Length: Text: 16 pages
Exhibits: 11 pages
Country: Global

Pub. Year: 2006 Level of Difficulty: 2
         
This product type is available in the following language(s):      English   Simplified Chinese
         
Related Information: N/A
 
Order This Item
Type Language Quantity * Unit Price
Case (06/291C) HK$58 / US$7.5
* Order quantity should include copies that you plan to make
   for class use or distribute for other purposes.
   You will not be shipped hard copies for cases.