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Ref No. Title Author(s)
08/370C

The Philippines' Rising Bioethanol Industry

Product Type: Case

Functional Area: Economics & Business Policy, Production & Operations Management, Strategy & General Management
Pub. Year: 2008

In 2007, the Philippines passed the Biofuels Act stipulating that by 2008 all gasoline sold in the country must contain at least 5% ethanol by volume. The law's objectives are to reduce Philippine dep...

Ari Luis C. Halos

Ari Luis C. Halos
07/364C

eBay's Strategy in China: Alliance or Acquisition

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2007

In December 2006, eBay Inc., a US company that offers e-commerce, e-payments and internet communication services globally, announced its plan to form a joint venture with China-based online portal and...

Jiangyong Lu
Zhigang Tao
Isabella Chan
07/352C

China's Renminbi: "Our Currency, Your Problem"?

Product Type: Case

Functional Area: Economics & Business Policy
Pub. Year: 2008

The Chinese currency, the renminbi, has been a subject of controversy between China and its trade partners (especially the US), which accuse China of manipulating its exchange rate to make its exports...

K.C. Fung
Ka-Fu Wong
Ricky Lai
07/348C

Dell: Selling Directly, Globally (2007)

Product Type: Case

Functional Area: Marketing, Strategy & General Management
Pub. Year: 2007

On 31 January 2007, Dell Inc. announced the return of Michael Dell, its founder, to the position of CEO, replacing Kevin Rollins in providing day-to-day leadership to the troubled PC maker. The radica...

Ali Farhoomand
Iris Wang
Pauline Ng
07/320C

Hong Kong Disneyland: Where is the Magic?

Product Type: Case

Functional Area: Marketing
Pub. Year: 2007

Hong Kong Disneyland was the Walt Disney Company's third international theme park outside America, after Tokyo and Paris. From conception to opening, the government joint venture was subjected to the ...

Bennett Yim

Josephine Lau
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