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85 cases found.
 
Ref No. Title Author(s)
06/279RN The Changing Face of the Indian Television Industry: 2006

Functional Area: Marketing, Production & Operations Management
Length: 44 Page(s)
Pub. Year: 2006

Television in India has been around for just over four decades. For the first 17 years, transmission was restricted to black and white, and sale figures of television sets were minimal. The liberalisa...

Related Product(s): Research Note

Jim Laurie
Kavita Sethi
05/250RN China Cosmetics Industry 2005

Functional Area: Economics & Business Policy, Marketing, Strategy & General Management
Length: 21 Page(s)
Pub. Year: 2005

With a population of 1.3 billion people and a booming economy, China's cosmetic industry is one of the most promising worldwide. This emerging market is especially attractive for foreign investors dea...

Related Product(s): Research Note

Zhigang Tao
Li Dongya
05/246RN Healthcare Destinations in Asia

Functional Area: Marketing
Length: 13 Page(s)
Pub. Year: 2005

Healthcare tourism is emerging as a growing source of revenue in tourist destinations in Asia. The target markets are customers from developed countries with over-crowded and expensive medical service...

Related Product(s): Research Note

Bennett Yim
Phoebe Ho
05/225RN China's Home Appliances Industry 2004

Functional Area: Economics & Business Policy, Marketing, Strategy & General Management
Length: 26 Page(s)
Pub. Year: 2005

This industry note describes the landscape of China's home appliances industry and its competitive environment in 2004. It depicts the industry characteristics and new developments in various aspects,...

Related Product(s): Research Note

Ali Farhoomand
Zhigang Tao
Leyu Yang, Thomas
05/222RN China Beer Industry 2004

Functional Area: Economics & Business Policy, Marketing, Strategy & General Management
Length: 18 Page(s)
Pub. Year: 2005

This industry note describes the landscape of China's beer industry and its competitive environment in 2004. It depicts the industry characteristics (i.e. demand, products, sales channels, segmented m...

Related Product(s): Research Note

Zhigang Tao
Li Dongya
16/577C ZUJI: Finding a Winning Strategy

Functional Area: Marketing, Strategy & General Management
Length: 15 Page(s)
Pub. Year: 2016

It was October 2015, Charlie Wong, CEO of Zuji Hong Kong told the media at the launch of Zuji¡¦s new brand campaign ¡§Search, Discover and Share¡¨ that he would like to see Zuji ¡§become the Google for tr...

Related Product(s): N/A

Kevin Zhou
Josephine Lau
16/573C 15FEN: Finding The Blue Ocean in China¡¦s Fresh Food

Functional Area: Marketing, Strategy & General Management
Length: 17 Page(s)
Pub. Year: 2016

15fen was the name Henry He gave his first business venture ¡V a neighborhood store in Guangdong province, China, which promised home delivery of a grocer order within 15 minutes. His inaugural slogan...

Related Product(s): N/A

Kevin Zhou
Josephine Lau
15/558C Hilmann Reinier: Coke¡¦s Coffee Challenge in China

Functional Area: Marketing, Strategy & General Management
Length: 22 Page(s)
Pub. Year: 2015

Jim Coke had been a jack of all trades since his student days. A big dreamer, Coke knew that he was on the cusp of something big. A Hong Kong resident since 2010, he wanted to dominate the coffe...

Related Product(s): N/A

Mary Han
Helena Hu
14/550C McDonald¡¦s China: The Expired Meat Scandal

Functional Area: Marketing, Production & Operations Management, Strategy & General Management
Length: 16 Page(s)
Pub. Year: 2015

In July 2014, a Shanghai television station revealed that Shanghai Husi, a Chinese subsidiary of a reputable US-owned food supplier, was producing substandard meat products. McDonald¡¦s was one of its ...

Related Product(s): N/A

Zhigang Tao
Claudia H L Woo
13/531C Ina Food Industry (2): Marketing Strategies in a Deflationary Environment

Functional Area: Marketing
Length: 13 Page(s)
Pub. Year: 2013

Ina Food Industry Co. Ltd. (¡§Ina Food¡¨) is situated in the city of Ina, Nagano Prefecture, and surrounded by the soaring mountains of the Japanese Alps. Hiroshi Tsukakoshi, Ina Food¡¦s 75-year-old chai...

Related Product(s): N/A

Mitsuru Misawa
13/529C Insight Robotics Limited: A Start-up with a Happy Problem

Functional Area: Marketing, Strategy & General Management
Length: 18 Page(s)
Pub. Year: 2013

Insight Robotics Limited (¡§IRL¡¨) is a start-up in Hong Kong. It was formed by two young engineers and an experienced but young entrepreneur in 2009, specializing in research and development (R&D) of n...

