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320 cases found.
 
Ref No. Title Author(s)
06/290RN The Global Software Industry in 2006

Functional Area: Strategy & General Management
Length: 30 Page(s)
Pub. Year: 2006

Software was the most profitable segment of the IT industry. Since the end of the dotcom crash in the early 2000s, sales and profits of software had been reduced significantly. However, if one looked ...

Related Product(s): Research Note

Ali Farhoomand
Samuel Tsang
06/280RN Macau Gaming Revenues are out of Sight

Functional Area: Finance & Investments, Strategy & General Management
Length: 22 Page(s)
Pub. Year: 2006

"Macau Gaming Revenues Are Out of Sight" is a research note that focuses on myriad changes in Macau's gaming industry since gambling was first legalised in 1847. It shows how different governments in ...

Related Product(s): Research Note

Ali Farhoomand
Debra Martin
05/250RN China Cosmetics Industry 2005

Functional Area: Economics & Business Policy, Marketing, Strategy & General Management
Length: 21 Page(s)
Pub. Year: 2005

With a population of 1.3 billion people and a booming economy, China's cosmetic industry is one of the most promising worldwide. This emerging market is especially attractive for foreign investors dea...

Related Product(s): Research Note

Zhigang Tao
Li Dongya
05/236RN Chinese Medicine in an Emerging Market

Functional Area: Strategy & General Management
Length: 20 Page(s)
Pub. Year: 2005

It was estimated in 2002 that the size of the traditional Chinese medicine (TCM) market in China would be around US$5 billion. A decade of Chinese regulatory reforms, Chinese pharmaceutical industry's...

Related Product(s): Research Note

Ali Farhoomand
Shirley Chan
05/225RN China's Home Appliances Industry 2004

Functional Area: Economics & Business Policy, Marketing, Strategy & General Management
Length: 26 Page(s)
Pub. Year: 2005

This industry note describes the landscape of China's home appliances industry and its competitive environment in 2004. It depicts the industry characteristics and new developments in various aspects,...

Related Product(s): Research Note

Ali Farhoomand
Zhigang Tao
Leyu Yang, Thomas
05/224RN Restructuring of China's Automobile Industry after Entry into WTO

Functional Area: Economics & Business Policy, Strategy & General Management
Length: 18 Page(s)
Pub. Year: 2005

On November 10, 2001, China finally became a member state of the World Trade Organization (WTO). For China¡¦s economy, the accession to WTO not only represented significant opportunities but also chall...

Related Product(s): Research Note

Zhigang Tao
Li Dongya
Lu yi
05/222RN China Beer Industry 2004

Functional Area: Economics & Business Policy, Marketing, Strategy & General Management
Length: 18 Page(s)
Pub. Year: 2005

This industry note describes the landscape of China's beer industry and its competitive environment in 2004. It depicts the industry characteristics (i.e. demand, products, sales channels, segmented m...

Related Product(s): Research Note

Zhigang Tao
Li Dongya
04/195RN Proactive Planning before Crises Happen

Functional Area: Strategy & General Management
Length: 15 Page(s)
Pub. Year: 2004

Organisations go to great lengths to devise plans for financial growth and success, but they often fail to incorporate crisis-management into strategic planning. This research note examines how to ide...

Related Product(s): Research Note

Freddie Lee
Gilbert Wong
Mary Ho
17/602C Lenovo: Being on Top in a Declining Industry

Functional Area: Strategy & General Management
Length: 26 Page(s)
Pub. Year: 2017

For the first time since the 2008 financial crisis, Lenovo, the world¡¦s largest PC maker, not only fails to increase its revenues and profits, but it has a net loss. Lenovo¡¦s market share is still gro...

Related Product(s): N/A

Ali Farhoomand
Sander Paul Zwanenburg
17/593C Wealthfront: Buried or Breakthrough? The Story of a Robot Investment Advisory Company

Functional Area: Strategy & General Management
Length: 26 Page(s)
Pub. Year: 2017

The case describes how Wealthfront, a financial technology (¡§Fintech¡¨) start-up, aims to disrupt the financial advisory field with a novel approach¡Xfully automated robot advisers. The core value intro...

Related Product(s): N/A

Yanfeng Zheng
17/592C Quants in Utopia? Quantopian and Its Crowd Wisdom Hedge Fund Model

Functional Area: Strategy & General Management
Length: 27 Page(s)
Pub. Year: 2017

The case describes how Quantopian, a Python-based trading-algorithm development and backtesting platform, leverages its community of quantitative traders (¡§quants¡¨) to develop a novel crowdsourced hed...

Related Product(s): N/A

Yanfeng Zheng
17/591C K-Pop: A Global Music Factory Fizzling Out

Functional Area: Strategy & General Management
Length: 14 Page(s)
Pub. Year: 2017

As shown with Psy¡¦s hit song, ¡§Gangnam Style,¡¨ K-Pop (Korean Pop) music has been successful recently, not only in Asia but also in many other countries. K-Pop¡¦s current success largely stems from its ...

Related Product(s): N/A

Won-Yong Oh
Joohyung Lee
Michelle Jin
16/584C IBM¡¦s Strategic Choices in China: Compete and Cooperate?

Functional Area: Economics & Business Policy, Strategy & General Management
Length: 16 Page(s)
Pub. Year: 2017

IBM¡¦s strategy in China was to go it alone. The company researched, produced, and distributed its own products. The Chinese government, however, viewed technology as a key factor for economic growth a...

Related Product(s): N/A

Zhigang Tao
Erik Tollefson
16/583C Coca Cola¡¦s Challenge in China: Healthy Growth

Functional Area: Economics & Business Policy, Strategy & General Management
Length: 18 Page(s)
Pub. Year: 2017

Coca-Cola was one of the first MNCs to enter post-reform China. The soft-drink manufacturer established robust market share on the back of a strong brand. Chinese consumer preferences, however, gradua...

Related Product(s): N/A

Zhigang Tao
Erik Tollefson
16/579C The Toshiba Accounting Scandal: How Corporate Governance Failed

Functional Area: Strategy & General Management
Length: 21 Page(s)
Pub. Year: 2016

This case presents a comprehensive overview of the Toshiba accounting scandal. It examines how the accounting irregularities in evidence at Toshiba spread from a relatively minor case of accounting mi...

Related Product(s): N/A

Mitsuru Misawa
16/577C ZUJI: Finding a Winning Strategy

Functional Area: Marketing, Strategy & General Management
Length: 15 Page(s)
Pub. Year: 2016

It was October 2015, Charlie Wong, CEO of Zuji Hong Kong told the media at the launch of Zuji¡¦s new brand campaign ¡§Search, Discover and Share¡¨ that he would like to see Zuji ¡§become the Google for tr...

Related Product(s): N/A

Kevin Zhou
Josephine Lau
16/576C Opec Plastics: Growing with Vietnam

Functional Area: Economics & Business Policy, Strategy & General Management
Length: 23 Page(s)
Pub. Year: 2016

At the end of 2013, the leadership of Opec Plastics was pleased with their young company¡¦s growth to nearly $200 million in revenues.  They had goals to double that in two more years, but were uncerta...

Related Product(s): N/A

Jack Suyderhoud
Tram T.H. Nguyen
16/573C 15FEN: Finding The Blue Ocean in China¡¦s Fresh Food

Functional Area: Marketing, Strategy & General Management
Length: 17 Page(s)
Pub. Year: 2016

15fen was the name Henry He gave his first business venture ¡V a neighborhood store in Guangdong province, China, which promised home delivery of a grocer order within 15 minutes. His inaugural slogan...

Related Product(s): N/A

Kevin Zhou
Josephine Lau
16/572C Dieselgate ¡V Heavy Fumes Exhausting the Volkswagen Group

Functional Area: Production & Operations Management, Social Enterprises & Ethics, Strategy & General Management
Length: 27 Page(s)
Pub. Year: 2016

At the end of September 2015, Matthias Mueller stepped in as CEO for the Volkswagen Group, days after Martin Winterkorn resigned over the biggest automotive emissions scandal the world had ever seen. ...

Related Product(s): N/A

Marcus Schuetz
Claudia H L Woo
15/562C Uniqlo: A Supply Chain Going Globa

Functional Area: Production & Operations Management, Strategy & General Management
Length: 15 Page(s)
Pub. Year: 2016

In less than 20 years, Uniqlo has become the leading fast-fashion retailer in Japan and a strong player in other Asian countries like China, Korea and Taiwan. Since 1998, the company has expanded sale...

Related Product(s): N/A

Benjamin Yen
Davide Lentini
15/561C The Internet of Things (IoT): Shaping the Future of E-commerce

Functional Area: Management of Information Systems, Production & Operations Management, Strategy & General Management
Length: 15 Page(s)
Pub. Year: 2015

Besides computers, tablets and mobile phones, what other items in your home could be connected to the internet? The answer might be far more than you imagine: refrigerators, cupboards, coffee machines...

Related Product(s): N/A

Benjamin Yen
Yihong Yao
15/560C e-Business Transformation in the Banking Industry: the Case of Citibank

Functional Area: Strategy & General Management
Length: 19 Page(s)
Pub. Year: 2015

Citibank reshaped its e-business program after the financial crisis of 2008, focusing on leveraging its geographical reach, rolling out global initiatives to maintain its leadership in treasury and tr...

Related Product(s): N/A

Ali Farhoomand
Davide Lentini
15/559C India¡¦s Alibaba: IndiaMART¡¦s Network Effects

Functional Area: Strategy & General Management
Length: 26 Page(s)
Pub. Year: 2015

Dinesh Agarwal and Brijesh Agrawal (¡§DA & BA¡¨) established IndiaMART with around US$1100 savings in 1996. By 2014, IndiaMART.com was ¡§India¡¦s largest online marketplace for Small & Medium Size Busines...

Related Product(s): N/A

Abhishek Kathuria
W. H. Lo
15/558C Hilmann Reinier: Coke¡¦s Coffee Challenge in China

Functional Area: Marketing, Strategy & General Management
Length: 22 Page(s)
Pub. Year: 2015

Jim Coke had been a jack of all trades since his student days. A big dreamer, Coke knew that he was on the cusp of something big. A Hong Kong resident since 2010, he wanted to dominate the coffe...

Related Product(s): N/A

Mary Han
Helena Hu
15/555C Three-Dimensional (3D) Printing: Jolts on Supply Chain Management and the Chinese Manufacturing Industry

Functional Area: Production & Operations Management, Strategy & General Management
Length: 20 Page(s)
Pub. Year: 2015

3D printing was a bottom-up process by which materials were laid down in thin successive layers until an object was fully constructed. As an innovation in technique, 3D printing made production conduc...

Related Product(s): N/A

Benjamin Yen
Yihong Yao
15/554C Huawei in Canada: Can It Become a Trusted Player?

Functional Area: Strategy & General Management
Length: 28 Page(s)
Pub. Year: 2015

Ten years after expanding abroad, Chinese telecommunications equipment maker Huawei faced espionage accusations from the US government, a claim that shut it out of most of the US market. Now the threa...

Related Product(s): N/A

Mary Han
Nikhil Celly
Penny Lau
15/553C GT Nexus: Leader in Cloud Computing Supply Chain Management

Functional Area: Strategy & General Management
Length: 20 Page(s)
Pub. Year: 2015

GT Nexus was incorporated in 2000 and in 2013 became a leader in cloud-based supply-chain management solutions. Born as a technology platform dedicated to the shipping industry and in particular to fa...

Related Product(s): N/A

Ali Farhoomand
Davide Lentini
14/552C Tower of Saviors or Toilet of Plagiarists? The Tale of a Mobile Game

Functional Area: Social Enterprises & Ethics, Strategy & General Management
Length: 24 Page(s)
Pub. Year: 2015

The case illustrates how Mad Head Limited ("Mad Head"), the developer of a smash hit mobile game, Tower of Saviors ("TOS"), became financially successful by imitating another well-known product on the...

Related Product(s): N/A

Chris Corbishley
Yanfeng Zheng
14/550C McDonald¡¦s China: The Expired Meat Scandal

Functional Area: Marketing, Production & Operations Management, Strategy & General Management
Length: 16 Page(s)
Pub. Year: 2015

In July 2014, a Shanghai television station revealed that Shanghai Husi, a Chinese subsidiary of a reputable US-owned food supplier, was producing substandard meat products. McDonald¡¦s was one of its ...

Related Product(s): N/A

Zhigang Tao
Claudia H L Woo
14/549C JPMorgan: Hiring Chinese Princelings Becomes a Royal Pain

Functional Area: Strategy & General Management
Length: 26 Page(s)
Pub. Year: 2014

In August 2013, the United States Securities and Exchanges Commission (¡§SEC¡¨) opened a bribery investigation into JPMorgan¡¦s ¡§princeling hiring¡¨ practices in Hong Kong, China¡¦s Special Administrative ...

Related Product(s): N/A

Zhigang Tao
W. H. Lo
Yihong Yao
14/547C The War for Rechargeable Electric-Vehicle Batteries

Functional Area: Production & Operations Management, Strategy & General Management
Length: 28 Page(s)
Pub. Year: 2015

In 2014, most industry experts thought that the electric-vehicle (EV) battery market was an important opportunity for battery manufacturers, which would also restructure the traditional car industry. ...

Related Product(s): N/A

Bowon Kim
Jeong Eun Sim
14/546C The GSK Scandal: When Questionable Global Practices Met Imperfect Institutions in Emerging Markets

Functional Area: Strategy & General Management
Length: 43 Page(s)
Pub. Year: 2014

China¡¦s healthcare reforms in the 1980s left the country¡¦s hospitals under-subsidized and its medical officials underpaid. Hospitals relied on the market or on profits generated from the provision of ...

Related Product(s): N/A

Zhigang Tao
W. H. Lo
14/545C Orient Overseas Container Line (OOCL): Sailing Through Choppy Waters

Functional Area: Strategy & General Management
Length: 22 Page(s)
Pub. Year: 2014

OOCL is one of the world's largest integrated international container transportation, logistics and terminal companies, with a network covering Asia, Europe, North America and Australasia. The c...

Related Product(s): N/A

Ali Farhoomand
Tim Summers
14/544C KFC China: Still ¡§Finger Lickin¡¦ Good?¡¨

Functional Area: Strategy & General Management
Length: 17 Page(s)
Pub. Year: 2014

At the end of 2012, an ¡§instant chicken¡¨ scandal was revealed in China after a leading national broadcaster reported that chickens reared for KFC in the country were illegally fattened with excessive ...

Related Product(s): N/A

Zhigang Tao
Claudia H L Woo
14/543C IFCI: Turning Around an Ailing Financial Institution

Functional Area: Accounting & Control, Finance & Investments, Strategy & General Management
Length: 22 Page(s)
Pub. Year: 2014

By 2004, the Industrial Finance Corporation of India (¡§IFCI¡¨) is on the verge of collapse; its profitability has become negative. Non-performing assets (¡§NPAs¡¨) have reached their peak, and the compan...

Related Product(s): N/A

Shailendra Kumar Rai
C.P. Gupta
14/541C Microsoft: New Wine in an Old Bottle?

Functional Area: Strategy & General Management
Length: 34 Page(s)
Pub. Year: 2014

Within four weeks of becoming the new CEO of Microsoft, Satya Nadella lays out the major challenges that await him in the two letters he sends to everyone at Microsoft. He defines Microsoft¡¦s battlefi...

Related Product(s): N/A

Ali Farhoomand
W. H. Lo
13/540C Fu Hong Society: Governance with Strong Operational Oversight

Functional Area: Strategy & General Management
Length: 23 Page(s)
Pub. Year: 2013

In comparison to those of other nongovernmental organizations (¡§NGOs¡¨) of similar size in Hong Kong, the organizational chart of Fu Hong Society (¡§FHS¡¨) shows a comparatively large number of corporate...

Related Product(s): N/A

Sammy Fung
Herman Chan
W. H. Lo
13/539C The Hong Kong Blind Union: A Small Self-help NGO With Board Of Directors Actively Involved In Operation

Functional Area: Strategy & General Management
Length: 20 Page(s)
Pub. Year: 2014

If one takes a look at the organization chart of the Hong Kong Blind Union (¡§HKBU¡¨), one will easily notice the concept of ¡§execution¡¨ sits prominently in the middle of the organization. Instead of ca...

Related Product(s): N/A

Sammy Fung
Chong Chan Yau
Cindy Chan
W. H. Lo
13/537C More Is Not Always Better: Cybage¡¦s Growth Strategy by Internal Focus

Functional Area: Strategy & General Management
Length: 21 Page(s)
Pub. Year: 2014

Headquartered in Pune, India, Cybage was one of the plethora of players in the Indian software and information technology (¡§IT¡¨) services sector. Nevertheless, Cybage had enjoyed a double-digit growth...

