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Mattel Toys íV Made in China (B)  
Product Ref: 08/389C Company: Mattel Inc.

Product Type: Case Industry: Leisure products
Personal products

Related Product(s): Teaching Note
Authors: Graham Jackson   Yu Xiubao   
This three-part case study relates to the 2007 product recalls of toys manufactured in China for Mattel Inc., the world's biggest toy maker. Part (A) focuses on the recall of toys on 1 August, coated with lead paint. Part (B) focuses on a subsequent double recall involving production problems and product design errors. Part (C) focuses on the reactions of the Chinese authorities and Mattel's subsequent apology to China.
Functional Area : Marketing
Production & Operations Management
Strategy & General Management

Issues: Production in China, outsourcing manufacturing, product recall management, global corporate management, the growth of China
Length: Text: 3 pages
Exhibits: 0 pages
Country: China (People's Rep. of)

Pub. Year: 2008 Level of Difficulty: 2
This product type is available in the following language(s):      English
Related Information: N/A
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