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Samsung Electronics: Managing Innovations in an Economic Downturn  
Product Ref: 13/527C Company: Samsung Electronics

Product Type: Case Industry: Consumer Electronics

Related Product(s): Teaching Note
Authors: Ali Farhoomand   Elsha Yiu
Samsung Electronics¡¦ ambition to go beyond a household brand to become a premium life-style brand through its range of smartphones offers insights into the concept of dynamic capabilities, which drives the management team to stay on course to achieve predictable results. The case illustrates the growth trajectory of a company which has reached a point where growth sustainability becomes a question at the heart of its strategic management.
Functional Area : Strategy & General Management

Learning Objective: To provide students with an understanding of sustainable growth from the perspective of a resource-based view, dynamic capabilities and high velocity environment.
Length: 25 pages Country: N/A

Pub. Year: 2013 Level of Difficulty: 2
This product type is available in the following language(s):      English
Related Information: N/A
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