Related Product(s): N/A

Ali Farhoomand
W. H. Lo
12/510C Haier in India: Building Presence in a Mass Market Beyond China

Functional Area: Marketing, Production & Operations Management, Strategy & General Management
Length: 19 Page(s)
Pub. Year: 2012

For Chinese corporation Haier Inc, the biggest seller of major appliances in the world, entering India as an emerging-market multinational is like having a double-edged sword. Its global presence give...

Related Product(s): N/A

Nikhil Celly
Penny Lau
11/498C Herborist: A Chinese Personal Care Brand Goes Abroad

Functional Area: Marketing, Strategy & General Management
Length: 24 Page(s)
Pub. Year: 2011

Herborist, a high-end Chinese personal care brand, had been steadily expanding its share in global markets since 2008. The brand distinguished itself by integrating traditional Chinese medicine with m...

Related Product(s): N/A

Kevin Zhou
Grace Loo
09/461C Dragonfly Therapeutic Retreats: Crafting a Winning Proposition

Functional Area: Marketing, Strategy & General Management
Length: 10 Page(s)
Pub. Year: 2010

Georgie Yam arrived in Shanghai in the heat of summer in 2001. He was there on a mission: to develop the market and establish a distribution network for a German hair-care products manufacturer. Soon ...

Related Product(s): N/A

Gilbert Wong
Saimond Ip
Josephine Lau
12/454C Tokyo Disneyland (3): New Pricing Policy Needed for Sluggish Demand

Functional Area: Finance & Investments, Marketing, Strategy & General Management
Length: 17 Page(s)
Pub. Year: 2012

On 9 May 2005, Oriental Land Co, Ltd ("OL") announced changes in the company's top management. They were feeling the heat not only from the humid weather in Tokyo in the rainy season but also as a res...

Related Product(s): N/A

Mitsuru Misawa
09/442C Dragonfly Therapeutic Retreat: Creating an Affordable Indulgence

Functional Area: Marketing, Production & Operations Management, Strategy & General Management
Length: 16 Page(s)
Pub. Year: 2009

Georgie Yam went to Shanghai in 2001 as consultant for a German hair-care product line. Being a massage enthusiast, he quickly spotted a gap in the city's spa market for a value-for-money relaxation p...

Related Product(s): N/A

Gilbert Wong
Po Chung
Josephine Lau
09/439C Sanlu's Melamine-Tainted Milk Crisis in China

Functional Area: Marketing, Production & Operations Management, Social Enterprises & Ethics, Strategy & General Management
Length: 24 Page(s)
Pub. Year: 2009

On 12 September 2008, Sanlu Group, the biggest producer of milk powder in China, rocked the country when it admitted that its infant formula had been contaminated with the toxic chemical melamine. Chi...

Related Product(s): N/A

Jiangyong Lu
Zhigang Tao
Claudia H L Woo
09/436C Green Rubber: The Revolution of the Rubber Recycling Business

Functional Area: Marketing, Social Enterprises & Ethics, Strategy & General Management
Length: 16 Page(s)
Pub. Year: 2009

Dedicated to offering high-tech solutions for environmental and social problems, a privately-owned Malaysian conglomerate, Petra Group, aimed to innovate the recycling of rubber waste. Since the 1990s...

Related Product(s): N/A

Maria Francesch-Huidobro
Claudia H L Woo
09/435C AirAsia: Flying Low-Cost with High Hopes

Functional Area: Marketing, Strategy & General Management
Length: 20 Page(s)
Pub. Year: 2009

Synopsis Private entrepreneur, Tony Fernandez took over the debt ridden AirAsia airlines from the Malaysian government in December 2001, months after the terrorist attacks of 9/11. One month later, he...

Related Product(s): N/A

Stephen Ko
Claudia H L Woo
09/434C WM Wrigley JR.Company: Innovation in China¡¦s Confectionery Market

Functional Area: Marketing, Strategy & General Management
Length: 17 Page(s)
Pub. Year: 2009

In October 2008, WM Wrigley Jr. Company ("Wrigley"), the world's largest gum-maker, completed a US$23 billion friendly takeover by Mars, a US-based, family-owned company and a global leader in confect...

Related Product(s): N/A

Ali Farhoomand
Candise Pong-wa Wai
09/426C Nike and Liu Xiang: Crisis Management in Celebrity Endorsement

Functional Area: Marketing
Length: 21 Page(s)
Pub. Year: 2009

On 18 August 2008, Liu Xiang, China's biggest celebrity sports icon, withdrew from the 110-metre hurdles event at the 2008 Beijing Summer Olympic Games due to an Achilles injury. Liu was China's first...

