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Case Details:
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Tencent・s Business Model  
Product Ref: 13/525C Company: Tencent, Inc.

Product Type: Case Industry: Internet Software and Services

Related Product(s): Teaching Note
Authors: Ali Farhoomand   Elsha Yiu
Tencent・s business development has been nothing short of spectacular given its less-than-two decades of company history. From a handful of tech-oriented entrepreneurs to a Hong Kong-listed company of over 20,000 staff, Tencent・s development model was heavily challenged when it launched the e-commerce business in 2006. This case study exemplifies the concept of business models as tools to manage change rather than paradigms for adaptation and imitation.
Functional Area : Strategy & General Management

Learning Objective: The case provides students with information for conducting an analysis of a business model of the internet industry in China, and examines the effectiveness and limitations of the operating model to facilitate business diversification. Drawing on Tencent・s experience, students can generate appropriate business models for an internet service provider to become a successful e-commerce platform.
Length: 18 pages Country: N/A

Pub. Year: 2013 Level of Difficulty: 2
This product type is available in the following language(s):      English
Related Information: N/A
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Case (13/525C) HK$58 / US$7.5
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