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HSBC Asia Pacific Business Case Competition 2013

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HSBC Asia Pacific Business Case Competition 2013 - Frequently Asked Questions
(Last updated on 26 March 2013)

What is HSBC Asia Pacific Business Case Competition?

The HSBC Asia Pacific Business Case Competition is a business case competition organised by the Asia Case Research Centre (ACRC) for undergraduate students.

Who is eligible to join the Competition?

The Competition is open to full-time undergraduate students (local or exchange) at invited universities.

How do I sign up?

Any selected university can sign up a single team for the Competition. Teams should consist of 4 students who make up the team and a coach (faculty member). An assistant coach can be included at the discretion of the university. No student alternates are allowed.

The ACRC, as the organising committee, is in no way involved in the composition and selection process for the individual teams. Students from all participating universities should contact their respective departmental faculty.

What is the format used for the Competition?

There will be four rounds. For each round, students will have to prepare and present a different case. In round one, four teams will face off against each other with the two best teams moving onto round two. From round two onward, teams will compete one on one with the best team advancing to the next round for the championship. All matchups are determined by random draw.

Each team will have a strictly enforced maximum of 25 minutes to make its case presentation, followed by a 10-minute question and answer session. All team members are required to participate in the presentation. For the final round, teams are expected to make a 25-minute presentation followed by 20-minute question and answer session.

Any more details on the day's program?

A preliminary schedule can be found here. Please be aware that this schedule can be changed and that the final schedule will be made available at a later date.

When do the teams get a copy of the cases and where do the teams prepare their cases?

Cases will be made available in the breakout rooms on the days of the competition. From round 2 onward, teams who have not been successful in the competition will also receive a copy of the cases for the next round.

What is the time limit for the case preparation on the day of the Competition?

Teams are given 2.5 hrs. to prepare each case.

What is the function of the coach and the assistant coach?

The coaches should help the students prepare for the Competition. They are not allowed to assist in the case analysis or preparation on the day of the Competition. They are nevertheless invited to all other activities on the day of the Competition. They will be able to provide their team with feedback at the end of each round of presentation.

What is the nature of the cases used and how should I prepare for the Competition?

The cases used in the competition are unpublished cases developed by the Asia Case Research Centre. We recommend that you familiarize yourself with some of the cases published by the ACRC in advance. ACRC cases can be found at www.acrc.org.hk.

Cases used in 2009
Round 1: Hong Kong Disney
Round 2: Naxos
Round 3: Tanzania Microfinance

Cases used in 2010
Round 1: Geox
Round 2: Hummer
Round 3: Viagra
Final Round: Crown Worldwide

Cases used in 2011
Round 1: Bharti Airtel
Round 2: Herborist
Round 3: Coca Cola and Huiyuan
Final Round: Bolaven Farms

Cases used in 2012
Round 1: A Sought-After Visa for Entering China's Electronic Payment Market and Strategies Beyond
Round 2: Zero-Fee Tours: An Irresistible Bargain or a Sinkhole?
Round 3: Hong Kong Business Intermediary: The Dynamic of Innovative Entrepreneurship
Final Round: The Aquaculture Industry in the Philippines: Creating Social Values at Marina Gana Vida

Teaching faculty can register on our website to download free sample copies of ACRC cases.

Will the coaches have access to the cases used in the Competition?

As reference, a copy of the case(s) will be made available to the coach and, if applicable, the assistant coach on the day of the competition.

What peripherals can and cannot be used when preparing the case?

You are not allowed to use computers and mobile phones when preparing the case. All mobile phones (including smartphones and PDAs) should be switched off and laptops are barred from the preparation room. Textbooks and other reference material are also off-limits. Basic calculators are allowed and provided to all teams.

Presentation devices such as laser pointers are not allowed. For further details, please look at the competition rules sheet here.

Do we need to bring our own office supplies when preparing the case?

Basic stationary will be provided but please bring any materials you deem necessary.

The presentation

The presentation has to be made in English. Overhead acetates, a whiteboard/blackboard and que cards are allowed for the presentation. You are not allowed to prepare acetates before you have received the case.

Each team will have a strictly enforced maximum of 25 minutes to make its case presentation, followed by a 10-minute question and answer session. All team members are required to participate in the presentation. For the final round, teams are expected to make a 25-minute presentation followed by 20-minute question and answer session.

Is there a dress code for the Competition?

Business formal.

The prizes

Champion: HK$60,000
First runner-up: HK$30,000
Second runner-up: HK$10,000

Will there be a new case for each round of the Competition?

Four cases will be used for the competition, one for each round.

Under what academic discipline do the cases used in the Competition fall?

All cases will be strategy and general management cases. In addition they can touch upon other disciplines including marketing, accounting & control, corporate sustainability, finance, etc.

I am not familiar with the HKU campus. How do I get to the different venues?

A HKU student will be appointed to each team. This student will accompany the teams to the various venues and assist them in other competition related matters.

In addition, a map of HKU can be viewed here.

Are there any facilities in the preparation room students can utilize?

There is a whiteboard and/or blackboard in the preparation room students can use.

Do we need to attend the award ceremony even when we are not in the top 3?

All participants must attend the award ceremony regardless whether they are the winners or not.

Can we leave the University of Hong Kong campus if we get knocked out of the Competition?

You need to stay in the HKU campus to attend the presentations by the other teams on both competition days.

Do I need to arrange hotel booking by myself if I am from overseas?

Students from overseas are provided hotel accommodation. However, the air tickets are borne by the Universities.