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K-Pop: A Global Music Factory Fizzling Out  
Product Ref: 17/591C Company: K-Pop companies

Product Type: Case Industry: Entertainment

Related Product(s): Teaching Note
As shown with Psyˇ¦s hit song, ˇ§Gangnam Style,ˇ¨ K-Pop (Korean Pop) music has been successful recently, not only in Asia but also in many other countries. K-Popˇ¦s current success largely stems from its systematic production system and this new business model has changed the managerial paradigm in the entertainment industry. However, recently, there has been a growing concern that K-Pop may be just a case of short-lived hype, thus it may not have sustained success.
Functional Area : Strategy & General Management

Learning Objective: Innovating business model, International management
Length: 14 pages Country: Korea (Rep. of)

Pub. Year: 2017 Level of Difficulty: 2
This product type is available in the following language(s):      English
Related Information: N/A
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