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Foxconn・s Forking Path: Staying on with OEM or Becoming an ODM?  
Product Ref: 13/536C Company: Foxconn International Holdings

Product Type: Case Industry: Consumer Goods
Technology Hardware

Related Product(s): Teaching Note
Authors: Zhigang Tao   Elsha Yiu
Foxconn・s management seemed keenly aware of the company・s need to reposition its business. While its revenues increased almost uninterruptedly over the previous decade, its net income margin had decreased over this time frame. Should Foxconn double down on manufacturing or make attempts to leverage its current advantages into new kinds of business, such as becoming an original design manufacturer (:ODM;)?
Functional Area : Strategy & General Management

Learning Objective: 1. To provide sufficient background information to lead to a discussion of brand transformation from OEM to original design manufacturing (:ODM;) as one of the key directions for sustaining business.
2. To provide students with an understanding of sustainability of the growth of a firm from the perspective of a resource-based approach.
3. To provide students with an understanding of governance from the perspective of global value chain analysis.
Length: 22 pages Country: China (People's Rep. of)

Pub. Year: 2013 Level of Difficulty: 1
This product type is available in the following language(s):      English
Related Information: N/A
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