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Ref No. Title Author(s)
07/318C

Carrefour China: Maintaining its Past Glory or Drowning in the Sea of Competition?

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2007

Since the first Carrefour outlet opened in China in 1995, the company made outstanding achievements in the Chinese retailing market. In 1999, it is ranked as the third-largest Chinese retailer and sec...

Zhigang Tao
Isabella Chan
Li Dongya
07/317C

Wumart Stores: China's Response to Wal-Mart

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2007

Wumart Stores (Wumart) is an indigenous Chinese, privately owned retail chain operation founded by a private entrepreneur in 1994. The decade after its inception sees the company grow from a small, su...

Ali Farhoomand
Zhigang Tao
Iris Wang
06/315C

BHP: Negotiating Iron Ore Prices with China

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2006

As the largest iron ore consumer and steel producer, China accounted for 35% of world iron ore imports and over 25% of world steel production. Two-thirds of the iron ore market was dominated by only t...

Ivan Png
Zhigang Tao
Carola Ramon-Berjano
07/314C

Hyundai and Kia: Automobile Branding in China

Product Type: Case

Functional Area: Marketing
Pub. Year: 2007

Beijing Hyundai Motor Corporation and Dongfeng Yueda Kia Motors were both troubled by the problematic sales trend of their locally branded cars. At the same time, a Brand Power Research Study conducte...

Yong June Kim
Amy Tang
06/309C

People Management Fiasco in Honda Motorcycles and Scooters India Ltd

Product Type: Case

Functional Area: Human Resource Management
Pub. Year: 2006

Multinationals often make judgemental errors regarding cross-cultural issues and the business environment prevailing in foreign countries. Honda Motorcycles and Scooters India Ltd. (HMSI), a wholly-ow...

Debi S. Saini
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