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Ref No. Title Author(s)
16/578C Starbucks China: Managing Growth Through Innovation

Product Type: Case

Functional Area: Growth Management
Pub. Year: 2017

Starbucks has noted rapid growth in China, targeting 70% growth in three years. Although popular among a Chinese clientele, it is facing a number of internal and external challenges related to the Chi...

Ali Farhoomand
Filip Ziolek
17/594C Apple: How To Grow On Chinese Soil

Product Type: Case

Functional Area: Business Model, Growth Management, Innovation
Pub. Year: 2017

For years, Chinese manufacturers displaced Western companies by offering lower prices.  More recently they began to disrupt by challenging existing business models. Displacement was easy to combat by ...

Ali Farhoomand
Filip Ziolek
17/593C Wealthfront: Buried or Breakthrough? The Story of a Robot Investment Advisory Company

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2017

The case describes how Wealthfront, a financial technology (ˇ§Fintechˇ¨) start-up, aims to disrupt the financial advisory field with a novel approachˇXfully automated robot advisers. The core value intro...

Yanfeng Zheng
17/592C Quants in Utopia? Quantopian and Its Crowd Wisdom Hedge Fund Model

Product Type: Case

Functional Area: Strategy & General Management
Pub. Year: 2017

The case describes how Quantopian, a Python-based trading-algorithm development and backtesting platform, leverages its community of quantitative traders (ˇ§quantsˇ¨) to develop a novel crowdsourced hed...

Yanfeng Zheng
17/585C Facebook: Facing Off Against Tencent

Product Type: Case

Functional Area: Business Model, Innovation, Strategy Growth Management
Pub. Year: 2017

Entering 2017, Tencent and Facebook are reinventing their business models in areas including social media, e-commerce, fintech, gaming, mobile, IoT and VR, among others. The case illustrates the advan...

Ali Farhoomand
Paul Lowry
Filip Ziolek
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