Related Product(s): N/A

Kineta Hung
Isabella Chan
Penelope Chan
09/425C Carrefour China and the Olympic Torch Relay: Managing Corporate Crisis amid Evolving Expectations of Multinational Firms

Functional Area: Marketing, Social Enterprises & Ethics, Strategy & General Management
Length: 20 Page(s)
Pub. Year: 2009

Prior to the 2008 Summer Olympics in Beijing, Chinese people were outraged by repeated interruptions of the Olympic torch relay in Paris on 7 April 2008. Soon after the incident, LVMH Group, a shareho...

Related Product(s): N/A

Kineta Hung
Candise Pong-wa Wai
09/417C Outdoor Digital Media in China: Tulip Mega Media in the Run-Up to the Beijing Olympics

Functional Area: Marketing, Strategy & General Management
Length: 15 Page(s)
Pub. Year: 2009

In the run-up to the Beijing Olympics, China's US$5.714 billion outdoor advertising market, like the city itself, underwent a major overhaul. With the advancement of communication technologies, China'...

Related Product(s): N/A

Qiu Cheng
Josephine Lau
08/409C McDonald¡¦s: Is China Lovin¡¦ it?

Functional Area: Marketing, Strategy & General Management
Length: 14 Page(s)
Pub. Year: 2008

McDonald¡¦s, the world-famous American fast food franchisor, entered mainland China in 1990, when Chinese franchise law did not even exist. In this once-closed country whose market only opened up to fo...

Related Product(s): N/A

Stephen Ko
Claudia H L Woo
08/406C SONY ERICSSON: Marketing the Next Music Phone

Functional Area: Marketing
Length: 13 Page(s)
Pub. Year: 2008

Coming off its global success of marketing mobile handsets which featured embedded digital cameras, Sony Ericsson planned to launch a new series of handsets which featured digital music playback capab...

Related Product(s): N/A

Qiu Cheng
Zane Moi
08/400C FAW Group Corporation: Launching the First Chinese-Made Car in Hong Kong

Functional Area: Marketing, Strategy & General Management
Length: 9 Page(s)
Pub. Year: 2008

In 1953, shortly after the People's Republic of China was formed, FAW Group Corporation ("FAW") was founded with the goal of creating a modern automotive industry for China. "The pioneer of China's au...

Related Product(s): N/A

Simon Lam
Isabella Chan
08/394C Oasis Hong Kong Airlines: The First Long-Haul, Low-Cost Carrier in Asia

Functional Area: Marketing, Strategy & General Management
Length: 23 Page(s)
Pub. Year: 2008

Founded by Priscilla and Raymond Lee and headed by chief executive officer Stephen Miller, Oasis Hong Kong Airlines was perhaps the world's first long-haul, low-cost carrier. The airline received appr...

Related Product(s): N/A

Venkat Subramanian
Andrew Lee
Gary Chan
08/390C Mattel Toys ¡V Made in China (C)

Functional Area: Marketing, Production & Operations Management, Strategy & General Management
Length: 3 Page(s)
Pub. Year: 2008

This three-part case study relates to the 2007 product recalls of toys manufactured in China for Mattel Inc., the world's biggest toy maker. Part (A) focuses on the recall of toys on 1 August, coated ...

Related Product(s): N/A

Graham Jackson
Yu Xiubao
08/389C Mattel Toys ¡V Made in China (B)

Functional Area: Marketing, Production & Operations Management, Strategy & General Management
Length: 3 Page(s)
Pub. Year: 2008

This three-part case study relates to the 2007 product recalls of toys manufactured in China for Mattel Inc., the world's biggest toy maker. Part (A) focuses on the recall of toys on 1 August, coated ...

Related Product(s): N/A

Graham Jackson
Yu Xiubao
08/388C Mattel Toys ¡V Made in China (A)

Functional Area: Marketing, Production & Operations Management, Strategy & General Management
Length: 13 Page(s)
Pub. Year: 2008

This three-part case study relates to the 2007 product recalls of toys manufactured in China for Mattel Inc., the world's biggest toy maker. Part (A) focuses on the recall of toys on 1 August, coated ...

Related Product(s): N/A

Graham Jackson
Yu Xiubao
08/381C PORTS: China¡¦s Walk on the Global Luxury Fashion Boulevard

Functional Area: Marketing, Strategy & General Management
Length: 22 Page(s)
Pub. Year: 2008

As a luxury fashion goods producer and marketer, what made PORTS different from other high-end European and American labels was its distinctive background as a China-based company with a Canadian hist...

