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Tencent: Expanding from China to the World  
 
Product Ref: 13/528C Company: Tencent

Product Type: Case Industry: Internet Software and Services
Software & Services

Related Product(s): Teaching Note
Authors: Nikhil Celly   W. H. Lo
China, an internet walled garden, has offered opportunities to its home-bred companies to thrive. These local internet companies, which earned their initial success mostly by cloning their Western counterparts in fulfilling the needs of the country・s demanding internet users, are insulated from the rest of the virtual world. Among these local internet companies, Tencent is the most successful one. A listed company on the Hong Kong Stock Exchange since 2004, Tencent・s 2011 annual report recorded revenue of RMB25.8 billion with an almost 40% profit margin. Its 845 million active user accounts have wide penetration to the 538 million internet users and 1.05 billion mobile users. After achieving sustainable success in China・s internet market, Tencent has its eyes on the world. But as a company nurtured by the walled-garden environment, how can it make its way outside of its comfort zone? What does it have to offer to the global market, with its pockets of look-alike internet services, that the rest of the world is not deprived of? Will Tencent be able to globalise?
Functional Area : Finance & Investments
Strategy & General Management

Learning Objective: 1. Understand the competitive advantages and disadvantages conferred by weak and underdeveloped institutions in emerging economies.2. Determine the transferability of Tencent・s advantages in China・s market to other contexts and countries. 3. Seek to understand emerging economy-based firms・ sources of advantage as they internationalise. 4. Examine the link between business strategy, reorganisation and globalisation success.
Length: 27 pages Country: China (People's Rep. of)
Global

Pub. Year: 2013 Level of Difficulty: 2
         
This product type is available in the following language(s):      English
         
Related Information: N/A
 
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