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Promoting Healthcare Tourism in India  
Product Ref: 06/310C Company: The Government of India

Product Type: Case Industry: Healthcare Services & Facilities

Related Product(s): Teaching Note
Authors: Bennett Yim   Amy Tang
A joint study by the Confederation of Indian Industries and McKinsey forecasted the potential of healthcare tourism to amount to US$2.2 billion by 2010. The Indian Government's growing awareness of this lucrative market led to a series of task forces and meetings to finalise decisions on how to develop the country into a major health destination. This case allows students to evaluate the industry dynamics and competitive situation to come up with a proposed positioning and targeting strategy for India to become a healthcare tourist centre.
Functional Area : Marketing
Strategy & General Management

Issues: Healthcare tourism, Medical tourism, India, Thailand, Marketing, Place Marketing, Positioning, Market Targeting, SWOT Analysis
Length: Text: 14 pages
Exhibits: 14 pages
Country: India

Pub. Year: 2007 Level of Difficulty: 3
This product type is available in the following language(s):      English
Related Information: N/A
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