Related Product(s): N/A

Hung-gay Fung
Jiangyong Lu
Gerald Yong Gao
Claudia H L Woo
08/374C The Era of Corporate Citizenship: Perodua's Advertising with a Social Dimension

Functional Area: Marketing, Social Enterprises & Ethics
Length: 23 Page(s)
Pub. Year: 2008

As a home-grown compact car maker in Malaysia, Perodua has integrated social messages into its corporate advertisements since 1999, seeking to enlighten the local audience about various social issues ...

Related Product(s): N/A

Ken Peattie
Claudia H L Woo
08/373C Wang's Fortune Tea from China: Competing for a New Arena of the Beverage Market (B)

Functional Area: Marketing, Strategy & General Management
Length: 17 Page(s)
Pub. Year: 2008

This case examines China's top selling herbal tea brand, Wang's Fortune Tea (marketed as Wanglaoji in mainland China), and explores the international functional soft drinks market and factors influenc...

Related Product(s): N/A

Hung-gay Fung
Jiangyong Lu
Gerald Yong Gao
Linda Suen
08/372C Wang's Fortune Tea from China: Competing for a New Arena of the Beverage Market (A)

Functional Area: Marketing, Strategy & General Management
Length: 28 Page(s)
Pub. Year: 2008

Wang's Fortune Tea, marketed as Wanglaoji in mainland China and considered to be the founder of Chinese herbal tea, grew from a strong regional brand in China with limited national market penetration ...

Related Product(s): N/A

Hung-gay Fung
Jiangyong Lu
Gerald Yong Gao
Linda Suen
08/371C Goldlion: Winning over Hong Kong¡¦s Hip Generation

Functional Area: Marketing
Length: 17 Page(s)
Pub. Year: 2008

In 2007, Goldlion, one of Hong Kong¡¦s oldest menswear brands, opens the first Goldlion Accessories store in the city as part of its plan to rejuvenate its brand image. The company aims to promote Gold...

Related Product(s): N/A

Kevin Zhou
Isabella Chan
08/369C Huella Online Travel: Gaining Market Insight into Hong Kong Consumers

Functional Area: Marketing
Length: 24 Page(s)
Pub. Year: 2008

In April 2007, Huella Online Travel Ltd, a Malaysian-based online travel portal targeting Asia, including Greater China, announced its results for the financial year 2006. Its market share for Hong Ko...

Related Product(s): N/A

Kevin Zhou
Isabella Chan
07/361C SK-II: Damage Control in China

Functional Area: Marketing, Strategy & General Management
Length: 21 Page(s)
Pub. Year: 2008

In 2006, SK-II, a skin care brand, was close to becoming a billion-dollar brand for Proctor and Gamble ("P&G") and China was seen as a key source of future growth and is soon to be the largest market ...

Related Product(s): N/A

Kineta Hung
Richard Farmer
07/348C Dell: Selling Directly, Globally (2007)

Functional Area: Marketing, Strategy & General Management
Length: 25 Page(s)
Pub. Year: 2007

On 31 January 2007, Dell Inc. announced the return of Michael Dell, its founder, to the position of CEO, replacing Kevin Rollins in providing day-to-day leadership to the troubled PC maker. The radica...

Related Product(s): N/A

Ali Farhoomand
Iris Wang
Pauline Ng
07/345C The AIA-JF Green Fund: Differentiation in the Funds Market

Functional Area: Finance & Investments, Marketing
Length: 34 Page(s)
Pub. Year: 2007

The Mandatory Provident Fund ("MPF") was established in December 2000 in Hong Kong to provide a formal, government-supervised retirement protection vehicle for the local population. As a major MPF ser...

Related Product(s): N/A

Ricky Chan
Amy Tang
07/332C Shanghai Tang: The First Global Chinese Luxury Brand?

Functional Area: Marketing
Length: 12 Page(s)
Pub. Year: 2006

When he created Shanghai Tang in 1994, Hong Kong businessman David Tang intended to launch China's first bona-fide luxury brand. In the first few years, Tang's flamboyant, cross-cultural style and tie...

Related Product(s): N/A

Bennett Yim
Monica Park
07/326C EDB and Friends: Reviving a Mature Brand through Interactive Online Marketing

Functional Area: Marketing
Length: 12 Page(s)
Pub. Year: 2006

In Hong Kong in 2001, a leading eye drop brand's position was threatened. Although it was a top selling brand (from here on referred to as EDB), overall eye drop usage was declining and the entire cat...

Related Product(s): N/A

Kineta Hung
Monica Park
07/321C Ocean Park: In the Face of Competition from Hong Kong Disneyland

Functional Area: Marketing
Length: 23 Page(s)
Pub. Year: 2007

In April 2006, Ocean Park, Hong Kong's only home-grown theme park, launched a syndicated loan to raise HK$4.1 billion for a master plan to revamp the Park. The master plan represented the Park's strat...

