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Effective Leadership at Zensar Technologies: Riding the Wave of Change  
Product Ref: 11/433C Company: Zensar Technologies Ltd

Product Type: Case Industry: IT Consulting and Other Services

Related Product(s): Teaching Note
Authors: Asha Bhandarker   Sumita Rai   
At the time when Dr. Ganesh Natrajan took over as the CEO of Zensar Technologies Ltd in India in 2001, the company was in a state of turmoil. Staff morale was low and the company was essentially a staffing agency sending IT professionals to work at client sites abroad. As Natrajan started to implement across-the-board changes at Zensar, the company had grown from 850 employees in 2001 to 4,000 employees in 2007 with the number of clients increased from 57 in 2001 to 273 in 2007. Revenue increased from US$42.8 million in 2001 to US$179.57 million in 2007. This case covers the detailed strategies implemented by Natrajan that resulted in Zensar's explosive growth.
Functional Area : Human Resource Management
Strategy & General Management

Learning Objective: 1. To put students/participants into the CEOˇ¦s shoes and highlight the challenges faced by Natrajan.
2. To enable participants to evaluate the relationship between corporate culture and performance growth of the company.
3. To facilitate discussion on the process of revitalising an organization and moving it along a high-growth path.
4. To facilitate discussion on Zensarˇ¦s future growth strategies.
5. Use of McKinseyˇ¦s 7s model as a tool to evaluate organizational fit for strategy implementation and organization development and change.
Length: Text: 9 pages
Exhibits: 13 pages
Country: India

Pub. Year: 2012 Level of Difficulty: 3
This product type is available in the following language(s):      English
Related Information: N/A
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