Related Product(s): N/A

Abhishek Kathuria
Elsha Yiu
13/536C Foxconn¡¦s Forking Path: Staying on with OEM or Becoming an ODM?

Functional Area: Strategy & General Management
Length: 22 Page(s)
Pub. Year: 2013

Foxconn¡¦s management seemed keenly aware of the company¡¦s need to reposition its business. While its revenues increased almost uninterruptedly over the previous decade, its net income margin had decre...

Related Product(s): N/A

Zhigang Tao
Elsha Yiu
13/535C How Citi Successfully Implemented Community Engagement with Limited Resources

Functional Area: Strategy & General Management
Length: 25 Page(s)
Pub. Year: 2013

Citi Hong Kong (¡§Citi HK¡¨) achieves good results in community engagement with its US$1.5 million annual spending. From a quantitative perspective, its team of less than 5,000 employees performed 23,86...

Related Product(s): N/A

Patrick Chau
Sammy Fung
W. H. Lo
13/530C Lenovo: Disruption of the PC Industry

Functional Area: Strategy & General Management
Length: 20 Page(s)
Pub. Year: 2013

In 2004 Lenovo announced the decision to buy IBM¡¦s personal computer (¡§PC¡¨) business. Most people thought the Chinese company would burn its cash and fail. Lenovo proved them wrong, and by 2010 showed...

Related Product(s): N/A

Ali Farhoomand
W. H. Lo
13/529C Insight Robotics Limited: A Start-up with a Happy Problem

Functional Area: Marketing, Strategy & General Management
Length: 18 Page(s)
Pub. Year: 2013

Insight Robotics Limited (¡§IRL¡¨) is a start-up in Hong Kong. It was formed by two young engineers and an experienced but young entrepreneur in 2009, specializing in research and development (R&D) of n...

Related Product(s): N/A

Ali Farhoomand
W. H. Lo
13/528C Tencent: Expanding from China to the World

Functional Area: Finance & Investments, Strategy & General Management
Length: 27 Page(s)
Pub. Year: 2013

China, an internet walled garden, has offered opportunities to its home-bred companies to thrive. These local internet companies, which earned their initial success mostly by cloning their Western cou...

Related Product(s): N/A

Nikhil Celly
W. H. Lo
13/527C Samsung Electronics: Managing Innovations in an Economic Downturn

Functional Area: Strategy & General Management
Length: 25 Page(s)
Pub. Year: 2013

Samsung Electronics¡¦ ambition to go beyond a household brand to become a premium life-style brand through its range of smartphones offers insights into the concept of dynamic capabilities, which drive...

Related Product(s): N/A

Ali Farhoomand
Elsha Yiu
13/525C Tencent¡¦s Business Model

Functional Area: Strategy & General Management
Length: 18 Page(s)
Pub. Year: 2013

Tencent¡¦s business development has been nothing short of spectacular given its less-than-two decades of company history. From a handful of tech-oriented entrepreneurs to a Hong Kong-listed company of ...

Related Product(s): N/A

Ali Farhoomand
Elsha Yiu
12/524C Procter & Gamble in China

Functional Area: Strategy & General Management
Length: 23 Page(s)
Pub. Year: 2012

The case is set in 2011. P&G has announced that it wishes to serve an additional billion customers globally within the next five years. To do so, it will have to expand its activities in China. P&G is...

Related Product(s): N/A

Michael J. Enright
12/523C Eco$ave, Can They Save the Planned Business?

Functional Area: Social Enterprises & Ethics, Strategy & General Management
Length: 12 Page(s)
Pub. Year: 2013

This case is primarily used for teaching students how to make reasonable decisions with regard to entrepreneurship or starting a business, regardless of whether they have any working experience. The i...

Related Product(s): N/A

Yanfeng Zheng
12/520C Richform Holdings Ltd¡XHow a Hong Kong Small Enterprise Succeeded Using Corporate Social Responsibility Initiatives

Functional Area: Strategy & General Management
Length: 21 Page(s)
Pub. Year: 2012

Richform Holdings Ltd (¡§RHL¡¨) is a small company in Hong Kong addressing the drinking water market with solutions including the Everpure branded drinking water filters. Established in 1998, RHL starte...

Related Product(s): N/A

Sammy Fung
W. H. Lo
Winnie Leung
12/519C Fullness Christian Social Enterprise Limited¡XOffering a Right Path to Deviant Youth in Hong Kong

Functional Area: Accounting & Control, Finance & Investments, Social Enterprises & Ethics, Strategy & General Management
Length: 22 Page(s)
Pub. Year: 2012

In 2008, Fullness Christian Social Enterprise Limited (¡§FCSE¡¨) was established as a commercial-based subsidiary of Fullness Christian Vocational Training Centre, a locally registered charitable organi...

Related Product(s): N/A

Sammy Fung
Ted Kwan
Boby Shiu
12/518C WebOrganic: Creating a Blue Ocean for a Social Cause

Functional Area: Social Enterprises & Ethics, Strategy & General Management
Length: 19 Page(s)
Pub. Year: 2012

On a mission to give ¡§hope, chance and choice¡¨ to underprivileged students, Erwin Huang started the social enterprise WebOrganic to sell quality computers and internet services to students at below-ma...

Related Product(s): N/A

Julie Yu
Penny Lau
12/516C Wal-Mart in China (2012)

Functional Area: Strategy & General Management
Length: 27 Page(s)
Pub. Year: 2012

In this updated case on Wal-Mart, the world¡¦s largest retailer, the company remains actively committed to rolling out and refining its Every Day Low Price (¡§EDLP¡¨) strategy across China, while making ...

Related Product(s): N/A

Ali Farhoomand
Linda Holland Garrett
12/515C Tetra Pak versus Greatview: the Battle Beyond China

Functional Area: Economics & Business Policy, Strategy & General Management
Length: 19 Page(s)
Pub. Year: 2013

Tetra Pak, the world¡¦s largest manufacturer of aseptic packaging materials, is a typical market leader that faces growing challengers around the world and runs the risk of becoming embroiled in antitr...

Related Product(s): N/A

Zhigang Tao
Rebecca Chung
12/513C A Sought-After Visa For Entering China¡¦s Electronic Payment Market and Strategies Beyond

Functional Area: Strategy & General Management
Length: 39 Page(s)
Pub. Year: 2014

Visa¡¦s China strategy was challenged by the Chinese monopoly, China UnionPay Company (¡§CUP¡¨), on all fronts after a few short cooperative years. Visa countered CUP¡¦s competitions by scaling the disput...

Related Product(s): N/A

Zhigang Tao
Elsha Yiu
Penelope Chan
12/510C Haier in India: Building Presence in a Mass Market Beyond China

Functional Area: Marketing, Production & Operations Management, Strategy & General Management
Length: 19 Page(s)
Pub. Year: 2012

For Chinese corporation Haier Inc, the biggest seller of major appliances in the world, entering India as an emerging-market multinational is like having a double-edged sword. Its global presence give...

Related Product(s): N/A

Nikhil Celly
Penny Lau
12/508C Making Balanced Scorecard Work to Implement Business Strategies at Magic Technology

Functional Area: Accounting & Control, Strategy & General Management
Length: 17 Page(s)
Pub. Year: 2012

In August 2008, Magic Technology ("Magic") launched an initiative to implement the balanced scorecard in its organisation. Alan Lo, the chief executive officer, oversaw the implementation of the balan...

Related Product(s): N/A

Neale G. O'connor
Anne Wu
Boby Shiu
12/507C Hong Kong Business Intermediary: The Dynamic of Innovative Entrepreneurship

Functional Area: Strategy & General Management
Length: 21 Page(s)
Pub. Year: 2012

Hong Kong Business Intermediary ("HKBI") was Hong Kong's first business brokerage company that specialised in small business sales. Leading the company was Edwin Lee, a young entrepreneur who took his...

Related Product(s): DVD

Ali Farhoomand
Claudia H L Woo
12/506C Nintendo: Disruptor Being Disrupted

Functional Area: Strategy & General Management
Length: 17 Page(s)
Pub. Year: 2012

In February 2011, Nintendo released the next evolution of the DS line of handheld gaming devices in Japan: the Nintendo 3DS. Despite initial rave reviews of the new device, sales figures were much low...

Related Product(s): N/A

Ali Farhoomand
Shiu Kau Wong
12/505C Zero-Fee Tours: An Irresistible Bargain or a Sinkhole?

Functional Area: Economics & Business Policy, Strategy & General Management
Length: 27 Page(s)
Pub. Year: 2012

In early 2003, an outbreak of SARS in Hong Kong led to a plunge in inbound travel to the city. Many local travel agencies started hosting below-cost inbound tours, dubbed "zero-fee tours", for mainlan...

Related Product(s): N/A

Wen Zhou
Penelope Chan
11/503C Yahoo: Relationship Crisis with Alibaba in China

Functional Area: Strategy & General Management
Length: 34 Page(s)
Pub. Year: 2011

In October 2005, Yahoo! Inc. ("Yahoo") formed a partnership with Alibaba Group Holding Limited ("Alibaba"), the country¡¦s biggest e-commerce firm. The company invested US$1 billion in Alibaba for a 40...

Related Product(s): N/A

Zhigang Tao
Penelope Chan
11/501C China Automotive Finance: Service Operations Re-design

Functional Area: Strategy & General Management
Length: 9 Page(s)
Pub. Year: 2011

In the mid-2000s, an American automaker opened an auto-financing company in China, Shanghai-based C Automotive Finance Company (China) Ltd ("CAF"). CAF grew rapidly and broke even in three years. None...

Related Product(s): N/A

Neale G. O'connor
Grace Loo
11/498C Herborist: A Chinese Personal Care Brand Goes Abroad

Functional Area: Marketing, Strategy & General Management
Length: 24 Page(s)
Pub. Year: 2011

Herborist, a high-end Chinese personal care brand, had been steadily expanding its share in global markets since 2008. The brand distinguished itself by integrating traditional Chinese medicine with m...

Related Product(s): N/A

Kevin Zhou
Grace Loo
11/496C INTELFRA Ltd.: Pricing Telecom Infrastructure in a Monopolistic Market

Functional Area: Finance & Investments, Strategy & General Management
Length: 18 Page(s)
Pub. Year: 2011

Indian Telecom Infrastructure Ltd. (INTELFRA) is about to develop the proprietary basic infrastructure and deliver that infrastructure on demand to the customers in Lake East, India. Using the Telecom...

Related Product(s): N/A

Ashok Banerjee
Debashis Saha
Indranil Bose
Minyi Huang
11/494C The Lao Coffee Industry: Implementing Vertical Integration for a Social Cause at Bolaven Farms

Functional Area: Social Enterprises & Ethics, Strategy & General Management
Length: 19 Page(s)
Pub. Year: 2011

Founded in 2007 by Sam Say, a Lao refugee of Chinese origin who lived in Canada and Hong Kong, Bolaven Farms is a coffee business with a social purpose. Set up in Laos and Hong Kong, Bolaven Farms aim...

Related Product(s): N/A

Gilbert Wong
Marta Dowejko
11/493C ICICI Bank¡¦s Credit Card: Journey to Asian Leadership

Functional Area: Strategy & General Management
Length: 28 Page(s)
Pub. Year: 2011

When ICICI, an Indian private bank entered the retail banking market in the 1990's with little technology infrastructure, capital and retail expertise, few had expected it to succeed. Public sector ba...

Related Product(s): N/A

Arunaditya Sahay
Shilpi Jain
Vineet Kapoor
11/492C PremiumSoft: Managing Creative People

Functional Area: Accounting & Control, Management of Information Systems, Strategy & General Management
Length: 10 Page(s)
Pub. Year: 2011

PremiumSoft had been a competitive player in the SQL software market for 10 years. Like many software companies, PremiumSoft's business model required that it continuously evolve its current successfu...

Related Product(s): N/A

April Yu
Neale G. O'connor
Melissa Moi
11/491C Ho Chi Minh Securities Corporation: Seeking Competitive Advantage in Vietnam¡¦s Evolving Financial Sector

Functional Area: Finance & Investments, Strategy & General Management
Length: 29 Page(s)
Pub. Year: 2011

Ho Chi Minh Securities Corporation (HSC) was established in April of 2003. At the time, it was the 11th securities company to be founded in the Vietnam. From the outset, HSC provided a full range of s...

Related Product(s): N/A

Luan Nguyen
Michael J. Fratantuono
11/490C Making Balanced Scorecard Work: The Worldclass Lighting Experience

Functional Area: Accounting & Control, Strategy & General Management
Length: 10 Page(s)
Pub. Year: 2011

In 2002, Worldclass Lighting launched an initiative to introduce the balanced scorecard into the Asia Pacific and Greater China regions, in order to provide a new management tool for its lighting busi...

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Neale G. O'connor
Boby Shiu
11/488C The POSCO Way of Field Based Innovation

Functional Area: Production & Operations Management, Strategy & General Management
Length: 32 Page(s)
Pub. Year: 2011

POSCO is one of the largest and best steelmakers in the world. Since the construction of Pohang Steelworks in 1973, Pohang Iron and Steel Company ("POSCO") has grown continuously in the world's steel ...

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Bowon Kim
Sanghyung Ahn
Chulsoon Park
11/487C Coca-Cola and Huiyuan (B): Antitrust Barriers to Buying Top Chinese Brands

Functional Area: Strategy & General Management
Length: 8 Page(s)
Pub. Year: 2011

The Coca-Cola Company ("Coca-Cola") announced a plan in September 2008 to acquire China's biggest juice manufacturer, China Huiyuan Juice Group Limited ("Huiyuan"). This deal has triggered a public ou...

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Ping Lin
Wen Zhou
Penelope Chan
11/486C Coca-Cola and Huiyuan (A): Antitrust Barriers to Buying Top Chinese Brands

Functional Area: Strategy & General Management
Length: 38 Page(s)
Pub. Year: 2011

The Coca-Cola Company ("Coca-Cola") announced a plan in September 2008 to acquire China's biggest domestic juice manufacturer, China Huiyuan Juice Group Limited ("Huiyuan"). This acquisition will boos...

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Ping Lin
Wen Zhou
Penelope Chan
11/484C Microsoft: Is the Creative Spark Burning Out?

Functional Area: Strategy & General Management
Length: 22 Page(s)
Pub. Year: 2011

In July 2010, Microsoft, the global leader in software, services and solutions, announced record revenue of US$62.48 billion for the year ending 30 June 2010, an increase of 7% from the previous year....

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Ali Farhoomand
Havovi Joshi
11/480C The Indian Tiger Prowls in Africa: Bharti Airtel's Acquisition of Zain Africa

Functional Area: Economics & Business Policy, Strategy & General Management
Length: 30 Page(s)
Pub. Year: 2011

On 8 June 2010, India's leading integrated telecom service provider, Bharti Airtel Ltd ("Airtel"), completed its acquisition of the mobile operations of Kuwaiti company Zain in 15 countries throughout...

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Indranil Bose
Nikhil Celly
Havovi Joshi
11/477C Is Sony Turning Around?

Functional Area: Human Resource Management, Strategy & General Management
Length: 30 Page(s)
Pub. Year: 2011

Sony's traditional focus on its own technologies, instead of adopting the more commonly used standards that appeal to the larger consumers' taste, has trapped itself in the state of "Galapagos'-izatio...

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Atsushi Sumi
Marcus Schuetz
Claudia H L Woo
10/475C Corporate Governance Failure at Satyam

Functional Area: Accounting & Control, Economics & Business Policy, Social Enterprises & Ethics, Strategy & General Management
Length: 23 Page(s)
Pub. Year: 2010

This case is about a US$1.4 billion corporate governance fraud at India's fourth-largest information technology company: Satyam Computer Services. The company offered IT outsourcing services to around...

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Vanita Yadav
C.V. Baxi
10/474C Crown Worldwide: Integrating Corporate Social Responsibility in Business

Functional Area: Human Resource Management, Production & Operations Management, Social Enterprises & Ethics, Strategy & General Management
Length: 22 Page(s)
Pub. Year: 2010

Founded in 1965 by Jim Thompson, the Crown Worldwide Group ("Crown") began as a small moving company in Japan, shifting its headquarters to Hong Kong in the mid-1970s. Within 30 years, Crown had becam...

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Ali Farhoomand
Claudia H L Woo
Ricky Lai
10/473C Acquisition of Hummer: M&A Challenges Faced by Chinese Companies Overseas

Functional Area: Strategy & General Management
Length: 37 Page(s)
Pub. Year: 2010

In June 2009, Sichuan Tengzhong Heavy Industrial Machinery Company Limited ("Tengzhong"), a little-known manufacturer of construction machinery and special-use vehicles in south-western China, too...

