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Case Details:
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Product Ref: 10/468C Company: Hongkong Post

Product Type: Case Industry: Commercial Services
Public Sector & Non-Profit

Related Product(s): Teaching Note
Functional Area : Strategy & General Management

Learning Objective: 1) To highlight the difference between user-centred research and design and the more traditional market research and design. 2) To show the importance and difficulties of understanding user needs using an example of public services redesign. 3) To demonstrate the way user-centred design and user research can help to create meaningful user experiences and to drive user-led innovation.
Length: 21 pages Country: Hong Kong SAR

Pub. Year: 2011 Level of Difficulty: 2
This product type is available in the following language(s):      English   Simplified Chinese
Related Information: N/A
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Case (10/468C) HK$58 / US$7.5
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