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Case Details:
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Product Ref: 11/484C Company: Microsoft Corporation

Product Type: Case Industry: Software & Services
Technology Hardware

Related Product(s): Teaching Note
Functional Area : Strategy & General Management

Issues: This case highlights the dynamics and principles of various types of innovation. Through this case, students can gain insight into how even highly successful companies can lose their competitive edge over time unless they keep at identifying and developing potentially disruptive technologies before their own traditional technologies are overtaken.
Length: 22 pages Country: United States of America

Pub. Year: 2011 Level of Difficulty: 2
This product type is available in the following language(s):      Traditional Chinese   English   Simplified Chinese
Related Information: N/A
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Case (11/484C) HK$58 / US$7.5
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