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Dean Xu
Penelope Chan
10/472C Geox: Breathing Innovation into Shoes

Functional Area: Strategy & General Management
Length: 29 Page(s)
Pub. Year: 2010

On 28 July 2009, the board of directors of Geox approved the footwear and apparel company's half-year results, which showed consolidated sales of US$653 million. This was a remarkable achievement and...

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Ali Farhoomand
Havovi Joshi
10/471C East of Africa (and West of China): Chinese Business in Africa

Functional Area: Economics & Business Policy, Social Enterprises & Ethics, Strategy & General Management
Length: 20 Page(s)
Pub. Year: 2010

Trade between China and Africa was estimated to have quadrupled between 2000 and 2008, with China becoming Africa's third-largest trading partner and second-largest export destination. Trade relations...

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Marcus Schuetz
Carola Ramon-Berjano
10/470C Negotiation in China: How Universal?

Functional Area: Strategy & General Management
Length: 44 Page(s)
Pub. Year: 2011

This is a fictitious case in which Universal Studios, a major US theme parks and resorts company, has to negotiate with China's central government to build its first theme park in the country. Student...

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Shangjin Wei
Zhigang Tao
Penelope Chan
10/469C A User-Centred Approach to Public Services (B)

Functional Area: Strategy & General Management
Length: 11 Page(s)
Pub. Year: 2011

This case describes a user-centred approach to public services and is a result after a pioneering collaboration between Hongkong Post and Hong Kong Design Centre. Since operating as a Trading Fund in ...

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Ali Farhoomand
Minyi Huang
10/468C A User-Centred Approach to Public Services (A)

Functional Area: Strategy & General Management
Length: 21 Page(s)
Pub. Year: 2011

This case describes a user-centred approach to public services and is a result after a pioneering collaboration between Hongkong Post and Hong Kong Design Centre. Since operating as a Trading Fund in ...

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Ali Farhoomand
Minyi Huang
10/465C TCL: Seeking the Road to Product Innovation

Functional Area: Strategy & General Management
Length: 22 Page(s)
Pub. Year: 2010

Chinese home electronics manufacturer TCL has identified the need to internationalise. However, because the global home electronics industry is a rapidly changing industry and the key to success lies ...

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Ali Farhoomand
Marcus Schuetz
Minyi Huang
10/464C European Airline Industry, 1993 ¡V 2009: Flying into Turbulence (A)

Functional Area: Economics & Business Policy, Strategy & General Management
Length: 38 Page(s)
Pub. Year: 2010

This case illustrates the evolving structure of the airline industry in Europe and the competitive determinants in the industry. This case initially outlines the context of the airline industry prior ...

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Venkat Subramanian
Samuel Tsang
09/463C Viagra in China: A Prolonged Battle over Intellectual Property Rights

Functional Area: Strategy & General Management
Length: 32 Page(s)
Pub. Year: 2010

In April 1998, Pfizer Inc ("Pfizer") launched Viagra, a prescription drug for treating erectile dysfunction, in the US and Europe with huge success. However, its market entry into China was met with a...

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Jiangyong Lu
Shangjin Wei
Yahong Li
Zhigang Tao
Penelope Chan
09/462C EU Design¡¦s Rise in the Apparel and Fashion Industry: Formalising Management and Incentive Systems

Functional Area: Accounting & Control, Management of Information Systems, Strategy & General Management
Length: 13 Page(s)
Pub. Year: 2010

EU Design is an increasingly important trim supplier for various companies in the apparel and fashion industry in both New York and Hong Kong. Since its establishment in 1999, the company has grown gr...

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Neale G. O'connor
Edo de Vries Robbe
09/461C Dragonfly Therapeutic Retreats: Crafting a Winning Proposition

Functional Area: Marketing, Strategy & General Management
Length: 10 Page(s)
Pub. Year: 2010

Georgie Yam arrived in Shanghai in the heat of summer in 2001. He was there on a mission: to develop the market and establish a distribution network for a German hair-care products manufacturer. Soon ...

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Gilbert Wong
Saimond Ip
Josephine Lau
09/459C Challenges in Developing Products for an Advanced Mobile Market: Sasken's Experience

Functional Area: Management of Information Systems, Strategy & General Management
Length: 15 Page(s)
Pub. Year: 2011

Sasken, a communication software company based in India, provides research and development support to leading wireless device vendors from its offshore centres in India in an intellectual property-ori...

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Selvaraj Vadivelu
Varadharajan Sridhar
09/455C Green IT Matters at Wipro Ltd

Functional Area: Management of Information Systems, Strategy & General Management
Length: 22 Page(s)
Pub. Year: 2009

The head of the Green IT team at Wipro Ltd, a leading IT services company headquartered in Bangalore, India, is facing dilemmas with regard to the company's goal of becoming carbon neutral by 2014. Th...

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Indranil Bose
R. Chandrasekhar
12/454C Tokyo Disneyland (3): New Pricing Policy Needed for Sluggish Demand

Functional Area: Finance & Investments, Marketing, Strategy & General Management
Length: 17 Page(s)
Pub. Year: 2012

On 9 May 2005, Oriental Land Co, Ltd ("OL") announced changes in the company's top management. They were feeling the heat not only from the humid weather in Tokyo in the rainy season but also as a res...

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Mitsuru Misawa
09/453C Foxconn V BYD (B): Strategic Approach to Intellectual Property Management in Emerging Markets

Functional Area: Strategy & General Management
Length: 28 Page(s)
Pub. Year: 2010

In May 2006, Foxconn International Holdings first discovered a trade secret leakage to BYD Company Limited through current and former employees. Despite successful conviction of four individuals invol...

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Jiangyong Lu
Shangjin Wei
Yahong Li
Zhigang Tao
Penelope Chan
09/452C Foxconn V BYD (A): Commercial Espionage or Learning by Hiring?

Functional Area: Human Resource Management, Strategy & General Management
Length: 22 Page(s)
Pub. Year: 2010

Foxconn International Holdings is the world's largest contract manufacturer of mobile phones. BYD Company Limited entered the market in 2003 and has pursued a learning-by-hiring strategy by actively r...

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Jiangyong Lu
Shangjin Wei
Yahong Li
Zhigang Tao
Penelope Chan
09/450C Chongqing Peace Medical Corporation Ltd (B): Charting a Strategy in China's Rapidly Changing Health-Care Environment

Functional Area: Strategy & General Management
Length: 25 Page(s)
Pub. Year: 2009

Peace Medical Corporation Ltd ("Peace Medical"), headquartered in Chongqing, China, was founded in 2001 as a joint venture between the very large, state-owned Chongqing Medicine Company ("CMC"), which...

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Michael J. Fratantuono
Zhuoran Li
09/449C Chongqing Peace Medical Corporation Ltd (A): Establishing A Foothold in China's Health-Care Environment

Functional Area: Strategy & General Management
Length: 23 Page(s)
Pub. Year: 2009

Peace Medical Corporation Ltd ("Peace Medical"), headquartered in Chongqing, China, was founded in 2001 as a joint venture between the very large, state-owned Chongqing Medicine Company ("CMC"), which...

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Michael J. Fratantuono
Zhuoran Li
09/447C HKCOLO: Expanding Connectivity in Asia¡¦s Telecom Hub

Functional Area: Strategy & General Management
Length: 14 Page(s)
Pub. Year: 2009

Having rapidly developed into Asia¡¦s foremost neutral co-location provider and successfully attracting a wide range of customers in the telecommunications industry, HKCOLO has played a significant par...

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Kwok-chuen Kwok
Edo de Vries Robbe
09/446C Gold Peak Electronics: R&D Globalisation from East to West

Functional Area: Human Resource Management, Management of Information Systems, Production & Operations Management, R&D Globalization Strategy and General Management, Strategy & General Management
Length: 17 Page(s)
Pub. Year: 2009

Globalisation has prompted a new trend of cross-border acquisitions from the East to the West. Fuelled by non-traditional motivations, Asian companies are acquiring respected and well-established West...

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Kuldeep Kumar
Maya Kumar
09/445C Ping An's Overseas Expansion: Financial Uncertainties and Risk Management

Functional Area: Finance & Investments, Strategy & General Management
Length: 24 Page(s)
Pub. Year: 2009

By 2007, China's Ping An Insurance Co. ("Ping An") had grown into the second-largest life insurer in China. Its goal was to become a universal financial services provider by expanding into asset manag...

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Hung-gay Fung
Gerald Yong Gao
Andrew S. Li
09/444C Corporate Governance at Citic Pacific

Functional Area: Social Enterprises & Ethics, Strategy & General Management
Length: 18 Page(s)
Pub. Year: 2009

On the evening of 20 October 2008, Citic Pacific, the Hong Kong arm of the CITIC Group, China's largest state-owned investment company, stunned the stock markets by announcing that it would lose as mu...

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Stephen Ko
Havovi Joshi
10/443C Birla #1: The ¡§Unknown¡¨ Global Indian Conglomerate

Functional Area: Strategy & General Management
Length: 40 Page(s)
Pub. Year: 2010

Established in 1857, the Birla Group has developed into one of the largest conglomerates in India. The firm has invested in a wide range of industries, including textiles, cement, tea, sponge iron and...

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Venkat Subramanian
Richard Farmer
09/442C Dragonfly Therapeutic Retreat: Creating an Affordable Indulgence

Functional Area: Marketing, Production & Operations Management, Strategy & General Management
Length: 16 Page(s)
Pub. Year: 2009

Georgie Yam went to Shanghai in 2001 as consultant for a German hair-care product line. Being a massage enthusiast, he quickly spotted a gap in the city's spa market for a value-for-money relaxation p...

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Gilbert Wong
Po Chung
Josephine Lau
09/441C All Men Are Brothers

Functional Area: Strategy & General Management
Length: 3 Page(s)
Pub. Year: 2009

Chinese outlaws in the late Song Dynasty rebelled against the emperor and formed troops in Liangshanpo, a mountainous area surrounded by lakes. After defeating repeated attacks from government forces,...

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Dean Xu
09/439C Sanlu's Melamine-Tainted Milk Crisis in China

Functional Area: Marketing, Production & Operations Management, Social Enterprises & Ethics, Strategy & General Management
Length: 24 Page(s)
Pub. Year: 2009

On 12 September 2008, Sanlu Group, the biggest producer of milk powder in China, rocked the country when it admitted that its infant formula had been contaminated with the toxic chemical melamine. Chi...

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Jiangyong Lu
Zhigang Tao
Claudia H L Woo
09/438C New Life: Scaling Up Social Enterprise Start-Ups

Functional Area: Social Enterprises & Ethics, Strategy & General Management
Length: 24 Page(s)
Pub. Year: 2009

New Life Psychiatric Rehabilitation Association has been pursuing its social enterprise initiative since 1994 to create employment and training opportunities for former mental patients in Hong Kong. A...

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Gilbert Wong
Saimond Ip
Penelope Chan
09/436C Green Rubber: The Revolution of the Rubber Recycling Business

Functional Area: Marketing, Social Enterprises & Ethics, Strategy & General Management
Length: 16 Page(s)
Pub. Year: 2009

Dedicated to offering high-tech solutions for environmental and social problems, a privately-owned Malaysian conglomerate, Petra Group, aimed to innovate the recycling of rubber waste. Since the 1990s...

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Maria Francesch-Huidobro
Claudia H L Woo
09/435C AirAsia: Flying Low-Cost with High Hopes

Functional Area: Marketing, Strategy & General Management
Length: 20 Page(s)
Pub. Year: 2009

Synopsis Private entrepreneur, Tony Fernandez took over the debt ridden AirAsia airlines from the Malaysian government in December 2001, months after the terrorist attacks of 9/11. One month later, he...

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Stephen Ko
Claudia H L Woo
09/434C WM Wrigley JR.Company: Innovation in China¡¦s Confectionery Market

Functional Area: Marketing, Strategy & General Management
Length: 17 Page(s)
Pub. Year: 2009

In October 2008, WM Wrigley Jr. Company ("Wrigley"), the world's largest gum-maker, completed a US$23 billion friendly takeover by Mars, a US-based, family-owned company and a global leader in confect...

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Ali Farhoomand
Candise Pong-wa Wai
11/433C Effective Leadership at Zensar Technologies: Riding the Wave of Change

Functional Area: Human Resource Management, Strategy & General Management
Length: 22 Page(s)
Pub. Year: 2012

At the time when Dr. Ganesh Natrajan took over as the CEO of Zensar Technologies Ltd in India in 2001, the company was in a state of turmoil. Staff morale was low and the company was essentially a sta...

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Asha Bhandarker
Sumita Rai
09/432C CITC and Arthur D. Little: Deregulation and Liberalisation of the Saudi Telecoms Sector (B)

Functional Area: Strategy & General Management
Length: 16 Page(s)
Pub. Year: 2009

Arthur D. Little and CITC, Saudi Arabia's telecom regulator had started developing the licensing framework that was set to bring competition to the Kingdom's telecommunications market. First, they had...

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Indranil Bose
Shilpi Banerjee
09/431C Naxos: Changing the World of Classical Music

Functional Area: Strategy & General Management
Length: 12 Page(s)
Pub. Year: 2009

Founded in 1987, Naxos had become the world's largest classical music label. It had reached this lofty position by being an innovative cost leader. The company's chairman, Klaus Heymann, had been quic...

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Marcus Schuetz
Grace Loo
09/430C Li & Fung: Growth for a Supply-Chain Specialist

Functional Area: Strategy & General Management
Length: 9 Page(s)
Pub. Year: 2009

Hong Kong-based Li & Fung Group was a trading company renowned for skilful management of its supply chain. The bulk of its business came from the trading of soft goods, which comprised garments and ap...

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Stephen Ko
Grace Loo
09/428C Nintendo's Disruptive Strategy: Implications for the Video Game Industry

Functional Area: Strategy & General Management
Length: 24 Page(s)
Pub. Year: 2009

In April 2008, Nintendo was ranked seventh in the annual BusinessWeek¡VBoston Consulting Group ranking of the world¡¦s most innovative companies. The award recognised the company as an innovative design...

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Ali Farhoomand
Havovi Joshi
Samuel Tsang
09/425C Carrefour China and the Olympic Torch Relay: Managing Corporate Crisis amid Evolving Expectations of Multinational Firms

Functional Area: Marketing, Social Enterprises & Ethics, Strategy & General Management
Length: 20 Page(s)
Pub. Year: 2009

Prior to the 2008 Summer Olympics in Beijing, Chinese people were outraged by repeated interruptions of the Olympic torch relay in Paris on 7 April 2008. Soon after the incident, LVMH Group, a shareho...

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Kineta Hung
Candise Pong-wa Wai
09/424C Wal-Mart and Bharti: Transforming Retail in India

Functional Area: Social Enterprises & Ethics, Strategy & General Management
Length: 18 Page(s)
Pub. Year: 2009

On 27 November 2006, Bharti Enterprises Ltd ("Bharti"), one of India¡¦s principal business groups, and American retail giant Wal-Mart Stores Inc ("Wal-Mart"), entered into a joint venture with equal pa...

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Indranil Bose
Shilpi Banerjee
08/423C Hong Kong Business Intermediary: A Launching Pad for Entrepreneurs

Functional Area: Strategy & General Management
Length: 19 Page(s)
Pub. Year: 2010

On 11 September 2001, Edwin Lee, a young investment banker from Hong Kong, survived the World Trade Centre attacks in New York City. His office in lower Manhattan, however, and his prestigious job wit...

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Gilbert Wong
Saimond Ip
Jeroen van den Berg
Samuel Tsang
09/422C Mattel's Strategy after its Recall of Products Made in China

Functional Area: Production & Operations Management, Strategy & General Management
Length: 9 Page(s)
Pub. Year: 2009

In the summer of 2007, Mattel, the largest toymaker in the US, made several recalls of products that had been made in China. The recalls led not only to a sharp reduction in Mattel's sales but also to...

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Jiangyong Lu
Yu Linhui
Zhigang Tao
Grace Loo
09/421C Sowers Action (a): The First Ten Yards

Functional Area: Social Enterprises & Ethics, Strategy & General Management
Length: 15 Page(s)
Pub. Year: 2009

Sowers Action was founded in September 1992 as a non-religious, non-political and not-for-profit charity. Its principal objective was to improve the level of education in remote areas of China by subs...

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Gilbert Wong
Po Chung
Iris Wang
09/419C Disney: Losing Magic in the Middle Kingdom

Functional Area: Strategy & General Management
Length: 33 Page(s)
Pub. Year: 2010

Hong Kong Disneyland has been struggling with lower-than-expected attendance rates for almost three years since its opening. Factors such as small size, inconvenient location, lack of unique features,...

