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Teaching Note Details:
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Starbucks China: Managing Growth Through Innovation  
 
Product Ref: 16/578TN Company: Starbucks

Product Type: Teaching Note Industry: Food & Beverage

Related Product(s): Case
Starbucks has noted rapid growth in China, targeting 70% growth in three years. Although popular among a Chinese clientele, it is facing a number of internal and external challenges related to the Chinese economic slowdown, and issues associated with the paradox of growth. As a leader in innovation, it has developed and implemented top-notch solutions across domains such as HR, R&D, CRM, design, digital, product development, supply chain, electronic payment, etc., and needs to continue the innovation process to stay ahead of the competition. What can it do to expand and innovate continuously? As growth reduces elasticity, what should it do to retain the flexibility to address market demands and interruptions quickly?
Functional Area : Growth Management

Learning Objective: Innovation Framework, Business in China, Paradox of Growth, Digital Personality Mapping
Length: 8 pages Country: China (People's Rep. of)

Pub. Year: 2017 Level of Difficulty: 2
         
This product type is available in the following language(s):      English
         
Related Information: N/A
 
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