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Orient Overseas Container Line (OOCL): Sailing Through Choppy Waters  
Product Ref: 14/545C Company: Orient Overseas Container Line (OOCL)

Product Type: Case Industry: Transportation

Related Product(s): Teaching Note
OOCL is one of the world's largest integrated international container transportation, logistics and terminal companies, with a network covering Asia, Europe, North America and Australasia. The company is well respected in the industry with a reputation for providing customer-focused solutions, a quality-through-excellence approach and continual innovation. It has been listed on the Hong Kong Stock Exchange since 1973. In a volatile industry, it has to compete and form alliances. It has a history of investing widely with variable results.
Functional Area : Strategy & General Management

Learning Objective: 1.To understand the dynamics of the shipping industry
2.To provide strategic choices and give recommendations for future direction
3.To appreciate the difficulty of continuity and transition in a family firm
Length: 22 pages Country: Hong Kong SAR

Pub. Year: 2014 Level of Difficulty: 2
This product type is available in the following language(s):      English
Related Information: N/A
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Case (14/545C) HK$58 / US$7.5
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