CABC Homepage
New Customer | Sign In
List of Popular Cases Newly Released Cases Faculty of Business and Economics Institutional Users Home Site Map
Advanced Search
 
Topic Index
Industry & Company Index
Most Popular Cases
Newly Released Cases
SME Cases Series
China Cases Series
India Cases Series
IT Industry Transformation Series
Cases in Chinese
Cases in Other Languages
Project SARS Rebound
Case Details:
Email to a friend
TCL: Seeking the Road to Product Innovation  
 
Product Ref: 10/465C Company: TCL

Product Type: Case Industry: Consumer Goods

Related Product(s): Teaching Note
Chinese home electronics manufacturer TCL has identified the need to internationalise. However, because the global home electronics industry is a rapidly changing industry and the key to success lies in product innovation, TCL must now evaluate its innovation strategies to remain competitive. Traditionally, TCL's product development strategy has focused on modular innovation. By looking at the different product innovation strategies pursued by such global market leaders as Samsung and Sony, TCL has an opportunity to evaluate the differences between modular innovation and architectural innovation strategies and assess the risks involved.
Functional Area : Strategy & General Management

Issues: This case describes the challenges facing TCL, a Chinese home electronics manufacturer, in developing innovative products to compete with global market leaders. Since the consumer electronics industry necessitates product innovativeness, TCL and its international competitors' strategies of product innovation all vary, it provides an opportunity to understand the difference between modular innovation and architectural innovation, and to evaluate different product innovation strategies.
Length: 22 pages Country: China (People's Rep. of)

Pub. Year: 2010 Level of Difficulty: 2
         
This product type is available in the following language(s):      English
         
Related Information: N/A
 
Order This Item
Type Language Quantity * Unit Price
Case (10/465C) HK$58 / US$7.5
* Order quantity should include copies that you plan to make
   for class use or distribute for other purposes.
   You will not be shipped hard copies for cases.