Related Product(s): N/A

Bennett Yim
Grace Loo
07/320C Hong Kong Disneyland: Where is the Magic?

Functional Area: Marketing
Length: 23 Page(s)
Pub. Year: 2007

Hong Kong Disneyland was the Walt Disney Company's third international theme park outside America, after Tokyo and Paris. From conception to opening, the government joint venture was subjected to the ...

Related Product(s): N/A

Bennett Yim

Josephine Lau
07/314C Hyundai and Kia: Automobile Branding in China

Functional Area: Marketing
Length: 38 Page(s)
Pub. Year: 2007

Beijing Hyundai Motor Corporation and Dongfeng Yueda Kia Motors were both troubled by the problematic sales trend of their locally branded cars. At the same time, a Brand Power Research Study conducte...

Related Product(s): N/A

Yong June Kim
Amy Tang
06/313C GOME Electrical Appliances Holding Limited: The "Tuangou" Challenge

Functional Area: Marketing
Length: 13 Page(s)
Pub. Year: 2006

GOME, founded by Wong Kwongyu, had grown from merely a 100-square-metre store in Beijing in 1987 to being the industry leader in electrical and home appliances retail in China with 259 traditional sto...

Related Product(s): N/A

Benjamin Yen
Andrew Lee
06/310C Promoting Healthcare Tourism in India

Functional Area: Marketing, Strategy & General Management
Length: 28 Page(s)
Pub. Year: 2007

A joint study by the Confederation of Indian Industries and McKinsey forecasted the potential of healthcare tourism to amount to US$2.2 billion by 2010. The Indian Government's growing awareness of th...

Related Product(s): N/A

Bennett Yim
Amy Tang
06/305C Ina Food Industry: A New Management Philosophy for Japanese Businesses

Functional Area: Economics & Business Policy, Human Resource Management, Marketing, Production & Operations Management, Social Enterprises & Ethics, Strategy & General Management
Length: 14 Page(s)
Pub. Year: 2006

Ina Food Industry Co. Ltd was situated in Ina, Nagano Prefecture, and surrounded by the soaring mountains of Japan's Alps. Amidst this idyllic setting, Mr. Hiroshi Tsukakoshi, Ina Food's 68-year-old c...

Related Product(s): N/A

Mitsuru Misawa
06/282C L'Oreal: Expansion in China

Functional Area: Marketing, Strategy & General Management
Length: 16 Page(s)
Pub. Year: 2006

The world's leading cosmetics companies are competing with¡Xand buying¡Xlocal cosmetics firms for a share of China's vanity cash. French cosmetics giant L'Oreal is grabbing a major share of the Chinese ...

Related Product(s): N/A

Zhigang Tao
Li Dongya
06/277C Jewellworld.com: A Jewellery Industry B2B Portal

Functional Area: Marketing, Strategy & General Management
Length: 9 Page(s)
Pub. Year: 2006

Jewellworld.com was established in April 2000 to take advantage of the business opportunity presented by the Internet. Participating in Jewellworld.com's B2B platform was like participating in a virtu...

Related Product(s): N/A

Bennett Yim
Andrew Lee
05/273C Creative Advertising: Sunday Communications Limited

Functional Area: Marketing
Length: 11 Page(s)
Pub. Year: 2005

Mobile network operator Sunday Communications Limited (¡§Sunday¡¨) burst onto the scene in 1997 with an innovative approach to branding and promotion. Its series of ¡§feels like Sunday¡¨ television commer...

Related Product(s): N/A

Kineta Hung
Monica Park
05/251C Whirlpool's Roadmap in China: 2004 (MNC)

Functional Area: Marketing, Strategy & General Management
Length: 19 Page(s)
Pub. Year: 2005

Detailing Whirlpool's initial years in China, the case illustrates the problems that a global industry leader can face while entering a new, developing market like China. While it is relatively easy t...

Related Product(s): N/A

Pan Yigang
Kavita Sethi
Leyu Yang, Thomas
05/249C Anheuser-Busch Versus SABMiller: Bidding War in China¡¦s Beer Industry

Functional Area: Economics & Business Policy, Marketing, Strategy & General Management
Length: 17 Page(s)
Pub. Year: 2005

An unprecedented bidding war for the Chinese 4th-largest beer maker, Haerbin Brewery, broke out between the world top two breweries, Anherser-Busch and SABMiller. The case reflects the different strat...

Related Product(s): N/A

Zhigang Tao
Li Dongya
05/219C Louis Vuitton Moet Hennessy: Expanding Brand Dominance in Asia (MNC)

Functional Area: Marketing, Strategy & General Management
Length: 21 Page(s)
Pub. Year: 2005

This case explores the predicament Louis Vuitton Moët Hennessy (LVMH) faced with respect to brand management when expanding its operations in China. In 2004, Asia accounted for about 40% of the sales ...

