CABC Homepage
New Customer | Sign In
List of Popular Cases Newly Released Cases Faculty of Business and Economics Institutional Users Home Site Map
Advanced Search
Topic Index
Industry & Company Index
Most Popular Cases
Newly Released Cases
SME Cases Series
China Cases Series
China Case Series
India Cases Series
IT Industry Transformation Series
Cases in Chinese
Cases in Other Languages
Project SARS Rebound
Within the China Case Series, ACRC recently initiated a set of strategy cases and industry notes on multinational corporations (MNCs) in China. These cases deal with issues and challenges that arise at different phases of business development and identify the strategies they employed to succeed in this vast and unique marketplace.

These cases, used individually or collectively, are effective tools for teaching generic frameworks and concepts in strategic analysis, formation and implementation. They highlight the dynamics of international expansion into emerging and fast-moving markets and shed light on critical success factors in doing business in China¡ªwhere the current market environment is substantially different from that of ten years ago. Examples of issues covered include first-mover v late-mover advantages, localisation v standardisation, consumer-driven v technology-driven strategies, and strategic alliances v technology protection.

A number of leading MNCs have been carefully selected, each representing a unique set of issues, while also sharing common challenges. Industries represented range from automotive to pharmaceutical, from home appliances to retail, and from personal computers to telecommunications. Accompanying industry notes provide instructors with a clearly etched backdrop to the case.

These cases also serve as empirical evidence in a more in-depth competitive-advantage study addressing businesses operating in markets characterised by high velocity and uncertainty. China is a perfect example of such a market, due to the pace, scope and magnitude of the social, economic, legal and technological transitions it is undergoing. Competitive landscapes in major industries are being reshaped everyday by older and newer, foreign and domestic players with different corporate agendas and resources.

The following cases have been recently released:

Related China Series titles: