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Highly Confident Transportation: Dynamics of IT Application in Supply Chain Management  
Product Ref: 08/392C Company: Highly Confident Transportation

Product Type: Case Industry: Transportation

Related Product(s): Teaching Note
Established in 1938, Highly Confident Transportation ("HCT") is a leading third-party logistics ("3PL") company in Taiwan. Originally a trucking and en-route transportation company serving domestic customers, HCT has transformed into a company providing integrated logistics services to global customers. Throughout its history, the company has prospered despite fierce competition, economic hard times and a rapidly changing market environment. HCT now competes against both domestic and foreign players. Despite these challenges, Chen Rong-chuan, chief operating officer of HCT, sees immense opportunities in the trend since the 1990s of outsourcing logistics functions to professional logistics companies such as HCT. In order to increase profits for the company, he has pushed for innovation and a service-oriented approach to be the future directions for HCT and has implemented a complete cultural change throughout the company. He has stressed the vital role of information technology throughout HCT's development into a leading 3PL company that offers logistics solutions both within Taiwan and around the world. This case can be used as a teaching tool for logistics or supply chain management courses.
Functional Area : Management of Information Systems

Issues: Competition, competitive advantage, operational efficiency, core competencies, flexibility, globalisation, third-party logistics, supply chain management, logistics management, logistics solutions, value-added services, increased global capabilities, cost reduction, cultural change, service-oriented approach, innovation, IT application
Length: 23 pages Country: Taiwan

Pub. Year: 2008 Level of Difficulty: 2
This product type is available in the following language(s):      English
Related Information: N/A
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