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172 cases found
 
Ref No. Title Author(s)
01/116C 琤银行的网上银行:利用现有品牌建立新关系

Product Type: Case

Functional Area: Management of Information Systems, Marketing
Pub. Year: 2001

琤银行在香港本地银行中排名第二,是香港第五大上市公司。在消费需求增加、同业竞争以及利润压力的共同作用下,琤秅_2000年8月推出了电子银行。本案例研习了琤穸[快实施网上银行战略的原因、在战略实施过程中遇到的主要问题,以及琤肮O如何在网上银行业务中实现差异化战略的。从1933年起,琤芫N一直服务于全港客户。在大众的心目中,琤银行是一家可靠的传统型社区银行。本案例讨论了电子银行是怎样帮助琤芫ㄓ犰...

Julie Yu
Marissa McCauley
Shamza Khan
01/114C 精信公司:通过客户关系管理达成战略调整

Product Type: Case, VCD

Functional Area: Management of Information Systems, Marketing, Strategy & General Management
Pub. Year: 2001

...

Ali Farhoomand
Julie Yu
Marissa McCauley
Shamza Khan
01/111C 中国和它的邻邦们

Product Type: Case

Functional Area: Economics & Business Policy
Pub. Year: 2001

...

Michael J. Enright
Elyssa Tran
01/108C

PHUKET BEACH HOTEL: 互斥项目评估

Product Type: Case

Functional Area: Finance & Investments
Pub. Year: 2001

PHUKET BEACH HOTEL: 互斥项目评估...

Ko Wang
Su Han Chan
Mary Ho
01/106C 东盟自由贸易区和马来西亚国家汽车项目

Product Type: Case

Functional Area: Economics & Business Policy
Pub. Year: 2001

...

James Newton
Michael J. Enright
Elyssa Tran
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