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Ping An's Overseas Expansion: Financial Uncertainties and Risk Management  
Product Ref: 09/445C Company: Ping An Insurance Co.

Product Type: Case Industry: Insurance
Other Diversified Financial Services

Related Product(s): Teaching Note
By 2007, China's Ping An Insurance Co. ("Ping An") had grown into the second-largest life insurer in China. Its goal was to become a universal financial services provider by expanding into asset management and banking. These three businesses were the foundation of Ping An's "three-pillar strategy". It had already made two domestic banking acquisitions, but none in asset management. In November 2007, Ping An acquired a 4.2% stake in Fortis, the Belgo-Dutch financial conglomerate, and planned to buy half of Fortis's asset management business, which would be a big step towards reaching its goal. Yet this ambitious overseas expansion plan was crushed by the adverse effects of the US subprime problem and the global financial crisis. The company needs to address important lessons, re-evaluate its overseas investment strategy and learn how to implement risk management in the future.
Functional Area : Finance & Investments
Strategy & General Management

Issues: This case provides students with a basic understanding of the development of the insurance industry in China and, more specifically, Ping An's growth strategy. Students will learn about Ping An and evaluate its overseas expansion plan and crisis management capabilities.
Length: 24 pages Country: China (People's Rep. of)

Pub. Year: 2009 Level of Difficulty: 2
This product type is available in the following language(s):      English
Related Information: N/A
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Case (09/445C) HK$58 / US$7.5
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