Related Product(s): N/A

Pan Yigang
Marissa McCauley
05/212C Lenovo: Countering the Dell Challenge

Functional Area: Marketing, Strategy & General Management
Length: 19 Page(s)
Pub. Year: 2005

Since its inception in 1984, Lenovo Group Limited had grown from a company engaged primarily in the distribution of imported computers to being the largest IT Corporation in the People's Republic of C...

Related Product(s): N/A

Pan Yigang
Kavita Sethi
05/211C Shanshan Enterprise--Reform Pioneer of China's Garment Industry

Functional Area: Marketing, Strategy & General Management
Length: 22 Page(s)
Pub. Year: 2005

Since 1989, as the first enterprise to launch TV commercials for garment in Mainland China, Shanshan had caught the public's attention and had since stayed under the spotlight. Such kind of attention ...

Related Product(s): N/A

Pan Yigang
Zhou Zemin
03/187C Old Company, Modern Marketing Strategy: Lessons from Lee Kum Kee

Functional Area: Marketing, Strategy & General Management
Length: 7 Page(s)
Pub. Year: 2003

Lee Kum Kee, one of Hong Kong's best known brands, was founded by Lee Kam Sheung in 1888 as a small oyster-sauce manufacturer in Guangdong Province, China. By early 2003, Lee Kum Kee distributed over ...

Related Product(s): N/A

Bennett Yim
Vincent Mak
03/185C Nin Jiom: Selling Traditional Chinese Medicine in Modern Hong Kong

Functional Area: Economics & Business Policy, Marketing
Length: 10 Page(s)
Pub. Year: 2003

The Hong Kong brand Nin Jiom was popularly known in the territory by its flagship product "Pei Pa Koa Cough Syrup". It was through the profitable mass-selling of such an over-the-counter traditional C...

Related Product(s): N/A

Bennett Yim
Vincent Mak
03/183C OneCard: Building a Savings and Benefits Platform

Functional Area: Marketing, Strategy & General Management
Length: 11 Page(s)
Pub. Year: 2004

The OneCard case gives an account of how an entrepreneur was able to seize an opportunity to start a new business and to manage a low-cost, but effective sales operation. Khalid Gibran exhibited the h...

Related Product(s): N/A

Thomas M. Hout
Amir Hoosain
03/179C Leccotech: The "Whole Product" Concept in Export Marketing

Functional Area: Economics & Business Policy, Management of Information Systems, Marketing, Strategy & General Management
Length: 8 Page(s)
Pub. Year: 2003

LECCO Technology Ltd. (LECCOTECH), a Hong Kong-based SME company, developed a unique technology that could potentially revolutionise the management and efficiency of corporate databases in all industr...

Related Product(s): N/A

Ali Farhoomand
Pauline Ng
03/178C Towngas: Achieving Competitive Advantage through Customer Relationship Management

Functional Area: Marketing
Length: 13 Page(s)
Pub. Year: 2003

Towngas, one of the oldest energy suppliers in Hong Kong, invested millions of dollars in a customer relationship management initiative which resulted in not only higher customer satisfaction but new ...

Related Product(s): N/A

Benjamin Yen
Monica Wong
03/176C Moiselle: Pret-a-porter Hong Kong Style

Functional Area: Marketing
Length: 18 Page(s)
Pub. Year: 2003

This case explores the comprehensive marketing strategies behind the building of the brand "Moiselle". A detailed comparison with 10 other local Hong Kong fashion brand names is included in the case t...

Related Product(s): N/A

Bennett Yim
Monica Wong
03/173C Banyan Tree Hotels & Resorts: Gauging Investors' Views on Corporate Social Responsibility

Functional Area: Finance & Investments, Human Resource Management, Marketing
Length: 15 Page(s)
Pub. Year: 2003

In January 2003 Mr. Ho Kwok Ping, the co-founder and Chairman of Singapore-based Banyan Tree Hotels & Resorts, debated whether or not to take his privately held company public. The company developed a...

Related Product(s): N/A

Eliza Tse
Kay Ross
Pauline Ng
03/172C TradeCard: Expanding into China

Functional Area: Management of Information Systems, Marketing
Length: 14 Page(s)
Pub. Year: 2003

The case features TradeCard Inc., a New York-based financial supply chain service provider, and its plan to expand into the China market. The case discusses how a structured B2B online payment system ...

