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HKCOLO: Expanding Connectivity in Asia・s Telecom Hub                                                                                                                                                                                                             
Product Ref: 09/447C Company: HKCOLO

Product Type: Case Industry: Telecommunication Services

Related Product(s): Teaching Note
Having rapidly developed into Asia・s foremost neutral co-location provider and successfully attracting a wide range of customers in the telecommunications industry, HKCOLO has played a significant part in increasing Hong Kong・s importance as a telecommunications hub. By 2009, however, it was on the brink of exceeding the capacity of its premises. The arrival of VoIP had resulted in increased competition, and several companies in Hong Kong and different parts of Asia were eyeing the company・s dominant position. Meanwhile, HKCOLO saw opportunities to expand and to enter new markets, and thus stood at a decisive point in its relatively short history. Its executive management had to decide which strategies to follow in taking the company forward. It needed to cope with its competitors while searching for continued future growth. Decisions had to be made on which customers to target and whether or not to expand to a new site.

By assuming the role of HKCOLO・s management, students will learn how to make strategic decisions in a systematic way by using several standard theoretical frameworks.
Functional Area : Strategy & General Management

Issues: Telecommunications, Telecom Hub, Co-Location, Connectivity, VoIP, China, Hong Kong, Porter’s Five Forces, PEST Analysis, SWOT Analysis
Length: 14 pages Country: Hong Kong SAR

Pub. Year: 2009 Level of Difficulty: 2
This product type is available in the following language(s):      English   Simplified Chinese
Related Information: N/A
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Case (09/447C) HK$58 / US$7.5
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