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Eco$ave, Can They Save the Planned Business?  
Product Ref: 12/523C Company: Eco$ave Ltd.

Product Type: Case Industry: Consumer Goods

Related Product(s): Teaching Note
Authors: Yanfeng Zheng   
This case is primarily used for teaching students how to make reasonable decisions with regard to entrepreneurship or starting a business, regardless of whether they have any working experience. The insights drawn from the case are more applicable, though, to undergraduate students who have little working experience but fantasize about entrepreneurship. This case provides a unique angle from which to examine various issues that a potential entrepreneur has to deal with and touches upon several intriguing concepts/models, such as opportunity cost, business model and social enterprise.
Functional Area : Social Enterprises & Ethics
Strategy & General Management

Learning Objective: This case aims to help students understand the key issues facing potential entrepreneurs, particularly in Hong Kong and other Asian countries. One primary objective of this case is to illustrate the gap between planning a business and the actual execution, and the case allows students to develop an appreciation of real entrepreneurs, regardless of whether they failed or succeeded. Second, students will learn how to make a reasonable decision regarding their career choices via concepts such as ˇ§opportunity costˇ¨. Another objective is to expose students to the uncertainty associated with starting a business in light of the local financial, economic and social environment. Lastly, this case will open a debate on what is social enterprise and develop a balanced view on social enterprise.
Length: 12 pages Country: Hong Kong SAR

Pub. Year: 2013 Level of Difficulty: 2
This product type is available in the following language(s):      English
Related Information: N/A
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Case (12/523C) HK$58 / US$7.5
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