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Ali Farhoomand
Penelope Chan
09/417C Outdoor Digital Media in China: Tulip Mega Media in the Run-Up to the Beijing Olympics

Functional Area: Marketing, Strategy & General Management
Length: 15 Page(s)
Pub. Year: 2009

In the run-up to the Beijing Olympics, China's US$5.714 billion outdoor advertising market, like the city itself, underwent a major overhaul. With the advancement of communication technologies, China'...

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Qiu Cheng
Josephine Lau
09/416C South Korea¡¦s High-Speed Internet Industry

Functional Area: Management of Information Systems, Strategy & General Management
Length: 30 Page(s)
Pub. Year: 2009

The high-speed internet industry was one of the fastest growing and fastest evolving industries in the Republic of Korea. From the first telephone line-based high-speed internet service in 1996 to hyb...

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Bowon Kim
Chulsoon Park
Sanghyung Ahn
09/415C Alibaba¡¦s Jack Ma: Rise of the New Chinese Entrepreneur

Functional Area: Strategy & General Management
Length: 11 Page(s)
Pub. Year: 2010

Likened in his native China to a rock star of entrepreneurship, Ma had risen from humble beginnings to the pinnacle of modern Chinese business in less than 20 years. How did a former English teacher ...

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Ali Farhoomand
Ricky Lai
09/414C Microfinancing in Tanzania

Functional Area: Social Enterprises & Ethics, Strategy & General Management
Length: 21 Page(s)
Pub. Year: 2009

Microfinance has been around for a long time and always seen as a panacea for eradicating poverty around the globe. It gained a lot of prominence after the success of "Grameen Model" in Bangladesh. Se...

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Ali Farhoomand
Prasun Choudhary
09/413C Rio Tinto: Takeover Fears and Price Negotiations with China

Functional Area: Strategy & General Management
Length: 15 Page(s)
Pub. Year: 2009

In the negotiated year 2005/2006, Brazilian iron ore giant Vale, negotiated a 71% price increase with its Chinese customers. For the same period, Australian BHP asked for a premium reflecting the frei...

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Ivan Png
Zhigang Tao
Carola Ramon-Berjano
09/412C Citibank's Co-Operative Strategy in China: The Renminbi Debit Card

Functional Area: Economics & Business Policy, Strategy & General Management
Length: 11 Page(s)
Pub. Year: 2009

The strategy of Citibank (China) Co. Ltd ("Citi") in China has evolved as the business environment has changed. Since the start of its operations in China in 1902, the global banking giant has preferr...

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Stephen Ko
Havovi Joshi
09/411C Arthur D. Little in China: A Whole New Ball Game

Functional Area: Strategy & General Management
Length: 13 Page(s)
Pub. Year: 2009

In 2006, Thomas Schiller, a managing director of Arthur D. Little ("ADL"), arrived in hazy Beijing with a crystal clear objective: to resurrect a consultant practice that lacked brand recognition in C...

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Marcus Schuetz
Ricky Lai
09/410C Samsung Electronics: Innovation and Design Strategy

Functional Area: Strategy & General Management
Length: 19 Page(s)
Pub. Year: 2009

In January 2008, Samsung Electronics won 32 innovation and design engineering awards at the Consumer Electronics Show, the largest show of its kind in the world. Samsung Electronics¡¦ management believ...

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Ali Farhoomand
Vishwanath Desai
08/409C McDonald¡¦s: Is China Lovin¡¦ it?

Functional Area: Marketing, Strategy & General Management
Length: 14 Page(s)
Pub. Year: 2008

McDonald¡¦s, the world-famous American fast food franchisor, entered mainland China in 1990, when Chinese franchise law did not even exist. In this once-closed country whose market only opened up to fo...

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Stephen Ko
Claudia H L Woo
08/405C Cheung Yan: China's Paper Queen

Functional Area: Human Resource Management, Strategy & General Management
Length: 14 Page(s)
Pub. Year: 2008

Cheung Yan, the chairperson and co-founder of the Nine Dragons Paper Holdings Company (¡§Nine Dragons¡¨) has been globally recognised as one of the foremost strategic business leaders of Asia. Cheung ha...

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Stephen Ko
Havovi Joshi
09/404C Honda: Innovation The Chinese Way

Functional Area: Strategy & General Management
Length: 21 Page(s)
Pub. Year: 2010

Innovation is the key to success in the history of Honda Motor Group (Honda). In July 2007, Guangzhou Honda's Research and Development Co. Ltd. (GHRD) was established. It was the first multinational a...

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Ali Farhoomand
Minyi Huang
Ricky Lai
09/403C Opera Hong Kong: Opera for All?

Functional Area: Strategy & General Management
Length: 11 Page(s)
Pub. Year: 2009

Opera Hong Kong (¡§OHK¡¨) is the first and only opera company based in Hong Kong. With a mission to present Western opera and raise the art form¡¦s profile in Hong Kong, OHK has been staging internationa...

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Ali Farhoomand
Ricky Lai
08/402C Citibank¡¦s e-Business Strategy for Global Corporate Banking (2008)

Functional Area: Strategy & General Management
Length: 20 Page(s)
Pub. Year: 2008

This case examines the challenges Citibank is facing in implementing e-business strategies. The focus is on how Citibank has developed an e-business strategy that fits with its corporate business stra...

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Ali Farhoomand
Julie Yu
Minyi Huang
08/400C FAW Group Corporation: Launching the First Chinese-Made Car in Hong Kong

Functional Area: Marketing, Strategy & General Management
Length: 9 Page(s)
Pub. Year: 2008

In 1953, shortly after the People's Republic of China was formed, FAW Group Corporation ("FAW") was founded with the goal of creating a modern automotive industry for China. "The pioneer of China's au...

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Simon Lam
Isabella Chan
09/399C Softbank¡¦s New Strategy: The Largest LBO in Japan

Functional Area: Finance & Investments, Strategy & General Management
Length: 22 Page(s)
Pub. Year: 2009

On 17 March 2006, Japanese Internet company Softbank Corp announced that it had reached a final agreement with British cellular phone giant Vodafone Group Plc to buy its Japanese unit, Vodafone K.K. f...

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Mitsuru Misawa
08/396C Ready to Take Off (B): China's Re-Entry into Global Aerospace

Functional Area: Strategy & General Management
Length: 32 Page(s)
Pub. Year: 2008

This case illustrates China's attempts at building its own regional jets and large civil aircraft. The case can be used to teach courses in international competitiveness and strategic management at th...

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Dean Xu
Isabella Chan
08/394C Oasis Hong Kong Airlines: The First Long-Haul, Low-Cost Carrier in Asia

Functional Area: Marketing, Strategy & General Management
Length: 23 Page(s)
Pub. Year: 2008

Founded by Priscilla and Raymond Lee and headed by chief executive officer Stephen Miller, Oasis Hong Kong Airlines was perhaps the world's first long-haul, low-cost carrier. The airline received appr...

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Venkat Subramanian
Andrew Lee
Gary Chan
08/393C Bridging the Digital Divide: Indosat's Drive for Broadband Penetration in Indonesia

Functional Area: Strategy & General Management
Length: 23 Page(s)
Pub. Year: 2008

This case discusses the concepts of broadband and its adoption in developing and developed countries around the world, specifically in Indonesia. The telecom sector in Indonesia had under-developed in...

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Indranil Bose
Havovi Joshi
08/390C Mattel Toys ¡V Made in China (C)

Functional Area: Marketing, Production & Operations Management, Strategy & General Management
Length: 3 Page(s)
Pub. Year: 2008

This three-part case study relates to the 2007 product recalls of toys manufactured in China for Mattel Inc., the world's biggest toy maker. Part (A) focuses on the recall of toys on 1 August, coated ...

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Graham Jackson
Yu Xiubao
08/389C Mattel Toys ¡V Made in China (B)

Functional Area: Marketing, Production & Operations Management, Strategy & General Management
Length: 3 Page(s)
Pub. Year: 2008

This three-part case study relates to the 2007 product recalls of toys manufactured in China for Mattel Inc., the world's biggest toy maker. Part (A) focuses on the recall of toys on 1 August, coated ...

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Graham Jackson
Yu Xiubao
08/388C Mattel Toys ¡V Made in China (A)

Functional Area: Marketing, Production & Operations Management, Strategy & General Management
Length: 13 Page(s)
Pub. Year: 2008

This three-part case study relates to the 2007 product recalls of toys manufactured in China for Mattel Inc., the world's biggest toy maker. Part (A) focuses on the recall of toys on 1 August, coated ...

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Graham Jackson
Yu Xiubao
09/387C CITC and Arthur D. Little: Deregulation and Liberalisation of the Saudi Telecom Sector (A)

Functional Area: Strategy & General Management
Length: 28 Page(s)
Pub. Year: 2009

In 2002, the Communications and Information Technology Commission (CITC), the Saudi Arabian telecommunications regulator, issued the second mobile services licence in the country to Ettihad Etisalat, ...

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Indranil Bose
Shilpi Banerjee
08/386C Alibaba.com

Functional Area: Strategy & General Management
Length: 19 Page(s)
Pub. Year: 2008

On 6 November 2007, Alibaba.com debuted on the Hong Kong Stock Exchange, raising US$1.5 billion to become the world's biggest internet offering since Google's initial public offering in 2004. A frenzi...

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Ali Farhoomand
Ricky Lai
08/385C Danone V Wahaha (A): Who is Having the Last Laugh?

Functional Area: Strategy & General Management
Length: 35 Page(s)
Pub. Year: 2008

In April 2007, Zong Qinghou, founder of Hangzhou Wahaha Group and chairman of all its joint ventures formed with Danone, divulges details about Danone¡¦s plan to buy a 51% interest in Wahaha¡¦s non-join...

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Jiangyong Lu
Shangjin Wei
Zhigang Tao
Isabella Chan
08/384C ITC e-Choupal: Corporate Social Responsibility in Rural India

Functional Area: Social Enterprises & Ethics, Strategy & General Management
Length: 26 Page(s)
Pub. Year: 2008

Business decisions need not be intentionally altruistic, but empowering the community eventually creates both notional wealth (in the form of brand recognition) and actual wealth (in the form of profi...

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Ali Farhoomand
Saurabh Bhatnagar
08/383C Minsheng Bank: Penetrating the US market through Acquisition

Functional Area: Finance & Investments, Strategy & General Management
Length: 18 Page(s)
Pub. Year: 2008

Founded in 1996, China Minsheng Banking Corporation Limited ("Minsheng") was the first private commercial bank in China. By 2006, Minsheng had acquired almost US$130 billion in total assets and establ...

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Hung-gay Fung
Jiangyong Lu
Gerald Yong Gao
Ricky Lai
08/381C PORTS: China¡¦s Walk on the Global Luxury Fashion Boulevard

Functional Area: Marketing, Strategy & General Management
Length: 22 Page(s)
Pub. Year: 2008

As a luxury fashion goods producer and marketer, what made PORTS different from other high-end European and American labels was its distinctive background as a China-based company with a Canadian hist...

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Hung-gay Fung
Jiangyong Lu
Gerald Yong Gao
Claudia H L Woo
08/377C Sona Koyo Steering Systems Limited: Spearheading Competitiveness in India's Automotive Components Industry

Functional Area: Strategy & General Management
Length: 22 Page(s)
Pub. Year: 2008

Since the mid-1980s, Sona Steering Systems (later renamed as Sona Koyo Steering Systems Ltd) has been a competitive player in the Indian auto component industry. The firm has made remarkable progress ...

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Kirankumar Momaya
Chintan Shivani
08/375C GO-Business: Competition in the Newly Deregulated Government Electronic Trading Service Market

Functional Area: Strategy & General Management
Length: 11 Page(s)
Pub. Year: 2008

In 2003, the Hong Kong government opened the market for electronic trading services. It awarded a licence, the second of two, to GO-Business to design, implement, operate and maintain the front-end sy...

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Ali Farhoomand
Benjamin Yen
Grace Loo
08/373C Wang's Fortune Tea from China: Competing for a New Arena of the Beverage Market (B)

Functional Area: Marketing, Strategy & General Management
Length: 17 Page(s)
Pub. Year: 2008

This case examines China's top selling herbal tea brand, Wang's Fortune Tea (marketed as Wanglaoji in mainland China), and explores the international functional soft drinks market and factors influenc...

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Hung-gay Fung
Jiangyong Lu
Gerald Yong Gao
Linda Suen
08/372C Wang's Fortune Tea from China: Competing for a New Arena of the Beverage Market (A)

Functional Area: Marketing, Strategy & General Management
Length: 28 Page(s)
Pub. Year: 2008

Wang's Fortune Tea, marketed as Wanglaoji in mainland China and considered to be the founder of Chinese herbal tea, grew from a strong regional brand in China with limited national market penetration ...

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Hung-gay Fung
Jiangyong Lu
Gerald Yong Gao
Linda Suen
08/370C The Philippines' Rising Bioethanol Industry

Functional Area: Economics & Business Policy, Production & Operations Management, Strategy & General Management
Length: 27 Page(s)
Pub. Year: 2008

In 2007, the Philippines passed the Biofuels Act stipulating that by 2008 all gasoline sold in the country must contain at least 5% ethanol by volume. The law's objectives are to reduce Philippine dep...

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Ari Luis C. Halos

Ari Luis C. Halos
08/368C China's Interlaken: Competitive Advantage through Cultural Replication

Functional Area: Strategy & General Management
Length: 20 Page(s)
Pub. Year: 2008

Interlaken Village in Shenzhen, China, is an exact replica of the Swiss village of Interlaken, which is part of OCT East, a US$450 million investment in the thriving Pearl River Delta. This is a manag...

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Ali Farhoomand
Minyi Huang
07/365C Against the Big Four: Growth Strategies for Indigenous Chinese CPA Firms

Functional Area: Strategy & General Management
Length: 25 Page(s)
Pub. Year: 2008

The merger between China's ShineWing Certified Public Accountants and Hong Kong firm Ho and Ho & Company came at a time when most indigenous Chinese CPA practices had fled independence by either mergi...

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Christine Chan
Josephine Lau
07/364C eBay's Strategy in China: Alliance or Acquisition

Functional Area: Strategy & General Management
Length: 32 Page(s)
Pub. Year: 2007

In December 2006, eBay Inc., a US company that offers e-commerce, e-payments and internet communication services globally, announced its plan to form a joint venture with China-based online portal and...

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Jiangyong Lu
Zhigang Tao
Isabella Chan
07/363C Acquisition and Consolidation: The Evolution of Tsingtao Brewery

Functional Area: Strategy & General Management
Length: 13 Page(s)
Pub. Year: 2007

China¡¦s rapid economic development since the late 1990s makes it one of the most appealing places for international investors. The Chinese beer industry has tempted nearly every big multinational brew...

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Zhigang Tao
Li Dongya
07/361C SK-II: Damage Control in China

Functional Area: Marketing, Strategy & General Management
Length: 21 Page(s)
Pub. Year: 2008

In 2006, SK-II, a skin care brand, was close to becoming a billion-dollar brand for Proctor and Gamble ("P&G") and China was seen as a key source of future growth and is soon to be the largest market ...

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Kineta Hung
Richard Farmer
07/360C Daksh and IBM: Business Process Transformation in India Part 2. The Post Buy-out Years

Functional Area: Management of Information Systems, Production & Operations Management, Strategy & General Management
Length: 16 Page(s)
Pub. Year: 2008

The story of Daksh, one of India's leading BPO companies that was bought out by IBM in April 2004 at an estimated amount of US$170 million, had all the elements of the great Indian IT dream: entrepren...

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Ali Farhoomand
Kavita Sethi
07/355C Yue Yuen Industrial (Holdings) Ltd (B): Site Selection

Functional Area: Strategy & General Management
Length: 10 Page(s)
Pub. Year: 2007

Part B of the case on Yue Yuen Industrial (Holdings) Limited, the world¡¦s largest contract footwear manufacturer, explores the factors influencing the company¡¦s strategic decision-making about selecti...

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Ali Farhoomand
Christine Chan
Alison Bate
07/354C Flaxo Exports: Managing People in a Small- to-Medium-Sized Enterprise

Functional Area: Human Resource Management, Strategy & General Management
Length: 10 Page(s)
Pub. Year: 2007

A very successful Indian SME manufactured furnishing textiles and was operating exclusively in the exports sector. The company had no formal human resource (HR) systems and procedures nor did it have ...

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Debi S. Saini
07/353C Yue Yuen Industrial (Holdings) Ltd (A): Making 200 Million Pairs of Shoes a Year and Growing

Functional Area: Strategy & General Management
Length: 50 Page(s)
Pub. Year: 2007

The contract footwear manufacturing industry is a highly competitive labour-intensive industry. Hong Kong-listed Yue Yuen Industrial (Holdings) Limited is the world,s largest contract footwear manufac...