Related Product(s): N/A

Ali Farhoomand
Marissa McCauley
03/171C Go2xpert Limited: Finding the Right China Strategy

Functional Area: Economics & Business Policy, Marketing, Strategy & General Management
Length: 5 Page(s)
Pub. Year: 2003

In January 2000 when the internet boom swept through Hong Kong, Nelson Siu and a few friends started a recruitment website called Go2xpert. After the internet bubble burst, Siu and his colleagues were...

Related Product(s): N/A

Simon Lam
Vincent Mak
03/169C Fenix: Diversified Niche Marketing in the Lifestyle Business

Functional Area: Marketing, Strategy & General Management
Length: 8 Page(s)
Pub. Year: 2003

Fenix Group's business spans from mass market garments to high-end Italian apparel. The diversity of their business stems from management's multi-niche marketing strategy. Readers of this case will be...

Related Product(s): N/A

Bennett Yim
Monica Wong
03/156C Rediscovering Market Niches in a Traditional Industry

Functional Area: Marketing, Strategy & General Management
Length: 10 Page(s)
Pub. Year: 2003

For centuries Jingdezhen (the "Porcelain Metropolis" of China) produced and exported the finest porcelain treasures in the world. By the late 20th century, however, the city was in danger of losing it...

Related Product(s): N/A

David Tse
Mary Ho
02/151C Henleys' Distribution Channels for Domestic Appliances in China¡¦s Transitioning Economy

Functional Area: Human Resource Management, Marketing
Length: 16 Page(s)
Pub. Year: 2002

Henleys, one of the largest electronics companies in the world, started to import domestic appliances and personal care (DAP) products into the Chinese market in 1990. Soon after, Henleys established ...

Related Product(s): N/A

Don Lee
02/138C Business Innovation: The MTR's eInstant Bonus Project

Functional Area: Management of Information Systems, Marketing
Length: 10 Page(s)
Pub. Year: 2002

The "eInstant Bonus" was an interactive advertising concept designed internally by the Mass Transit Railway (MTR) Corporation Limited in Hong Kong. Under this scheme, special discount offers from merc...

Related Product(s): N/A

Ali Farhoomand
Phoebe Ho
01/123C 'Asia's World City': Hong Kong's New Identity

Functional Area: Marketing
Length: 12 Page(s)
Pub. Year: 2003

This case discusses how Hong Kong is positioning itself as the gateway to China and as Asia's world city. The Hong Kong SAR Government's (HKSARG) programme is called Brand Hong Kong (BrandHK) and uses...

Related Product(s): N/A

Julie Yu
Marissa McCauley
Shamza Khan
01/116C Hang Seng Bank's e-Banking: Leveraging an Established Brand for New Relationships

Functional Area: Management of Information Systems, Marketing
Length: 15 Page(s)
Pub. Year: 2001

Hang Seng Bank is the second largest locally-incorporated bank and the fifth largest public company in Hong Kong. Due to growing consumer demand, peer pressure and pressure to improve profits, Hang Se...

Related Product(s): N/A

Julie Yu
Marissa McCauley
Shamza Khan
01/115C Coach U: Building a Soft Skill On-line Business in Asia

Functional Area: Management of Information Systems, Marketing
Length: 16 Page(s)
Pub. Year: 2002

Coach U is a virtual training firm offering "coaching" to individuals, teams and corporations through teleclasses conducted via conference calls. Coaching is a relatively new management style that emp...

Related Product(s): N/A

Julie Yu
Marissa McCauley
Shamza Khan
01/114C Grey Worldwide: Strategic Repositioning through CRM

Functional Area: Management of Information Systems, Marketing, Strategy & General Management
Length: 18 Page(s)
Pub. Year: 2001

This case discusses how Grey Worldwide Hong Kong and China (Grey WW-HK/China) is repositioning itself through defined e-marketing and CRM strategies for the Asian market. It examines how integral its ...

Related Product(s): VCD

Ali Farhoomand
Julie Yu
Marissa McCauley
Shamza Khan
CSVS/108C Banyan Tree: Sustainability of a Brand During Rapid Global Expansion

Functional Area: Marketing, Strategy & General Management
Length: 39 Page(s)
Pub. Year: 2008

Following a successful IPO in June 2006, Banyan Tree Holdings Limited planned to use parts of the proceeds to finance an ambitious expansion plan. At the core of this business development plan was an ...

Related Product(s): DVD

Ali Farhoomand
Cathy Enz
Pauline Ng
CSVS/107C Seiko Watch Corporation: Moving Upmarket

Functional Area: Marketing, Strategy & General Management
Length: 31 Page(s)
Pub. Year: 2007

Founded in 1881, Seiko gained prominence for introducing the world's first quartz watch in 1969 and is often associated with the "quartz revolution" of the 1970s that threatened to destroy the Swiss w...

