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Haier: Management Control on a Tactical Level                                                                                                                                                          
Product Ref: 07/356C Company: Haier Group

Product Type: Case Industry: Consumer Goods

Related Product(s): Teaching Note
Authors: Amy Lau   Jun Han   Emily Ho   Ricky Lai
Haier Group was China's largest white goods manufacturer and one of the world's fastest growing white goods companies. The company started out as a nearly bankrupt refrigerator plant in Qingdao, China, equipped with a group of low-skilled and undisciplined workers, low productivity, inferior product quality and a loss making business. Its current CEO, Zhang Ruimin, first took over the company in 1984 and established corporate rules and culture, revamped business strategy and set up an incentive-based management control system. All of these transformed Haier into a global player in less than two decades. This case study examines the establishment of Haier's management control system and how it was adapted into the company's internationallisation strategies, how it motivated employees to reach high performance goals and how it structured the business units to obtain optimal operational efficiency.
Functional Area : Accounting & Control

Issues: Design and implementation of management control system; using management control systems to reach management objectives and strategies; dynamics and processes of management control in fast growth companies; role of management control systems in creating competitive advantages.
Length: Text: 12 pages
Exhibits: 14 pages
Country: China (People's Rep. of)

Pub. Year: 2008 Level of Difficulty: 2
This product type is available in the following language(s):      English   Simplified Chinese
Related Information: N/A
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