CABC Homepage
New Customer | Sign In
List of Popular Cases Newly Released Cases Faculty of Business and Economics Institutional Users Home Site Map
Advanced Search
 
Topic Index
Industry & Company Index
Most Popular Cases
Newly Released Cases
SME Cases Series
China Cases Series
India Cases Series
IT Industry Transformation Series
Cases in Chinese
Cases in Other Languages
Project SARS Rebound
Case Details:
Email to a friend
SAP: Establishing a Research Centre in China  
 
Product Ref: 09/408C Company: SAP

Product Type: Case Industry: Application Software

Related Product(s): Teaching Note
Leading technology companies from around the world are entering China to establish research centres, leverage China's unique situation of rapid growth and large manufacturing base, and scooping up talent from China's leading universities. SAP, the world's largest application software company, recently entered China to establish one of its exclusive technology research centres, SAP Research. While this division has been successful at its headquarters in Germany, the Chinese labour market and business environment remain difficult for foreign multinationals to navigate. Foreign companies often experience challenges ranging from difficulty finding innovators in a competitive talent pool to dealing with turnover of employees that have an aggressive focus on compensation. There is concern that locating in Shanghai, far away from the innovative hotbed of universities and other technology research centres that have set up shop in Beijing, was the wrong choice for SAP in China. What would be necessary to win the war for high-profile PhDs in the competitive Chinese labour market? What would be required for SAP Research China to be an integral contributor in SAP's worldwide innovation network?

This case illustrates the opportunities and challenges of research and development ("R&D") globalisation and familiarises students with the unique challenges of R&D strategy, new-market entry strategies, human resource management, innovation, clustering and intellectual property protection in rapidly developing countries. In particular, this case is relevant to studies in R&D globalisation, business in China and talent management.
Functional Area : Knowledge and Human Resource Management
Production & Operations Management
R&D Globalization Strategy and General Management

Issues: SAP, China, Research Centre, New-Market Entry Strategies, Emerging Markets, Talent Management, Innovation, Intellectual Property Protection, Compensation
Length: Text: 16 pages
Exhibits: 11 pages
Country: China (People's Rep. of)

Pub. Year: 2009 Level of Difficulty: 2
         
This product type is available in the following language(s):      English
         
Related Information: N/A
 
Order This Item
Type Language Quantity * Unit Price
Case (09/408C) HK$58 / US$7.5
* Order quantity should include copies that you plan to make
   for class use or distribute for other purposes.
   You will not be shipped hard copies for cases.