Related Product(s): DVD

Ali Farhoomand
Thomas M. Hout
Amir Hoosain
Mary Ho
01/107C Extending an Electronic Trade Network to Sustain Competitive Advantage

Functional Area: Economics & Business Policy, Management of Information Systems, Marketing, Strategy & General Management
Length: 8 Page(s)
Pub. Year: 2001

Discusses Tradelink's strategy for extending its electronic trade network to neighboring countries. Focuses on building alliance strategy, identifying the value added that can be generated through int...

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Ali Farhoomand
Michelle Ng
Pauline Ng
CSVS/103C Shui On: Branding Properties for Sustainable Growth in China

Functional Area: Marketing, Strategy & General Management
Length: 23 Page(s)
Pub. Year: 2006

Shui On Group, a Hong Kong based real estate company with extensive investments in China, leveraged its established relationship with the Shanghai government to obtain the rights to participate in a v...

Related Product(s): DVD

Frederik Pretorius
Emily Ho
00/99C iTV: Marketing Interactive Services

Functional Area: Management of Information Systems, Marketing
Length: 23 Page(s)
Pub. Year: 2000

The former Cable & Wireless Hongkong Telecom (HKT) lanuched the world's first commercial interactive television (iTV) service with a fanfare in March 1998. Nevertheless, its performance in the first t...

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Ali Farhoomand
Eva Chang
00/89C Sunday Communications Ltd: A Marketing Strategy for the Wireless Future

Functional Area: Marketing
Length: 24 Page(s)
Pub. Year: 2001

SUNDAY Communications was one of six mobile phone service providers facing fierce competition in a small market of 6.7 million population in Hong Kong. The Company had pursued an aggressive marketing ...

Related Product(s): N/A

Velma Lee
Elsie Choi
Michelle Ng
Pauline Ng
99/53C Dell: Selling Directly, Globally

Functional Area: Economics & Business Policy, Management of Information Systems, Marketing, Strategy & General Management
Length: 28 Page(s)
Pub. Year: 2000

One of the first companies to practice the highly-touted business-to-consumer internet business model, Dell entered the PC market with a force and shook up the industry with its revolutionary, custome...

Related Product(s): N/A

Ali Farhoomand
Pauline Ng
Peter Lovelock
99/43C MD Motors

Functional Area: Human Resource Management, Marketing
Length: 14 Page(s)
Pub. Year: 1999

In late July 1998, Mr. Holger Gossmann, Managing Director of MD Motors, was both surprised and concerned. He had just learned that although Volkswagen AG had recently bought Rolls-Royce Motor Cars Lim...

Related Product(s): N/A

Julie Yu
Maria Cascales
99/25C Cathay Pacific Airways: Service Straight from the Heart

Functional Area: Human Resource Management, Marketing
Length: 25 Page(s)
Pub. Year: 1999

In 1993, the cabin crew of Cathay Pacific Airways, Hong Kong's flag carrier, went on a large-scale strike, which damaged crew morale. Peter Buecking was appointed General Manager, Inflight Services in...

Related Product(s): N/A

Gerard Tocquer
Eva Kwan
99/24C Smartex: An Electronic Cash System

Functional Area: Marketing
Length: 20 Page(s)
Pub. Year: 1999

Mercantile Bank of Australia, together with six other Australian banks, acquired a licence to issue Smartex, a smart card-based electronic cash system, in Australia. Australia had been a popular count...

Related Product(s): N/A

Ali Farhoomand
Gerard Tocquer
Eva Kwan
98/21C ACTonline: ACTDirect's Electronic Banking System

Functional Area: Management of Information Systems, Marketing, Strategy & General Management
Length: 13 Page(s)
Pub. Year: 1999

In the 1980s, Australian Capital Territory Banking Corporation Limited (later known as "ACTDirect") identified the need to continually develop information systems that would enhance the provision and ...

Related Product(s): N/A

Ali Farhoomand
Vanessa Clark
98/08C New Technologies, New Markets: The Launch of Hongkong Telecom Video-on-Demand

Functional Area: Marketing, Strategy & General Management
Length: 19 Page(s)
Pub. Year: 1999

In March 1998, Hongkong Telecom's Interactive Multimedia Services (IMS) unit launched the world¡¦s first commercial Video-on-Demand (VOD) system. In taking the new technology to market, how was IMS to ...

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Peter Lovelock
98/05C Toyplace Production (HK) Ltd.

Functional Area: Marketing
Length: 14 Page(s)
Pub. Year: 1999

Toyplace Production (HK) Ltd was producing toys on an "Original Equipment Manufacturing" basis, while other toys manufacturers were creating their own brand names, a trend which was changing the struc...

Related Product(s): N/A

James Newton
K. K. Law
Kim Yim