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iBakery: How a Hong Kong NGO Ventures into Social Enterprise  
Product Ref: 12/522C Company: iBakery Social Enterprises under Tung Wah Group of Hospitals

Product Type: Case Industry: Public Sector & Non-Profit

Related Product(s): Teaching Note
Authors: Sammy Fung   Florence Chan   W. H. Lo
iBakery is the name of two social enterprises (¡§SEs¡¨)¡Xa bakery shop and a cafe¡Xestablished by Tung Wah Group of Hospitals (TWGHs) of Hong Kong with a social mission to train and employ people with disabilities through the production and retailing of bakery products and the operation of a cafe. The SEs originated from a bakery workshop that trained people with disabilities. In running the SEs, more business elements have been introduced to try to fulfil both social and economic goals. iBakery is unique among SEs operated by Hong Kong¡¦s non-governmental organisations (¡§NGOs¡¨) in that it has a group of business professionals, called ¡§iBakery Angels¡¨, forming an advisory board. With TWGHs as their strong backup, the iBakery SEs are striving to meet the double bottom line. The SEs¡¦ performance in meeting the economic goal is far from satisfactory, as they are presently loss-making operations; however, they are achieving good performance in meeting the social mission when measured in terms of the Social Impact Assessment Tool. This case sheds light on the operations of SEs, how they attempt to strike a balance on both economic and social goals, and how performance measurement of social enterprises may be conducted. It also allows students to examine what the SEs should do to achieve sustainability in the future.
Functional Area : Social Enterprises & Ethics

Learning Objective: 1. To provide students with a basic understanding of the concept of SEs. 2. To understand performance measurement of SEs. 3. To evaluate the strengths and weaknesses of SEs in the areas of corporate governance, human resources management, and partnership with internal and external parties. 4. To examine possible ways for SEs to compete on the market and achieve self-sustainability.
Length: 22 pages Country: Hong Kong SAR

Pub. Year: 2012 Level of Difficulty: 2
This product type is available in the following language(s):      English
Related Information: N/A
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