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Cheung Yan: China's Paper Queen  
 
Product Ref: 08/405C Company: Nine Dragons Paper (Holdings) Ltd.

Product Type: Case Industry: Materials

Related Product(s): Teaching Note
Authors: Stephen Ko   Havovi Joshi
Cheung Yan, the chairperson and co-founder of the Nine Dragons Paper Holdings Company (ˇ§Nine Dragonsˇ¨) has been globally recognised as one of the foremost strategic business leaders of Asia. Cheung had started off modestly in 1990, by setting up a paper-recycling unit in the US, called America Chung Nam. This unit collected waste paper from the US and shipped it to China. By 1995, Cheung had recognised the huge opportunity for paper manufacturing in China, given its ever-rising demand for export packaging. With the support of her husband and brother, she returned to China and established Nine Dragons, which started off with two paper machines and made 600,000 tons of kraft linerboard per year. By June 2007, the company was a behemoth paper powerhouse, with 13 giant paper-making machines, about 8,600 full-time employees, US$1.4 billion in annual revenue and US$300 million in profits. With a huge expansion programme in place, it was expected that by 2009, Nine Dragons would be Asiaˇ¦s top producer of packaging paper, and the first in the world in terms of production capacity.

In a male-dominated industry of Asia, how has Cheung succeeded in being celebrated globally as a business leader? What are the qualities and abilities she possesses that have made her such an effective strategic leader?
Functional Area : Human Resource Management
Strategy & General Management

Issues: This case provides students with an understanding of the principles of strategic leadership and defines key strategic actions. Through this case, students are exposed to the qualities a strategic leader, such as Cheung Yan, should possess to be truly successful. It can be used to demonstrate to students how important it is for highly successful strategic leaders to have a clear vision, effectively manage their organisationˇ¦s resource portfolio, sustain a strong organisational culture, emphasise ethical practices and establish balanced organisational controls.
Length: Text: 10 pages
Exhibits: 4 pages
Country: China (People's Rep. of)

Pub. Year: 2008 Level of Difficulty: 2
         
This product type is available in the following language(s):      English
         
Related Information: Cheung Yan, Zhang Yin, Nine Dragons, paper, China, strategic leadership, balanced scorecard, woman leader, America Chung Nam, family business
 
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