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Ref No. Title Author(s)
16/583C Coca Cola・s Challenge in China: Healthy Growth

Product Type: Case

Functional Area: Economics & Business Policy, Strategy & General Management
Pub. Year: 2017

Coca-Cola was one of the first MNCs to enter post-reform China. The soft-drink manufacturer established robust market share on the back of a strong brand. Chinese consumer preferences, however, gradua...

Zhigang Tao
Erik Tollefson
16/581C Contract Labor in Regency Hospital: Legal and HR Dynamics

Product Type: Case

Functional Area: Human Resource Management
Pub. Year: 2016

This case brings to the fore different complexities of contract labor employment by principal employers (PE) in the Indian context, including sensitivities involved in handling contract workers・ union...

Anjana Nath
Debi S. Saini
17/591C K-Pop: A Global Music Factory Fizzling Out

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2017

As shown with Psy・s hit song, :Gangnam Style,; K-Pop (Korean Pop) music has been successful recently, not only in Asia but also in many other countries. K-Pop・s current success largely stems from its ...

Won-Yong Oh
Joohyung Lee
Michelle Jin
16/578C Starbucks China: Managing Growth Through Innovation

Product Type: Case

Functional Area: Growth Management
Pub. Year: 2017

Starbucks has noted rapid growth in China, targeting 70% growth in three years. Although popular among a Chinese clientele, it is facing a number of internal and external challenges related to the Chi...

Ali Farhoomand
Filip Ziolek
17/594C Apple: How To Grow On Chinese Soil

Product Type: Case

Functional Area: Business Model, Growth Management, Innovation
Pub. Year: 2017

For years, Chinese manufacturers displaced Western companies by offering lower prices. More recently they began to disrupt by challenging existing business models. Displacement was easy to combat by i...

Ali Farhoomand
Filip Ziolek
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