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Growth Management
 
2 cases found.
 
Ref No. Title Author(s)
17/594C Apple: How To Grow On Chinese Soil

Functional Area: Business Model, Growth Management, Innovation
Length: 32 Page(s)
Pub. Year: 2017

For years, Chinese manufacturers displaced Western companies by offering lower prices. More recently they began to disrupt by challenging existing business models. Displacement was easy to combat by i...

Related Product(s): N/A

Ali Farhoomand
Filip Ziolek
16/578C Starbucks China: Managing Growth Through Innovation

Functional Area: Growth Management
Length: 23 Page(s)
Pub. Year: 2017

Starbucks has noted rapid growth in China, targeting 70% growth in three years. Although popular among a Chinese clientele, it is facing a number of internal and external challenges related to the Chi...

Related Product(s): N/A

Ali Farhoomand
Filip Ziolek