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Ali Farhoomand
Christine Chan
Alison Bate
07/350C LG Chemical: Capacity Expansion and Product Mix in China

Functional Area: Strategy & General Management
Length: 29 Page(s)
Pub. Year: 2008

LG Chemical had entered into China's market for ABS, a common plastic, through their subsidiary LG Yong Xing ("LGYX"). From its foundation in 1996, LGYX had targeted Chinese manufacturers who served t...

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Bowon Kim
Chulsoon Park
Sanghyung Ahn
07/349C Strategic Management at Zhujiang Iron and Steel Company

Functional Area: Strategy & General Management
Length: 18 Page(s)
Pub. Year: 2007

This case provides a detailed description of the process of strategic management, particularly strategy implementation, at Zhujiang Iron and Steel Company (ZISCo)¡Xa Chinese state-owned enterprise. ZIS...

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Xueli Huang
07/348C Dell: Selling Directly, Globally (2007)

Functional Area: Marketing, Strategy & General Management
Length: 25 Page(s)
Pub. Year: 2007

On 31 January 2007, Dell Inc. announced the return of Michael Dell, its founder, to the position of CEO, replacing Kevin Rollins in providing day-to-day leadership to the troubled PC maker. The radica...

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Ali Farhoomand
Iris Wang
Pauline Ng
07/347C Haier: How to Turn a Chinese Household Name into a Global Brand

Functional Area: Strategy & General Management
Length: 32 Page(s)
Pub. Year: 2007

"We don¡¦t need more production capability. What we need is a higher design level and a bigger sales network", said the CEO of Haier, China's largest white goods manufacturer and one of the world's fas...

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Ali Farhoomand
Emily Ho
07/346C HKCAA: Organisational Change and Re-positioning of a Quasi-Government Institution

Functional Area: Human Resource Management, Strategy & General Management
Length: 44 Page(s)
Pub. Year: 2007

The Hong Kong Council for Academic Accreditation (¡§HKCAA¡¨) was established in June 1990 as a statutory body to carry out academic accreditation for non-university institutions in Hong Kong and to prov...

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Derek Man
Macy Wong
07/340C Developing Effective Middle Management in an Entrepreneurial Firm in China

Functional Area: Management of Information Systems, Strategy & General Management
Length: 18 Page(s)
Pub. Year: 2007

Victoria Idea Company Limited was a major network security solution provider based in Zhuhai, China. The company had been facing problems common to many family-owned businesses due to its management s...

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Gilbert Wong
Allan Fu Tze Yu
Yuen-ching Sin Fu
07/339C The Crown Worldwide Group: Relocating in China under the Closer Economic Partnership Arrangement

Functional Area: Human Resource Management, Production & Operations Management, Strategy & General Management
Length: 31 Page(s)
Pub. Year: 2007

In June 2003, the governments of Hong Kong and the People's Republic of China signed the Closer Economic Partnership Arrangement (CEPA). CEPA outlined terms for liberalisation of trade in goods and se...

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Michael J. Fratantuono
07/336C Chery Automobile Company: Evolution of the Chinese Automotive Industry

Functional Area: Strategy & General Management
Length: 27 Page(s)
Pub. Year: 2007

In 1908, Henry Ford revolutionised the car industry by drastically cutting production costs by using assembly lines. A century later, on the other side of the world, an unknown Chinese car manufacture...

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Ali Farhoomand
Marcus Schuetz
Richard Farmer
09/334C Public Private Partnership: London Underground Limited

Functional Area: Finance & Investments, Production & Operations Management, Strategy & General Management
Length: 21 Page(s)
Pub. Year: 2009

In 2007, Hong Kong MTR Corporation Limited (MTRC) was offered a 20% stake in Metronet Rail (Metronet), one of the two private sector engineering consortia contracted to run and maintain the London Und...

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Frederik Pretorius
Alison Bate
07/329C Turning Copper into Gold: Bharti Airtel¡¦s Fixed-Line Service in India

Functional Area: Strategy & General Management
Length: 26 Page(s)
Pub. Year: 2007

Basic telecommunication services in India, which were provided by the government as a natural monopoly service, have seen drastic changes over the years in terms of competition, service offerings and ...

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Amit Malik
Varadharajan Sridhar
07/325C Organisational Transformation: Agency for Volunteer Service

Functional Area: Strategy & General Management
Length: 20 Page(s)
Pub. Year: 2006

Founded in 1970, the Agency for Volunteer Service (AVS) was a non-governmental organisation in Hong Kong with the mission of facilitating volunteerism and managing education, health and welfare servic...

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Gilbert Wong
Joseph Chan
Monica Park
Shirley Chan
06/322C Oil Refining in China

Functional Area: Economics & Business Policy, Strategy & General Management
Length: 20 Page(s)
Pub. Year: 2006

A strategic planner for an international oil and gas firm, Ed Chen was tasked with reviewing China's petroleum refining industry to seek out potential investment opportunities. Globally, demand for tr...

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Ka-Fu Wong
Mark Stimson
07/319C Future of Avon China: Direct Sales, Retail Sales or Both

Functional Area: Strategy & General Management
Length: 12 Page(s)
Pub. Year: 2007

On 9 April 2005, the leading global direct-sales cosmetics company, Avon, gained exclusive rights from the Chinese government to test the direct-selling model in China. This provided Avon a rare oppor...

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Zhigang Tao
Isabella Chan
Li Dongya
07/318C Carrefour China: Maintaining its Past Glory or Drowning in the Sea of Competition?

Functional Area: Strategy & General Management
Length: 35 Page(s)
Pub. Year: 2007

Since the first Carrefour outlet opened in China in 1995, the company made outstanding achievements in the Chinese retailing market. In 1999, it is ranked as the third-largest Chinese retailer and sec...

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Zhigang Tao
Isabella Chan
Li Dongya
07/317C Wumart Stores: China's Response to Wal-Mart

Functional Area: Strategy & General Management
Length: 19 Page(s)
Pub. Year: 2007

Wumart Stores (Wumart) is an indigenous Chinese, privately owned retail chain operation founded by a private entrepreneur in 1994. The decade after its inception sees the company grow from a small, su...

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Ali Farhoomand
Zhigang Tao
Iris Wang
06/316C Sa Sa International: Growth Amidst Adversity

Functional Area: Strategy & General Management
Length: 31 Page(s)
Pub. Year: 2006

Pioneering the discount store concept in cosmetic retailing in Hong Kong, Eleanor and Simon Kwok had succeeded in building Sa Sa into one of Asia's largest cosmetic and beauty service retailers. The c...

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Stephen Ko
Kavita Sethi
06/315C BHP: Negotiating Iron Ore Prices with China

Functional Area: Strategy & General Management
Length: 21 Page(s)
Pub. Year: 2006

As the largest iron ore consumer and steel producer, China accounted for 35% of world iron ore imports and over 25% of world steel production. Two-thirds of the iron ore market was dominated by only t...

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Ivan Png
Zhigang Tao
Carola Ramon-Berjano
06/310C Promoting Healthcare Tourism in India

Functional Area: Marketing, Strategy & General Management
Length: 28 Page(s)
Pub. Year: 2007

A joint study by the Confederation of Indian Industries and McKinsey forecasted the potential of healthcare tourism to amount to US$2.2 billion by 2010. The Indian Government's growing awareness of th...

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Bennett Yim
Amy Tang
06/305C Ina Food Industry: A New Management Philosophy for Japanese Businesses

Functional Area: Economics & Business Policy, Human Resource Management, Marketing, Production & Operations Management, Social Enterprises & Ethics, Strategy & General Management
Length: 14 Page(s)
Pub. Year: 2006

Ina Food Industry Co. Ltd was situated in Ina, Nagano Prefecture, and surrounded by the soaring mountains of Japan's Alps. Amidst this idyllic setting, Mr. Hiroshi Tsukakoshi, Ina Food's 68-year-old c...

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Mitsuru Misawa
06/304C Long Lines, Lost Profits: China's Regulated Fuels Market

Functional Area: Economics & Business Policy, Strategy & General Management
Length: 20 Page(s)
Pub. Year: 2006

Hong Kong-based investment banking analyst Steven Chan travelled to the mainland province of Guangdong late in the summer of 2005 to tour new service stations built by a Chinese¡VWestern oil joint vent...

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Ka-Fu Wong
Mark Stimson
06/303C Rhine Garden Holdings Company Limited: The Next Strategic Move

Functional Area: Production & Operations Management, Strategy & General Management
Length: 24 Page(s)
Pub. Year: 2006

Started in 1992 by Tommy Fung and his two friends, Rhine Garden Holding Company Limited owned two Western restaurant chains in Hong Kong: Rhine Garden and Café Lagoon. Through the years, Fung, as mana...

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Simon Lam
Amy Tang
06/302C OSG Corporation: Risk Hedging against Transaction Exposures

Functional Area: Accounting & Control, Finance & Investments, Strategy & General Management
Length: 20 Page(s)
Pub. Year: 2006

In Tokyo on Monday, April 24th 2006, the US dollar fell to a three-month low against the yen to ¥114.30 = US$1, carrying over its weakness from Friday's trading in New York where it had fallen more th...

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Mitsuru Misawa
06/300C Huawei: Cisco's Chinese Challenger

Functional Area: Strategy & General Management
Length: 17 Page(s)
Pub. Year: 2006

Huawei was China's largest telecommunication equipment provider. It boasted an annual revenue of US$6.7 billion in 2005, of which 60% came from international sales. Globally, Huawei had a strong posit...

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Ali Farhoomand
Phoebe Ho
06/297C Wal-Mart Stores: "Everyday Low Prices" in China

Functional Area: Strategy & General Management
Length: 26 Page(s)
Pub. Year: 2006

Although Wal-Mart, the world's largest company by revenue, was into its ninth year of operations in China, its stores were still losing money. It created a miracle in the US retail industry by revolut...

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Ali Farhoomand
Iris Wang
06/294C Nireco Co., Japan: Introduction of the Poison Pill

Functional Area: Accounting & Control, Economics & Business Policy, Finance & Investments, Social Enterprises & Ethics, Strategy & General Management
Length: 26 Page(s)
Pub. Year: 2006

Japanese corporations faced the looming threat of hostile takeovers because of the rapid dissolution of cross-shareholdings that began in the 1990s, in particular, between creditor banks and corporate...

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Mitsuru Misawa
06/291C Microsoft's Diversification Strategy

Functional Area: Strategy & General Management
Length: 27 Page(s)
Pub. Year: 2006

In November 2005, Microsoft launched Xbox 360, its latest game console. It was an extraordinary event not because of the glamorous business executives and journalists hanging around in the event, the ...

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Ali Farhoomand
Samuel Tsang
06/288C Livedoor: The Rise and Fall of a Market Maverick

Functional Area: Social Enterprises & Ethics, Strategy & General Management
Length: 13 Page(s)
Pub. Year: 2006

Internet service firm Livedoor allegedly took advantage of loopholes in securities trading laws to swell the amount of assets held by the firm and its president, Horie, who led the Livedoor group. Liv...

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Mitsuru Misawa
06/287C Hostile Takeover Battle in Japan: Fuji TV vs Livedoor for NBS

Functional Area: Accounting & Control, Finance & Investments, Social Enterprises & Ethics, Strategy & General Management
Length: 30 Page(s)
Pub. Year: 2006

In February 2005, the top management of Fuji Television Network, Inc. (Fuji TV), one of Japan's leading media conglomerates, was informed that a small IT-related company, Livedoor Co. (Livedoor), had ...

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Mitsuru Misawa
06/285C Dell: Overcoming Roadblocks to Growth

Functional Area: Strategy & General Management
Length: 33 Page(s)
Pub. Year: 2006

In spring 2005, Dell, Inc., the world's largest personal computer maker, announced a new goal: to reach US$80 billion in annual sales by 2009. The goal was fairly ambitious for Dell, which at the time...

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Ali Farhoomand
Mary Ho
06/284C Legality of Privatising Public Assets (II): Return of the Link Reit

Functional Area: Strategy & General Management
Length: 9 Page(s)
Pub. Year: 2006

The last-minute withdrawal of the Link Real Estate Investment Trust (Reit) IPO in late 2004 was seen as a costly embarrassment for the government at a time when Hong Kong was aiming to rival Singapore...

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P.S.Tso
Amir Hoosain
06/282C L'Oreal: Expansion in China

Functional Area: Marketing, Strategy & General Management
Length: 16 Page(s)
Pub. Year: 2006

The world's leading cosmetics companies are competing with¡Xand buying¡Xlocal cosmetics firms for a share of China's vanity cash. French cosmetics giant L'Oreal is grabbing a major share of the Chinese ...

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Zhigang Tao
Li Dongya
06/281C Tokyo Disneyland and the DisneySea Park: Corporate Governance and Differences in Capital Budgeting Concepts and Methods between American and Japanese Companies

Functional Area: Accounting & Control, Economics & Business Policy, Finance & Investments, Strategy & General Management
Length: 26 Page(s)
Pub. Year: 2006

In 1997, building upon their earlier success with Tokyo Disneyland, Oriental Land Corp. (OL) Japan and the Walt Disney Company (WD) discussed the possibility of a new joint project known as the Tokyo ...

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Mitsuru Misawa
06/278C SAP's Platform Strategy in 2006

Functional Area: Strategy & General Management
Length: 27 Page(s)
Pub. Year: 2006

In face of globalisation, outsourcing, changing regulations and rapid technological innovations, companies in 2000s were increasingly challenged to devise and implement adaptable business models. This...

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Ali Farhoomand
Samuel Tsang
06/277C Jewellworld.com: A Jewellery Industry B2B Portal

Functional Area: Marketing, Strategy & General Management
Length: 9 Page(s)
Pub. Year: 2006

Jewellworld.com was established in April 2000 to take advantage of the business opportunity presented by the Internet. Participating in Jewellworld.com's B2B platform was like participating in a virtu...

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Bennett Yim
Andrew Lee
06/276C Lianhua Supermarket: Success through IT Application

Functional Area: Strategy & General Management
Length: 16 Page(s)
Pub. Year: 2006

Lianhua Supermarket Holdings Co, Ltd (Lianhua) was a modern day legend in China. Starting with 41 stores in 1995 and reporting a loss of 5 million RMB, it had grown into the largest chain store conglo...

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Wenbo Chen
Xianghua Lu
06/274C Giordano International: Sustained Success Beyond 2005?

Functional Area: Strategy & General Management
Length: 30 Page(s)
Pub. Year: 2006

Incorporated in 1983, Giordano International consolidated its position as a leading casual apparel retailer in Asia Pacific by offering customers value for money, good customer service and classic, si...

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Stephen Ko
Kavita Sethi
05/272C E-Business Transformation at ME-Online

Functional Area: Strategy & General Management
Length: 15 Page(s)
Pub. Year: 2005

The development of Shanghai Me Mechanical and Electrical Equipment Chain Co. Ltd. (SHMEC), mirrored the agony and frustration experienced by many other small and medium-sized enterprises operating dur...

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Daqing Zheng
Xianghua Lu
05/269C A Rogue Trader at Daiwa Bank (B): The Board Meeting on September 25th 1995 in Japan

Functional Area: Accounting & Control, Finance & Investments, Strategy & General Management
Length: 4 Page(s)
Pub. Year: 2005

This case raises many basic legal and economic issues regarding directors' responsibilities for their mismanagement, which were not discussed in the main case, "A Rogue Trader at Daiwa Bank: Managemen...

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Mitsuru Misawa
05/268C A Rogue Trader at Daiwa Bank (A): Management Responsibility under Different Jurisprudential Systems, Practices and Cultures

Functional Area: Finance & Investments, Strategy & General Management
Length: 15 Page(s)
Pub. Year: 2005

In 1995, Sumio Abekawa, Daiwa Bank's president, received a letter on July 18th from Toshihide Iguchi, vice president of the bank's New York branch. In that letter, Iguchi confessed that over the cours...

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Mitsuru Misawa
05/267C Motorola in China: Failure of Success? (MNC)

Functional Area: Strategy & General Management
Length: 29 Page(s)
Pub. Year: 2005

The case illustrates the underlying forces that erode a company's competitive advantage and are instrumental in converting its success into failure. Focusing on Motorola's strategic evolution in China...

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Ali Farhoomand
Kavita Sethi
05/265C C. K. Yeung Worldwide Limited: Management as Art, Science and Philosophy

Functional Area: Strategy & General Management
Length: 7 Page(s)
Pub. Year: 2005

Founded in 1974, C. K. Yeung Worldwide Limited became one of the largest metal traders in Hong Kong in the 1980s. This case looks at how the beliefs of its Chief Executive Officer, Mr. Joseph Yeung, i...

