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Sowers Action (a): The First Ten Yards  
Product Ref: 09/421C Company: Sowers Action

Product Type: Case Industry: Public Sector & Non-Profit

Related Product(s): Teaching Note
Authors: Gilbert Wong   Po Chung   Iris Wang
Sowers Action was founded in September 1992 as a non-religious, non-political and not-for-profit charity. Its principal objective was to improve the level of education in remote areas of China by subsidising poverty-stricken students, building safe school premises and enhancing the qualifications of teachers. The organisation implemented a business model that led it to a quick success in its start-up phase. Rarely has a similar organization in Hong Kong grown at such a rapid pace and to such a scale. What differentiated Sowers Action from its peers and what were the major factors that drove its early success?

This is a case about entrepreneurship and general management, aiming to introduce the concept of entrepreneurship, entrepreneurial processes and dynamics, and how critical factors work together to lead to a successful start-up phase. It also sheds light on management and operation of social enterprises.
Functional Area : Social Enterprises & Ethics
Strategy & General Management

Issues: Impact of the external environment on the establishment and initial performance of an enterprise; definition of entrepreneurship; success factors in the early stage of an enterprise's lifecycle, the Timmons Model of the entrepreneurial process and the five-dynamics entrepreneurship model.
Length: 15 pages Country: China (People's Rep. of)
Hong Kong SAR

Pub. Year: 2009 Level of Difficulty: 2
This product type is available in the following language(s):      English
Related Information: N/A
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