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New Life: Scaling Up Social Enterprise Start-Ups  
Product Ref: 09/438C Company: New Life Psychiatric Rehabilitation Association

Product Type: Case Industry: Public Sector & Non-Profit
Retail & Wholesale

Related Product(s): Teaching Note
New Life Psychiatric Rehabilitation Association has been pursuing its social enterprise initiative since 1994 to create employment and training opportunities for former mental patients in Hong Kong. As of mid-2008, 18 social enterprises have been launched, including a supply chain of organic foods with a farm, two restaurants and five retail shops. Despite success in its social mission, the social enterprises are only partially self-sustaining. The management also faces the challenges of increasing business complexities, keen market competition and more stringent government regulations on food safety. The ability of New Life to tackle these issues is constrained by the fact that the majority of its management staff come from social work or other non-business backgrounds. To scale up its business and to achieve self-sustainability, it is imperative for the organisation to revisit its management and human resources strategies, and find ways to improve the financial performance of its social enterprises.
Functional Area : Social Enterprises & Ethics
Strategy & General Management

Issues: Keys success factors for entrepreneurial start-ups. Managing change and business growth. Transition from partially self-sustaining to self-sustaining social enterprises started by non-governmental organisations.
Length: 24 pages Country: Hong Kong SAR

Pub. Year: 2009 Level of Difficulty: 3
This product type is available in the following language(s):      English
Related Information: N/A
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