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INTELFRA Ltd.: Pricing Telecom Infrastructure in a Monopolistic Market  
Product Ref: 11/496C Company: Indian Telecom Infrastructure (INTELFRA) Ltd

Product Type: Case Industry: Telecommunication Services

Related Product(s): Teaching Note
Indian Telecom Infrastructure Ltd. (INTELFRA) is about to develop the proprietary basic infrastructure and deliver that infrastructure on demand to the customers in Lake East, India. Using the Telecom Infrastructure (TI) services provided by INTELFRA, customers will no long need to incur the high fixed costs of building the required infrastructure on their own, nor commit to long-term fixed-price outsourcing contracts. Though the business is promising, TI services required significant ex ante development and start-up costs, and the demand was uncertain as Lake East is an upcoming township comprising both residential and commercial spaces. Pricing became a difficult, yet crucial, business decision for INTELFRA. High prices could drive customers away, but low prices would not be profitable, possibly even unable to cover the high investment costs. This case addresses the critical pricing issues facing telecom infrastructure services providers (TISPs).
Functional Area : Finance & Investments
Strategy & General Management

Learning Objective: The case helps students understand how the TISPs deliver telecom infrastructure on demand services, how to cope with pricing challenges and how to identify the factors to be considered when making a pricing decision for TI service providers. Students can also have the opportunity to apply investment evaluation techniques they have learned to solve the pricing problem in this case.
Length: 18 pages Country: India

Pub. Year: 2011 Level of Difficulty: 3
This product type is available in the following language(s):      English
Related Information: N/A
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