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172 cases found
 
Ref No. Title Author(s)
98/20C 电脑订位系统:一个独特的行业

Product Type: Case

Functional Area: Management of Information Systems, Strategy & General Management
Pub. Year: 2000

电脑订位系统(Computer Reservation System,以下简称CRS)供应商们在旅游业中一直扮演着不可取替的角色,75─80%的航空公司的订票是由旅行代理人通过CRS完成的。然而,在1998年中,其穩固行业地位受到两方面的威胁:航空公司本身的网站,能够直接接受客户的订票;一个名为Genesis的新CRS,得到全球各地的旅行代理人支持,定于1998年第四季度作試驗式使用,1999年起...

Ali Farhoomand
Andrew Lee
98/06C 新加坡:身处亚洲经济危机中的狮城

Product Type: Case

Functional Area: Economics & Business Policy
Pub. Year: 1999

...

Michael J. Enright
Andrew Lee
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