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More Is Not Always Better: Cybage・s Growth Strategy by Internal Focus  
Product Ref: 13/537C Company: Cybage

Product Type: Case Industry: Software & Services

Related Product(s): Teaching Note
Headquartered in Pune, India, Cybage was one of the plethora of players in the Indian software and information technology (:IT;) services sector. Nevertheless, Cybage had enjoyed a double-digit growth rate in the past few years, compared to the industry・s growth rate of 14.9% in 2011. Could Cybage・s growth be attributed to the general expansion of India・s knowledge economy, or had Cybage developed a set of capabilities that differentiated the company from its peers and drove the company to expand from a handful of IT practitioners to a company with a global footprint of nearly 4,000 professionals? What were Cybage・s differentiators and how did they become the company・s core competencies, allowing it to make headway despite competition from top-tier Indian IT companies?
Functional Area : Strategy & General Management

Learning Objective: This case attempts to examine the concepts of first-, second-, and last-mover advantage linked with a resource-based view. Furthermore, by illustrating the firm・s information technology enhanced services (:ITeS;) capabilities, the case provides an understanding of the conceptualization of service-dominant logic, and the nature and characteristics of value co-creation.
Length: 21 pages Country: India

Pub. Year: 2014 Level of Difficulty: 1
This product type is available in the following language(s):      English
Related Information: N/A
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