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Simon Lam
Shirley Chan
05/264C China Goes Global: the New Taste of Chinese Companies for Foreign Assets

Functional Area: Economics & Business Policy, Finance & Investments, Strategy & General Management
Length: 19 Page(s)
Pub. Year: 2005

Chinese companies have recently acquired or attempted to acquire famous firms such as Unocal, Maytag or IBM's PC business in western markets, which raised strong interest and sometimes resistance. Wha...

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Michael J. Enright
Arnaud Vagner
05/262C China's Exports: an Unstoppable Competitor?

Functional Area: Economics & Business Policy, Strategy & General Management
Length: 25 Page(s)
Pub. Year: 2005

The growth of China's exports has been a remarkable trend and many fear that the country will dominate in almost all categories of goods. But what are the reasons behind China's competitiveness? And, ...

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Michael J. Enright
Arnaud Vagner
05/261C China and its Neighbours in 2005

Functional Area: Economics & Business Policy, Strategy & General Management
Length: 23 Page(s)
Pub. Year: 2005

"China and Its Neighbours" explores the interactions between China and its neighbours, and considers how those interactions will change as China emerges on the world economic stage in the coming years...

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Michael J. Enright
Arnaud Vagner
05/257C IBM¡¦s ¡§On Demand Business¡¨ Strategy

Functional Area: Strategy & General Management
Length: 20 Page(s)
Pub. Year: 2005

In the late 1990s, IBM successfully moved up the value chain and became one of the largest business and information technology (IT) solution providers in the world. To achieve such transformation, the...

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Ali Farhoomand
Samuel Tsang
05/256C Management Effect Pty Ltd: Competing Beyond Knowledge Management

Functional Area: Strategy & General Management
Length: 19 Page(s)
Pub. Year: 2005

The case presents the start-up initiatives of a former management consultant in building a consulting company in Australia; it highlights the firm's strategy and approach, how it is differentiating it...

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Ali Farhoomand
Guy Gable
Marissa Salvia McCauley
05/254C Tokyo Disneyland: Licensing vs. Joint Venture

Functional Area: Economics & Business Policy, Finance & Investments, Strategy & General Management
Length: 22 Page(s)
Pub. Year: 2005

Building on the success of Tokyo Disneyland, the Walt Disney (WD) Company looked to partner once again with Oriental Land Corporation (OL) of Japan on a second venture, Tokyo Disney Sea Park. In their...

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Mitsuru Misawa
05/253C HP at a Strategic Crossroad: 2005

Functional Area: Human Resource Management, Strategy & General Management
Length: 22 Page(s)
Pub. Year: 2005

The case examines the paradox of bringing in a charismatic leader to spearhead organisational change in a company renowned for its strong legacy and culture. On one hand, in the face of a rapidly chan...

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Ali Farhoomand
Kavita Sethi
05/252C The Transformation of China's Steel Industry

Functional Area: Strategy & General Management
Length: 32 Page(s)
Pub. Year: 2005

Notwithstanding its status as the world's largest steel producing country, China is one of the largest net steel importers in the world. In response to WTO challenges and the Chinese government's poli...

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Michael J. Enright
Xiaohong Wu
Shao Ping
05/251C Whirlpool's Roadmap in China: 2004 (MNC)

Functional Area: Marketing, Strategy & General Management
Length: 19 Page(s)
Pub. Year: 2005

Detailing Whirlpool's initial years in China, the case illustrates the problems that a global industry leader can face while entering a new, developing market like China. While it is relatively easy t...

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Pan Yigang
Kavita Sethi
Leyu Yang, Thomas
05/249C Anheuser-Busch Versus SABMiller: Bidding War in China¡¦s Beer Industry

Functional Area: Economics & Business Policy, Marketing, Strategy & General Management
Length: 17 Page(s)
Pub. Year: 2005

An unprecedented bidding war for the Chinese 4th-largest beer maker, Haerbin Brewery, broke out between the world top two breweries, Anherser-Busch and SABMiller. The case reflects the different strat...

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Zhigang Tao
Li Dongya
05/247C The Whistle had Blown: How should Tetra Pak Respond to China's Imminent Antitrust Law?

Functional Area: Economics & Business Policy, Strategy & General Management
Length: 11 Page(s)
Pub. Year: 2005

Tetra Pak, the world's largest liquid food processor and packaging manufacturer, is among the multinational companies accused by the Chinese government of anti-competitive activities. Concurrently, th...

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Zhigang Tao
Emily Ho
05/244C Queen Mary Hospital: Fighting the SARS Crisis

Functional Area: Strategy & General Management
Length: 16 Page(s)
Pub. Year: 2005

In February 2003, Severe Acute Respiratory Syndrome (SARS) spread to Hong Kong with devastating impacts. This case looks at the way senior management at Hong Kong's Queen Mary Hospital handled the SAR...

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Simon Lam
Joyce Ho
Shirley Chan
05/239C Shanghai General Motors: The Rise of a Late-Comer (MNC)

Functional Area: Strategy & General Management
Length: 24 Page(s)
Pub. Year: 2005

The joint venture between General Motors (GM) and Shanghai Automotive Industry Corporation (SAIC) in 1997 was regarded as the largest single foreign investment ever made in China. At the time, the joi...

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Zhigang Tao
Emily Ho
05/223C Shanghai Volkswagen: Time for a Radical Shift of Gears (MNC)

Functional Area: Strategy & General Management
Length: 20 Page(s)
Pub. Year: 2005

At the dawn of the 20th anniversary of its involvement in China¡¦s passenger-car industry, Shanghai Volkswagen (SVW) found itself caught in changed external and internal environments, with factors crit...

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Ali Farhoomand
Zhigang Tao
Iris Wang
Lu yi
05/219C Louis Vuitton Moet Hennessy: Expanding Brand Dominance in Asia (MNC)

Functional Area: Marketing, Strategy & General Management
Length: 21 Page(s)
Pub. Year: 2005

This case explores the predicament Louis Vuitton Moët Hennessy (LVMH) faced with respect to brand management when expanding its operations in China. In 2004, Asia accounted for about 40% of the sales ...

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Pan Yigang
Marissa McCauley
05/215C Successful Multinationals in China (MNC)

Functional Area: Strategy & General Management
Length: 29 Page(s)
Pub. Year: 2005

China's huge population and potential market had attracted foreign companies since its economy began opening in the late 1970s. Although the profit position of some foreign companies improved by 2003,...

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Michael J. Enright
Vincent Mak
05/212C Lenovo: Countering the Dell Challenge

Functional Area: Marketing, Strategy & General Management
Length: 19 Page(s)
Pub. Year: 2005

Since its inception in 1984, Lenovo Group Limited had grown from a company engaged primarily in the distribution of imported computers to being the largest IT Corporation in the People's Republic of C...

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Pan Yigang
Kavita Sethi
05/211C Shanshan Enterprise--Reform Pioneer of China's Garment Industry

Functional Area: Marketing, Strategy & General Management
Length: 22 Page(s)
Pub. Year: 2005

Since 1989, as the first enterprise to launch TV commercials for garment in Mainland China, Shanshan had caught the public's attention and had since stayed under the spotlight. Such kind of attention ...

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Pan Yigang
Zhou Zemin
04/207C PGL: The Entrepreneur in China's Logistics Industry

Functional Area: Management of Information Systems, Strategy & General Management
Length: 12 Page(s)
Pub. Year: 2004

Business ventures experience the most drastic transition as they emerge from entrepreneurial growth to achieve business stabilization. The Guangzhou-based PG Logistics Group (PGL), considered a high-g...

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Benjamin Yen
Phoebe Ho
04/206C jewellworld.com: Leading Web-based IT Development in the Jewellery Industry

Functional Area: Management of Information Systems, Strategy & General Management
Length: 5 Page(s)
Pub. Year: 2004

In mid-2004, jewellworld.com was one of the few, if not the only, surviving jewellery portal in Hong Kong, with its scope spanned both B2B and B2C. For its business clients, it had become an Internet-...

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Bennett Yim
Andrew Lee
04/205C Yu's Tin Sing Enterprises: Proactive Risk and Crisis Management

Functional Area: Strategy & General Management
Length: 12 Page(s)
Pub. Year: 2004

At the beginning of the SARS crisis in 2003, many cleaning companies in Hong Kong accepted and lived with the risk because of insufficient knowledge about how the virus was spreading. This case gives ...

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Freddie Lee
Gilbert Wong
Mary Ho
04/204C Team and Concepts Limited: Managing the Growth of a Small Business

Functional Area: Strategy & General Management
Length: 13 Page(s)
Pub. Year: 2004

Team and Concepts Limited (TnC), an IT company founded by David Lee and his partners in 2003, was not a typical small business. Its owners were innovative, business-savvy entrepreneurs who had audacio...

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Ali Farhoomand
Mary Ho
04/203C Eurasia International: Total Quality Management in the Shipping Industry

Functional Area: Human Resource Management, Strategy & General Management
Length: 13 Page(s)
Pub. Year: 2004

This Case gives an account of how a ship management company was able to set itself apart from competitors and from its clients' own in-house technical and crew-management capabilities by embracing a c...

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Ali Farhoomand
Amir Hoosain
04/202C Issues Facing SMEs in Hong Kong: A Conceptual Framework

Functional Area: Economics & Business Policy, Strategy & General Management
Length: 16 Page(s)
Pub. Year: 2004

Small and medium-sized enterprises (SMEs) are recognized to be mainstays of the economy in almost every market in the world. It is equally recognized that their performance cannot be measured with the...

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Ali Farhoomand
Kavita Sethi
Phoebe Ho
04/197C The Shanghai Property Market and Hong Kong Developers

Functional Area: Economics & Business Policy, Strategy & General Management
Length: 33 Page(s)
Pub. Year: 2004

Once considered Asia's most important economic city, Shanghai had by 2003 re-emerged as a vibrant and vital metropolis. It had become the leading centre for commerce, finance and transportation in the...

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Michael J. Enright
Vincent Mak
04/193C Dream International Ltd.: Creating the World's Largest Manufacturer of Plush Toys

Functional Area: Strategy & General Management
Length: 9 Page(s)
Pub. Year: 2004

On 8 June, 2003, Dream International signed a contract with Warner Bros. to manufacture licensed beanbags and plush stuffed toys using famous branded characters. The contract allowed Dream Internation...

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Simon Tam
Monica Wong
03/187C Old Company, Modern Marketing Strategy: Lessons from Lee Kum Kee

Functional Area: Marketing, Strategy & General Management
Length: 7 Page(s)
Pub. Year: 2003

Lee Kum Kee, one of Hong Kong's best known brands, was founded by Lee Kam Sheung in 1888 as a small oyster-sauce manufacturer in Guangdong Province, China. By early 2003, Lee Kum Kee distributed over ...

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Bennett Yim
Vincent Mak
03/184C Fat Angelo's Restaurant: Entrepreneurial Growth

Functional Area: Economics & Business Policy, Strategy & General Management
Length: 12 Page(s)
Pub. Year: 2003

Launched in 1998, Fat Angelo's Restaurant was the brainchild of three entrepreneurs who seized an opportunity to bring "family-style" Italian restaurants to Hong Kong. By the end of 2002, Fat Angelo's...

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Simon Tam
Monica Wong
03/183C OneCard: Building a Savings and Benefits Platform

Functional Area: Marketing, Strategy & General Management
Length: 11 Page(s)
Pub. Year: 2004

The OneCard case gives an account of how an entrepreneur was able to seize an opportunity to start a new business and to manage a low-cost, but effective sales operation. Khalid Gibran exhibited the h...

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Thomas M. Hout
Amir Hoosain
03/181C Financial Crises and Firm Performance

Functional Area: Economics & Business Policy, Strategy & General Management
Length: 15 Page(s)
Pub. Year: 2003

Financial crises could happen anywhere, although emerging markets tended to be more seriously afflicted in recent times. Debilitating and massive shocks to bank liquidity, payments systems, and solven...

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Michael J. Enright
Vincent Mak
03/179C Leccotech: The "Whole Product" Concept in Export Marketing

Functional Area: Economics & Business Policy, Management of Information Systems, Marketing, Strategy & General Management
Length: 8 Page(s)
Pub. Year: 2003

LECCO Technology Ltd. (LECCOTECH), a Hong Kong-based SME company, developed a unique technology that could potentially revolutionise the management and efficiency of corporate databases in all industr...

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Ali Farhoomand
Pauline Ng
03/177C Hong Kong's Trading Industry: Challenges from Mainland China

Functional Area: Economics & Business Policy, Strategy & General Management
Length: 14 Page(s)
Pub. Year: 2003

The import-export trading industry had long been one of the leading industries in Hong Kong. The sector, with about 500,000 people working for 100,000 companies, accounted for roughly 20 per cent of H...

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Michael J. Enright
Vincent Mak
03/175C Proactive Medicare Enterprise (HK) Limited: Providing Healthcare in Mainland China

Functional Area: Economics & Business Policy, Human Resource Management, Strategy & General Management
Length: 9 Page(s)
Pub. Year: 2003

After successfully starting a joint venture with a prestigious hospital in Shanghai, Proactive Medicare (a Hong Kong-based SME) intended to replicate its success in Beijing. The case chronicles the de...

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Gilbert Wong
Andrew Lee
03/174C Toyland Rubber Manufacturing: Building a New Factory in Shanghai

Functional Area: Economics & Business Policy, Strategy & General Management
Length: 8 Page(s)
Pub. Year: 2003

Hong Kong-based Toyland Rubber Manufacturing produced high quality rubber rollers for machinery used in the paper mills, textile dyeing, and printing factories. In the mid-1990s as factories migrated ...

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Ali Farhoomand
Monica Wong
03/171C Go2xpert Limited: Finding the Right China Strategy

Functional Area: Economics & Business Policy, Marketing, Strategy & General Management
Length: 5 Page(s)
Pub. Year: 2003

In January 2000 when the internet boom swept through Hong Kong, Nelson Siu and a few friends started a recruitment website called Go2xpert. After the internet bubble burst, Siu and his colleagues were...

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Simon Lam
Vincent Mak
03/169C Fenix: Diversified Niche Marketing in the Lifestyle Business

Functional Area: Marketing, Strategy & General Management
Length: 8 Page(s)
Pub. Year: 2003

Fenix Group's business spans from mass market garments to high-end Italian apparel. The diversity of their business stems from management's multi-niche marketing strategy. Readers of this case will be...

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Bennett Yim
Monica Wong
03/168C Online Business Valuation: No Bang, No Buck for Orientation.com

Functional Area: Finance & Investments, Management of Information Systems, Strategy & General Management
Length: 15 Page(s)
Pub. Year: 2003

The Case examines Orientation.com's approach of developing global content capability and its market advantages and disadvantages as a result of localising its resource bases. In a post-bubble technolo...

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Ali Farhoomand
Shamza Khan
03/167C LandLease (Asia) Property Limited: Redefining Real Estate Investment Strategies

Functional Area: Finance & Investments, Strategy & General Management
Length: 27 Page(s)
Pub. Year: 2003

Set in 2003, this Case presents the relative merits and demerits of direct and indirect methods of international property investment from the perspective of an Australian property company, LandLease (...

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Frederik Pretorius
Mary Ho
03/166C Australia Post: Towards the Online Economy with netPOS

Functional Area: Economics & Business Policy, Management of Information Systems, Strategy & General Management
Length: 20 Page(s)
Pub. Year: 2003

This case is about how the "old economy" of the traditional postal service has changed over time and how Australia Post is adapting to the many pressures that threaten its existence. With increasing a...

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Ali Farhoomand
Peter Viola
Rens Scheepers
Pauline Ng
03/165C Lung Cheong International: How to Survive in a Changing Business Landscape

Functional Area: Economics & Business Policy, Strategy & General Management
Length: 7 Page(s)
Pub. Year: 2003

Lung Cheong International Holding Limited was founded in 1979 as an original equipment manufacturer (OEM) of toys in Hong Kong. As the Mainland Chinese economy took off in the 1980s and 1990s, China b...

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Bennett Yim
Vincent Mak
03/162C Buyer-Supplier Relationships

Functional Area: Economics & Business Policy, Production & Operations Management, Strategy & General Management
Length: 15 Page(s)
Pub. Year: 2003

In recent years, increasing attention has been paid to buyer-supplier relationships and supply chain management in general. Views of buyer-supplier relationships have evolved from the old school of th...

