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172 cases found
 
Ref No. Title Author(s)
09/441C 战略管理微型案例: 梁山泊

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2009

Chinese outlaws in the late Song Dynasty rebelled against the emperor and formed troops in Liangshanpo, a mountainous area surrounded by lakes. After defeating repeated attacks from government forces,...

Dean Xu
09/428C

任天堂的颠覆性战略:电子游戏业的启示

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2009

...

Ali Farhoomand
Havovi Joshi
Samuel Tsang
09/426C 耐克与刘翔:明星代言危机管理

Product Type: Case

Functional Area: Marketing
Pub. Year: 2009

...

Kineta Hung
Isabella Chan
Penelope Chan
09/411C 里特公司在中国:一场全新的球赛

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2009

...

Marcus Schuetz
Ricky Lai
08/391C

跨境企业的诚信管理(B):公职人员行为失当

Product Type: Case

Functional Area: Social Enterprises & Ethics
Pub. Year: 2008

跨境企业的诚信管理(B):公职人员行为失当...

Say Goo
Jeroen van den Berg
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