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Ina Food Industry: A New Management Philosophy for Japanese Businesses                                                                                                         
 
Product Ref: 06/305C Company: Ina Food Industry Co.

Product Type: Case Industry: Food, Beverage & Tobacco

Related Product(s): Teaching Note
Authors: Mitsuru Misawa   
Ina Food Industry Co. Ltd was situated in Ina, Nagano Prefecture, and surrounded by the soaring mountains of Japan's Alps. Amidst this idyllic setting, Mr. Hiroshi Tsukakoshi, Ina Food's 68-year-old chairman, had led the company through an incredible 48 years of continuous revenue and profit growth. The company was a leading manufacturer of powdered agar, a traditional gelatine product derived from seaweed. In 2005, news about the medicinal benefits of their product led to a boom in demand, but Tsukakoshi felt that this was an unfortunate event. Tsukakoshi believed that if management was not preoccupied purely with revenue, and instead focused on establishing steady growth, a company would continue to exist for a long time. This in turn would make happy everybody who was directly or indirectly associated with the company. He was confident that his company was a new model for Japanese small and medium sized businesses under a new management philosophy that brought happiness to employees and community. He felt he had done a good job so far. The business had prospered and did not pose any urgent problems. But he also felt that he should not simply sit back and savour his success. There were tremendous growth opportunities and he knew operations should be improved before those opportunities could be targeted.
Functional Area : Economics & Business Policy
Human Resource Management
Marketing
Production & Operations Management
Social Enterprises & Ethics
Strategy & General Management

Issues: Leadership in Japan, Small Business Management in Japan, Management for Employees, Growth Strategy, Agar, Corporate social responsibility, Ina Food, IPO, Japan, Kanten papa, Leadership, Management for employees, Seaweeds, Small company management, Special management philosophy, Venture business, Private company
Length: 14 pages Country: Japan

Pub. Year: 2006 Level of Difficulty: 2
         
This product type is available in the following language(s):      English   Japanese
         
Related Information: N/A
 
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