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Michael J. Enright
Vincent Mak
03/161C Shun Sang (H.K.) Co. Ltd.: Streamlining Logistical Flow

Functional Area: Management of Information Systems, Production & Operations Management, Strategy & General Management
Length: 8 Page(s)
Pub. Year: 2003

Founded by Mr. Tsui, Kwok-choi and his wife, Shun Sang (H.K.) Co. Ltd., an authorized distributor of Proctor and Gamble (P&G) in Hong Kong, embarked upon a major IT-enabled supply chain management ini...

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Benjamin Yen
Andrew Lee
03/159C Henderson Land: The Bid for the Hong Kong Station Development Project

Functional Area: Finance & Investments, Strategy & General Management
Length: 28 Page(s)
Pub. Year: 2003

This case looks at a large commercial real estate development in Hong Kong, the Hong Kong Station Development Project. To safeguard its interests and to minimise its risks, Henderson Land (the princip...

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Frederik Pretorius
Mary Ho
03/158C Real Estate and Capital Structure Decisions -Lease-Versus-Buy Analysis

Functional Area: Finance & Investments, Strategy & General Management
Length: 12 Page(s)
Pub. Year: 2003

This case provides market data to support analysis of a lease or buy decision. The case demonstrates what is known as the "leasing puzzle" - the two forms of financing (lease or buy) are not cost equi...

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Frederik Pretorius
Mary Ho
03/157C Hongkong Land Holdings Limited: Strategic Repositioning of Real Estate Assets

Functional Area: Strategy & General Management
Length: 28 Page(s)
Pub. Year: 2003

Hongkong Land Holdings Ltd (HKL), the property arm of the Jardine Matheson Group, is a leading property investment, management and development company with a major portfolio in Hong Kong and other pro...

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Frederik Pretorius
Mary Ho
03/156C Rediscovering Market Niches in a Traditional Industry

Functional Area: Marketing, Strategy & General Management
Length: 10 Page(s)
Pub. Year: 2003

For centuries Jingdezhen (the "Porcelain Metropolis" of China) produced and exported the finest porcelain treasures in the world. By the late 20th century, however, the city was in danger of losing it...

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David Tse
Mary Ho
03/155C Sun Toys Motor: How to Put a Start-up on Track

Functional Area: Economics & Business Policy, Human Resource Management, Strategy & General Management
Length: 3 Page(s)
Pub. Year: 2004

In 1983, Simon Shi Kai-Biu, a 28-year-old Hong Kong entrepreneur, started a toy motor manufacturing firm called Sun Toys Motor Ltd. He had some experience in managing motor factories and small start-u...

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Simon Tam
Vincent Mak
03/154C Hutchison Whampoa Limited and the Cheung Kong Center

Functional Area: Finance & Investments, Strategy & General Management
Length: 17 Page(s)
Pub. Year: 2003

In mid-1993, Hutchison Whampoa Limited ("HWL"), a respected company based in Hong Kong, was planning to demolish the Hilton Hotel to make way for a highly lucrative new office building. Located at 2 Q...

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Frederik Pretorius
Mary Ho
02/152C A Tale of Three Property Companies

Functional Area: Finance & Investments, Strategy & General Management
Length: 21 Page(s)
Pub. Year: 2002

This case is primarily about the operational strategy and financial performance of three property companies in Hong Kong. The companies differ in terms of asset mix, specialisation, competitive struct...

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Frederik Pretorius
Mary Ho
02/150C Learning from "Bird Flu" - How the Hong Kong Government Learnt to Deal with a Crisis

Functional Area: Human Resource Management, Strategy & General Management
Length: 19 Page(s)
Pub. Year: 2002

Hong Kong's first avian flu crisis started in March 1997, when close to 7,000 chickens on three rural farms were wiped out by an H5 strain. To contain the outbreak, the Hong Kong Government ordered a ...

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Gilbert Wong
Millie Kwan
Mary Ho
02/148C Constructing an e-Supply Chain at Eastman Chemical Company

Functional Area: Management of Information Systems, Production & Operations Management, Strategy & General Management
Length: 17 Page(s)
Pub. Year: 2002

Craig Knight, Asia Pacific Digital Business and Customer Services Manager of Eastman Chemical Company, was given a mandate to sell Eastman¡¦s philosophy for an integrated electronic supply chain, other...

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Ali Farhoomand
Benjamin Yen
Pauline Ng
02/147C The PricewaterhouseCoopers KnowledgeCurve and the Spinning Off of PwC Consulting

Functional Area: Management of Information Systems, Strategy & General Management
Length: 15 Page(s)
Pub. Year: 2002

In May 2002, Stephen Langley ¡V CIO Asia Pacific, PwC Consulting ¡V and his counterparts in the US and Europe were engaged in pressing issues pertaining to the separation of the fabric of the KnowledgeC...

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Ali Farhoomand
Pauline Ng
02/142C Business Competition in China: Beer, PCs, Steel, TV Sets

Functional Area: Economics & Business Policy, Strategy & General Management
Length: 21 Page(s)
Pub. Year: 2002

China's economic reform program has had many important impacts on business competition in the nation. In many industries, foreign competitors entered, making "strategic investments" that they believed...

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Michael J. Enright
Vincent Mak
02/136C Citic Tower II: The Real Option

Functional Area: Finance & Investments, Strategy & General Management
Length: 7 Page(s)
Pub. Year: 2002

Citic Pacific Ltd. (CPL) had to decide whether to purchase newly reclaimed land at the waterfront of Victoria Harbour, Hong Kong, and develop a Grade A office building for investment purposes. The dec...

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Frederik Pretorius
Mary Ho
02/133C The Airline Industry and the World Trade Center Disaster

Functional Area: Strategy & General Management
Length: 25 Page(s)
Pub. Year: 2002

In the morning of September 11, 2001, four US passenger planes were hijacked during transcontinental domestic flights. Two of them were crashed into the twin towers of New York's World Trade Center, l...

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Michael J. Enright
Vincent Mak
02/132C Baoshan Iron & Steel Co., Ltd.: Crafting a Three-way Cross-border, Cross-shareholding Alliance

Functional Area: Strategy & General Management
Length: 20 Page(s)
Pub. Year: 2002

On 2 August, 2000, Korea-based Pohang Iron & Steel Co. Ltd ("POSCO") and Japan-based Nippon Steel Corporation ("NSC") crafted a cross-border, cross-shareholding alliance. At a joint press conference, ...

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Zhigang Tao
Mary Ho
01/131C Acer in 2001: The Reorganisation

Functional Area: Human Resource Management, Strategy & General Management
Length: 29 Page(s)
Pub. Year: 2002

In July 2001, Acer, Taiwan's best-known company, was in the midst of an ambitious reorganization. The goal was to reverse flagging sales in Acer's branded computer and peripherals businesses and to ad...

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Michael J. Enright
Vincent Mak
01/130C Citibank's e-Business Strategy for Global Corporate Banking

Functional Area: Management of Information Systems, Strategy & General Management
Length: 13 Page(s)
Pub. Year: 2002

In 2001, Citibank's Cash and Trade Group division transformed itself from a traditional money management business into an e-business. The case discusses how Citibank integrated Internet initiatives in...

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Ali Farhoomand
Julie Yu
Marissa McCauley
Shamza Khan
01/129C CSFB's China Unicom Incident

Functional Area: Economics & Business Policy, Strategy & General Management
Length: 20 Page(s)
Pub. Year: 2002

In August 2001, Credit Suisse First Boston (CSFB), a major international investment bank, was removed from the foreign underwriting team that would handle a pending share offering for China Unicom Gro...

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Michael J. Enright
Vincent Mak
01/126C PetroChina: International Corporate Governance with Chinese Characteristics

Functional Area: Accounting & Control, Economics & Business Policy, Strategy & General Management
Length: 20 Page(s)
Pub. Year: 2002

PetroChina, the largest oil and gas company in China, was made a showcase for sound corporate governance in China's SOEs. Its initial public offering (IPO) was part of the government's plan to lay the...

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John Child
Mary Ho
Sang Xu
01/124C The Peregrine Debacle

Functional Area: Accounting & Control, Strategy & General Management
Length: 25 Page(s)
Pub. Year: 2001

In January 1998, Peregrine Investments Holdings Limited, once billed as "Asia's only indigenous investment bank", was forced into liquidation after the revelation of huge losses in its fixed-income bu...

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Michael J. Enright
Vincent Mak
01/122C Preparing for China's Entry to the WTO: Mainland Securities Company Limited

Functional Area: Economics & Business Policy, Strategy & General Management
Length: 16 Page(s)
Pub. Year: 2002

China's accession to the WTO in November 2001 was likely to have significant impacts on China's immature securities industry. The Sino-US bilateral WTO agreement states that foreigners will be allowed...

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Zhigang Tao
Mary Ho
Sang Xu
01/119C Social Capital at Work in PCCW's Acquisition of Cable & Wireless HKT

Functional Area: Human Resource Management, Strategy & General Management
Length: 31 Page(s)
Pub. Year: 2002

In March and April 2000, a series of unusual decisions, involving billions of US dollars, were made by some of the biggest international companies and banks operating in Hong Kong. All those decisions...

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Gilbert Wong
Heather McGregor
Vincent Mak
01/118C Preparing for China's Entry to the WTO: China's Airline Industry

Functional Area: Economics & Business Policy, Strategy & General Management
Length: 12 Page(s)
Pub. Year: 2002

On 27 April, 2001, the Civil Aviation Administration of China (CAAC) announced the merger of nine airlines under its direct administration into three giants known as China Southern Airlines Group, Chi...

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Zhigang Tao
Pauline Ng
Sang Xu
01/114C Grey Worldwide: Strategic Repositioning through CRM

Functional Area: Management of Information Systems, Marketing, Strategy & General Management
Length: 18 Page(s)
Pub. Year: 2001

This case discusses how Grey Worldwide Hong Kong and China (Grey WW-HK/China) is repositioning itself through defined e-marketing and CRM strategies for the Asian market. It examines how integral its ...

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Ali Farhoomand
Julie Yu
Marissa McCauley
Shamza Khan
CSVS/112C Creativity in Design: Experimenting and Innovating at teamLab Japan

Functional Area: Management of Information Systems, Strategy & General Management
Length: 8 Page(s)
Pub. Year: 2015

In 2001, Toshiyuki Inoko founded the Japanese digital artist collaborative, teamLab, with an aim to achieve a balance between art, science, technology and creativity by creating original digital desig...

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Ali Farhoomand
Havovi Joshi
CSVS/111C Hong Kong Economic Times Group: Diversification and Differentiation

Functional Area: Strategy & General Management
Length: 30 Page(s)
Pub. Year: 2007

Founded in 1988 and chaired by Lawrence Fung, the Hong Kong Economic Times Group ("HKET Group") started off as a publisher of Hong Kong Economics Times (HKET)¡Xthe first Chinese-language financial news...

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Ali Farhoomand
Yuen-ying Chan
Pauline Ng
CSVS/110C WE Marketing Group: Building a Global Marketing and Communication Company in China

Functional Area: Strategy & General Management
Length: 13 Page(s)
Pub. Year: 2007

In 2005, a group of Hong Kong and mainland China-based executives from leading global advertising and marketing firms decided the Chinese advertising industry was ripe for a new model So in October th...

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Ali Farhoomand
Kineta Hung
Grace Loo
CSVS/109C Phoenix Satellite Television: The Art of Broadcasting in China

Functional Area: Strategy & General Management
Length: 34 Page(s)
Pub. Year: 2006

Phoenix Satellite Television Holdings ("Phoenix TV") was established in 2006 as a joint venture with News Corporation's ("News Corp's") STAR TV unit and Liu Changle, a Shanghai businessman and former ...

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Yuen-ying Chan
Amir Hoosain
01/109C Japan Net Bank: Japan's First Internet-only Bank

Functional Area: Management of Information Systems, Strategy & General Management
Length: 15 Page(s)
Pub. Year: 2002

Japan Net Bank (JNB), Japan's first Internet bank without physical branches, began operation in October 2000. It attracted mainly young customers looking for convenient, round-the-clock bank services ...

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Ali Farhoomand
Pauline Ng
Vincent Mak
CSVS/108C Banyan Tree: Sustainability of a Brand During Rapid Global Expansion

Functional Area: Marketing, Strategy & General Management
Length: 39 Page(s)
Pub. Year: 2008

Following a successful IPO in June 2006, Banyan Tree Holdings Limited planned to use parts of the proceeds to finance an ambitious expansion plan. At the core of this business development plan was an ...

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Ali Farhoomand
Cathy Enz
Pauline Ng
CSVS/107C Seiko Watch Corporation: Moving Upmarket

Functional Area: Marketing, Strategy & General Management
Length: 31 Page(s)
Pub. Year: 2007

Founded in 1881, Seiko gained prominence for introducing the world's first quartz watch in 1969 and is often associated with the "quartz revolution" of the 1970s that threatened to destroy the Swiss w...

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Ali Farhoomand
Thomas M. Hout
Amir Hoosain
Mary Ho
01/107C Extending an Electronic Trade Network to Sustain Competitive Advantage

Functional Area: Economics & Business Policy, Management of Information Systems, Marketing, Strategy & General Management
Length: 8 Page(s)
Pub. Year: 2001

Discusses Tradelink's strategy for extending its electronic trade network to neighboring countries. Focuses on building alliance strategy, identifying the value added that can be generated through int...

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Ali Farhoomand
Michelle Ng
Pauline Ng
CSVS/106C DAKSH and IBM: Business Process Transformation in India - PART 1. The Formative Years

Functional Area: Management of Information Systems, Production & Operations Management, Strategy & General Management
Length: 20 Page(s)
Pub. Year: 2007

An undisputed success story, Daksh eServices was one of the leading Business Process Outsourcing (BPO) service providers in India. Launched by a group of friends in 2000, it started by providing web-b...

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Ali Farhoomand
Kavita Sethi
CSVS/105C Biocon: From Generics Manufacturing to Biopharmaceutical Innovation

Functional Area: Strategy & General Management
Length: 48 Page(s)
Pub. Year: 2007

Incorporated in 1978 as a joint venture between Biocon Biochemicals Ltd, Ireland and a company led by Ms Kiran Mazumdar-Shaw, a young Indian entrepreneur, Biocon had long depended on revenues from the...

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Michael J. Enright
Venkat Subramanian
Jeroen van den Berg
01/105C Daewoo and the Korean Chaebol

Functional Area: Economics & Business Policy, Strategy & General Management
Length: 30 Page(s)
Pub. Year: 2001

Daewoo Motors, South Korea's second largest carmaker was on the verge of bankruptcy in September 2000. The once-proud Daewoo Group (the parent company of Daewoo Motors) has been charged of not just be...

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James Newton
Michael J. Enright
Elyssa Tran
CSVS/104C Pearl River Piano: Hitting the Right Notes in the Global Market?

Functional Area: Strategy & General Management
Length: 27 Page(s)
Pub. Year: 2007

China's status as an export powerhouse is changing from a focus on its low-wage and low-labour-cost advantage towards high-tech, high-value-added exports. Pearl River Piano, a state-owned company in C...

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Michael J. Enright
Emily Ho
CSVS/103C Shui On: Branding Properties for Sustainable Growth in China

Functional Area: Marketing, Strategy & General Management
Length: 23 Page(s)
Pub. Year: 2006

Shui On Group, a Hong Kong based real estate company with extensive investments in China, leveraged its established relationship with the Shanghai government to obtain the rights to participate in a v...

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Frederik Pretorius
Emily Ho
01/102C Capitalising on a World-Class Securities Trading System: HKEx's AMS/3

Functional Area: Management of Information Systems, Strategy & General Management
Length: 29 Page(s)
Pub. Year: 2002

It was June 2001, seven months after the launch of AMS/3 by Hong Kong Exchanges and Clearing (HKEx). The development of AMS/3, the third generation of HKEx's electronic trading system, was the biggest...

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Ali Farhoomand
Eva Kwan
Pauline Ng
CSVS/102C The Hong Kong Jockey Club: Repositioning a Not-for-Profit Powerhouse

Functional Area: Strategy & General Management
Length: 42 Page(s)
Pub. Year: 2006

The Hong Kong Jockey Club had grown from simple origins into an enormous gaming operator, with a statutory monopoly on horse racing, football betting and lotteries. At the same time, the Club served a...

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Ali Farhoomand
Amir Hoosain
Shirley Chan
CSVS/101C MTR: Strategic Challenge of Entrenching Locally while Expanding Globally

Functional Area: Strategy & General Management
Length: 32 Page(s)
Pub. Year: 2006

The MTR Corporation Limited, the semi-privatised railway company in Hong Kong, was transforming itself from a local transportation company to become a global player. Despite MTR's proven rail-property...

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Ali Farhoomand
Emily Ho
00/95C CaseTrust: Building Third-party e-Tailing Trust

Functional Area: Management of Information Systems, Strategy & General Management
Length: 18 Page(s)
Pub. Year: 2000

In March 2000, CaseTrust, an accreditation scheme designed to promote consumer confidence in Web-based retailers, was in the third year of implementation in Singapore. This case examines a number of i...

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Ali Farhoomand
Pauline Ng
Shamza Khan
00/94C Hong Kong Disneyland(C): The Joint Venture Negotiation

Functional Area: Finance & Investments, Human Resource Management, Strategy & General Management
Length: 4 Page(s)
Pub. Year: 2000

This case is structured as a bilateral negotiation exercise and allows students to participate in a joint venture simulation for the Disneyland project in Hong Kong. The case should be used in conjunc...

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Ko Wang
Su Han Chan
Mary Ho
00/93C Hong Kong Disneyland (B): The HKSAR Perspective

Functional Area: Finance & Investments, Human Resource Management, Strategy & General Management
Length: 20 Page(s)
Pub. Year: 2000

In mid-1999, negotiators for the Hong Kong Government and the Walt Disney Company were having intensive discussions about the possibility of building a theme park known as Hong Kong Disneyland on Lant...

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Ko Wang
Su Han Chan
Mary Ho
00/92C Management of the Medical Profession: The Paediatrics Department at Patient Care Hospital

Functional Area: Human Resource Management, Strategy & General Management
Length: 21 Page(s)
Pub. Year: 2000

Since the Hospital Authority officially took over the management of the public hospitals in December 1991, it initiated numerous schemes aimed at improving the quality and efficiency of its staff and ...

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Gilbert Wong
K. K. Tan
00/91C iSteelAsia.com: A B2B Exchange

Functional Area: Management of Information Systems, Strategy & General Management
Length: 19 Page(s)
Pub. Year: 2000

Forging strategic alliances was a common method employed by operators of steel portals to expand their repertoire of services and to enhance the e-commerce capabilities of their sites. Those that aspi...

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Ali Farhoomand
K. K. Tan
00/90C Core Competence at NEC and GTE

Functional Area: Strategy & General Management
Length: 27 Page(s)
Pub. Year: 2002

In the Harvard Business Review article "The Core Competence of the Corporation," authors C. K. Prahalad and Gary Hamel motivated the notion of core competence with a comparison of NEC's focus on core ...

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Michael J. Enright
00/88C Citic Tower II

Functional Area: Finance & Investments, Strategy & General Management
Length: 25 Page(s)
Pub. Year: 2001

This case deals with a major corporate investment decision facing CITIC Pacific Ltd. The company had to decide whether or not to purchase newly reclaimed land at the waterfront of Victoria Harbour, Ho...

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Frederik Pretorius
Lucy Fung
Mary Ho
00/87C Computer and Technologies: Managing High Growth

Functional Area: Strategy & General Management
Length: 16 Page(s)
Pub. Year: 2001

This case presents a company that had emerged as one of Hong Kong's biggest technology providers in 2000. Computer and Technologies Holdings Limited (C&T) (www.ctil.com) transformed from a systems int...

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Ali Farhoomand
Elsie Choi
Marissa McCauley
00/85C NTT DoCoMo: Establishing Global 3G Standards

Functional Area: Strategy & General Management
Length: 34 Page(s)
Pub. Year: 2003

On 1 October, 2001, NTT DoCoMo, Japan's leading mobile telecommunications company, launched the world's first commercial third-generation (3G) mobile service. However, the new service could not yet fu...

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Ali Farhoomand
Vincent Mak
00/83C Centaline Property Agency: Tactics for the Virtual Marketplace

Functional Area: Management of Information Systems, Strategy & General Management
Length: 16 Page(s)
Pub. Year: 2000

Since 1995, Centaline's business had evolved from being a pure provider of estate brokerage services, to a combined provider of both estate brokerage services and timely property information to prospe...

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Ali Farhoomand
Andrew Lee
Connie Sim
98/07RN The Hong Kong Property Industry in 1997

Functional Area: Economics & Business Policy, Strategy & General Management
Length: 22 Page(s)
Pub. Year: 1999

Hong Kong's property sector saw dramatic increases in prices in the 1990s. Shortly after taking office as the first Chief Executive of Hong Kong after the return of the territory to China, Tung Chee-h...

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Michael J. Enright
Christine Luk
Probir Banerjee
00/78C Japan Airlines: The Impact of e-ticketing

Functional Area: Management of Information Systems, Strategy & General Management
Length: 15 Page(s)
Pub. Year: 2000

The case highlights the development of Japan Airlines (JAL) and the Company's efforts to address its financial problems through restructuring. The case also discusses how the changing business landsca...

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Ali Farhoomand
Amir Hoosain
Lucy Fung
Shamza Khan
00/77C Hong Kong Disneyland(A): The Walt Disney Perspective

Functional Area: Finance & Investments, Human Resource Management, Strategy & General Management
Length: 22 Page(s)
Pub. Year: 2000

In the mid-1999, negotiators for Walt Disney Company and the Hong Kong Government discussed the possibility of building a theme park, Hong Kong Disneyland, on Lantau Island. The case presents detailed...

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Ko Wang
Su Han Chan
Mary Ho
00/76C Continuous Quality Improvement Initiatives at Queen Mary Hospital

Functional Area: Human Resource Management, Strategy & General Management
Length: 17 Page(s)
Pub. Year: 2001

This case looks into the success factors in implementing a continuous quality improvement (or CQI) initiative in a project called "Pre-Operative Skin Preparation: Shaving and Pre-Operative Baths" at Q...

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Simon Lam
Marissa McCauley
00/73C The Divestiture of Cable & Wireless HKT Limited

Functional Area: Finance & Investments, Human Resource Management, Strategy & General Management
Length: 25 Page(s)
Pub. Year: 2002

In late January 2000, Cable & Wireless plc ("C&W") and Singapore Telecommunications Limited ("SingTel") unveiled a proposed merger of equals between Cable & Wireless HKT ("HKT") and SingTel. Both HKT ...

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Ko Wang
Su Han Chan
Mary Ho
00/72C Pacific Century CyberWorks Limited: The Bid for Cable & Wireless HKT Limited

Functional Area: Finance & Investments, Human Resource Management, Strategy & General Management
Length: 19 Page(s)
Pub. Year: 2002

In late January 2000, Cable & Wireless plc ("C&W") and Singapore Telecommunications Limited ("SingTel") unveiled a proposed merger of equals between Cable & Wireless HKT ("HKT") and SingTel. Both HKT ...

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Ko Wang
Su Han Chan
Mary Ho
00/70C From Consultation to Partnership: The Case of Haeco's Works Consultative Committee (B)

Functional Area: Economics & Business Policy, Human Resource Management, Strategy & General Management
Length: 5 Page(s)
Pub. Year: 2000

Case A (99/34C), set in late 1998, traces the development of HAECO's Works Consultative Committee (WCC) and the factors that contributed to its smooth development, making it a demonstration case to il...

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Gilbert Wong
K. K. Tan
Pauline Ng
00/69C Singapore Telecommunications Limited: The Bid for Cable & Wireless HKT Limited

Functional Area: Finance & Investments, Human Resource Management, Strategy & General Management
Length: 22 Page(s)
Pub. Year: 2002

In late January 2000, Cable & Wireless plc ("C&W") and Singapore Telecommunications Limited ("SingTel") unveiled a proposed merger of equals between Cable & Wireless HKT ("HKT") and SingTel. Both HKT ...

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Ko Wang
Su Han Chan
Mary Ho
99/67C Seven-eleven Japan: Venturing into e-Tailing

Functional Area: Management of Information Systems, Strategy & General Management
Length: 19 Page(s)
Pub. Year: 2000

Not content with nine million customers per day, Toshifumi Suzuki, the Chairman and Chief Executive Officer of Seven-Eleven Japan Co. Ltd., was looking for ways to attract more customers and more sale...

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Ali Farhoomand
K. K. Tan
99/65C Anthony Ng Architects Limited: Building towards a Paperless Future

Functional Area: Management of Information Systems, Strategy & General Management
Length: 8 Page(s)
Pub. Year: 2000

An award-winning architectural practice would move into its new office, where filing (storage and retrieval) and communication (internal and external) would become digital. Anthony Ng, the managing di...

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Tom Kvan
Andrew Lee
Loretta Ho
99/60C Australia's Investment 2000 Proposition

Functional Area: Economics & Business Policy, Strategy & General Management
Length: 25 Page(s)
Pub. Year: 2001

Shortly after Sydney was declared as the site of the 2000 Summer Olympic Games, a public-private investment promotion partnership initiative, Investment 2000, was introduced to promote Australia as a ...

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Michael J. Enright
Andrew Lee
99/59C The Japanese Facsimile Industry in 1998

Functional Area: Economics & Business Policy, Strategy & General Management
Length: 9 Page(s)
Pub. Year: 2000

Throughout the 1990s, Japanese manufacturers had dominated the global market of fax machines. By 1998, alternative forms of messaging like Internet Fax and PC Fax had been gaining grounds, and global ...

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Michael J. Enright
Andrew Lee
99/57C FedEx Corp: Structural Transformation through e-Business

Functional Area: Economics & Business Policy, Management of Information Systems, Production & Operations Management, Strategy & General Management
Length: 21 Page(s)
Pub. Year: 2000

Set in 2000, the case provides a comprehensive analysis of transportation logistics and FedEx's internal integrated logistics applications. FedEx demonstrates the shift from "physical" to "information...

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Ali Farhoomand
Pauline Ng
99/55C Torrington Wuxi Bearings -From a State-owned Entreprise to a Sino-American Joint Venture

Functional Area: Human Resource Management, Strategy & General Management
Length: 29 Page(s)
Pub. Year: 2000

Torrington Wuxi Bearings (TWB) was a Sino-American joint venture that manufactured ball and roller bearings in China. When Jesse Chen, the new General Manager, arrived, the company had recorded three ...

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Gilbert Wong
Simon So
Eva Kwan
99/53C Dell: Selling Directly, Globally

Functional Area: Economics & Business Policy, Management of Information Systems, Marketing, Strategy & General Management
Length: 28 Page(s)
Pub. Year: 2000

One of the first companies to practice the highly-touted business-to-consumer internet business model, Dell entered the PC market with a force and shook up the industry with its revolutionary, custome...

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Ali Farhoomand
Pauline Ng
Peter Lovelock
99/52C Charles Schwab, Inc.: Creating an International Marketspace

Functional Area: Management of Information Systems, Strategy & General Management
Length: 16 Page(s)
Pub. Year: 1998

In 1996, Charles Schwab, Inc. (Schwab) pioneered online trading and experienced phenomenal growth by creating a whole new market for its products and services. In doing so it significantly altered its...

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Ali Farhoomand
Maria Cascales
Peter Lovelock
99/51C SCMP.COM: Strategic Repositioning of a Newspaper

Functional Area: Human Resource Management, Management of Information Systems, Strategy & General Management
Length: 21 Page(s)
Pub. Year: 2000

The South China Morning Post (SCMP) established PostNet, an electronic publishing division, in 1996 to experiment with the on-line medium. In mid-1999, the Board of Directors of the SCMP observed the ...

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Ali Farhoomand
Eva Kwan
99/46C PricewaterhouseCoopers: Building a Global Network

Functional Area: Management of Information Systems, Strategy & General Management
Length: 18 Page(s)
Pub. Year: 2000

Price Waterhouse and Coopers & Lybrand merged in July 1998, creating one of the world's largest full-service professional organizations. This case provides a study of how two major organizations are p...

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Ali Farhoomand
Marissa McCauley
Minako Fukagata
Peter Lovelock
99/45C Dairy Farm Group - Redesign of Business Systems and Processes

Functional Area: Management of Information Systems, Strategy & General Management
Length: 20 Page(s)
Pub. Year: 1999

The year 1997 marked the beginning of a slump in retail sales for the Dairy Farm Group of Companies (DFG), a major Hong Kong based food retailer with operations in a large number of major cities in As...

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Ali Farhoomand
Eugenia Ng
Probir Banerjee
99/37C Kuehne & Nagel in the Asia-Pacific

Functional Area: Production & Operations Management, Strategy & General Management
Length: 18 Page(s)
Pub. Year: 1999

In the 1990s, freight forwarding had become a rapidly changing and dynamic industry. Globalisation of world markets, advancements in information technologies, changing demand and supply for products a...

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Edmund Thompson
Michael J. Enright
Vanessa Clark
Vincent Mak
99/35C Dairy Farm Group - Electronic Commerce Advantage

Functional Area: Management of Information Systems, Strategy & General Management
Length: 14 Page(s)
Pub. Year: 1999

The Dairy Farm Group of Companies (DFG) was a major food retailer based in Hong Kong with operations in a large number of major cities in Asia Pacific. It started witnessing a fall in its sales volume...

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Ali Farhoomand
Probir Banerjee
99/34C From Consultation to Partnership: The Case of Haeco's Works Consultative Committee (A)

Functional Area: Economics & Business Policy, Human Resource Management, Strategy & General Management
Length: 21 Page(s)
Pub. Year: 1999

The chairman's statement on the 1998 interim report of Hong Kong Aircraft Engineering Co. Ltd. (HAECO) was grim. The squeeze on the airline industry's profits had a rippling effect on the aircraft eng...

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Gilbert Wong
Pauline Ng
99/33C Shangri-La Hotels and Resorts - Achieving Service Leadership

Functional Area: Human Resource Management, Strategy & General Management
Length: 24 Page(s)
Pub. Year: 2000

Shangri-La Hotels and Resorts (SLA) owns and manages the largest deluxe hotel chain in Asia. The hotel chain expanded rapidly in the 1980s. In 1993, the Managing Director recognised that there was a n...

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Gerard Tocquer
Eva Kwan
99/31C Fighting 21st Century Pirates: The Business Software Alliance In Hong Kong

Functional Area: Economics & Business Policy, Management of Information Systems, Strategy & General Management
Length: 21 Page(s)
Pub. Year: 2000

For computer software firms, software piracy represented a large loss of potential revenues. In response to the trade in pirated software, computer software companies banded together into an internati...

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Ali Farhoomand
Katherine Lo
Peter Lovelock
99/29C The China Telecom (Hong Kong) IPO: Money for Nothing?

Functional Area: Finance & Investments, Strategy & General Management
Length: 18 Page(s)
Pub. Year: 1999

When China Telecom (Hong Kong) (CTHK) went public in October 1997 it was Hong Kong's largest ever initial public offer (IPO). Amidst a turbulent economic environment, CTHK's listing was oversubscribed...

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Ali Farhoomand
Peter Lovelock
98/21C ACTonline: ACTDirect's Electronic Banking System

Functional Area: Management of Information Systems, Marketing, Strategy & General Management
Length: 13 Page(s)
Pub. Year: 1999

In the 1980s, Australian Capital Territory Banking Corporation Limited (later known as "ACTDirect") identified the need to continually develop information systems that would enhance the provision and ...

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Ali Farhoomand
Vanessa Clark
98/20C Computer Reservation Systems : An Industry of Its Own

Functional Area: Management of Information Systems, Strategy & General Management
Length: 17 Page(s)
Pub. Year: 2000

Computer Reservation Systems (CRS) vendors have enjoyed an indispensable role in the travel industry--75 to 80% of all airline bookings are made by travel agents using CRSs. But by mid-1998, their sol...

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Ali Farhoomand
Andrew Lee
98/13C Merger between Forever Holdings and Dah Tak Ltd

Functional Area: Human Resource Management, Strategy & General Management
Length: 11 Page(s)
Pub. Year: 2000

The Peoples' Republic of China was considered to be a potential market for foreign investment following major economic reforms initiated in 1977. By 1991, however, trade restrictions meant it was stil...

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W. K. Leung
Kim Yim
98/11C Crisis Communication: The Asian Bird Flu

Functional Area: Economics & Business Policy, Human Resource Management, Strategy & General Management
Length: 20 Page(s)
Pub. Year: 1999

The Bird Flu virus (H5N1) was first detected in the New Territories of Hong Kong in early 1997. This strain of virus had been previously known to infect only birds but had now crossed the species barr...

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Gilbert Wong
Nina Hansen
Vanessa Clark
98/08C New Technologies, New Markets: The Launch of Hongkong Telecom Video-on-Demand

Functional Area: Marketing, Strategy & General Management
Length: 19 Page(s)
Pub. Year: 1999

In March 1998, Hongkong Telecom's Interactive Multimedia Services (IMS) unit launched the world¡¦s first commercial Video-on-Demand (VOD) system. In taking the new technology to market, how was IMS to ...

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Peter Lovelock