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Polo Ralph Lauren & Luen Thai: Using Collaborative Supply Chain Integration in the Apparel Value Chain                                                                                                                                                                                     
Product Ref: 06/298C Company: Luen Thai Holdings Limited

Product Type: Case Industry: Consumer Goods

Related Product(s): Teaching Note
Luen Thai is considering adopting a 'design-to-store' supply chain strategy to compete in the apparel market, as it faces increasing margin pressure, new market entrants and China's WTO entry. The decision to implement 'design-to-store' will depend on the success of partner process integration (between fabric mill, manufacturer and brand) and mechanisms to enhance 'collaborative behaviour' between partners. Luen Thai endeavours to fundamentally improve information flow which could lead to change in processes and create multi-company efficiencies.
Functional Area : Production & Operations Management

Issues: Collaboration, Integative Management Strategy, Apparel Value Chain, Process Efficiency
Length: Text: 16 pages
Exhibits: 3 pages
Country: Hong Kong SAR

Pub. Year: 2006 Level of Difficulty: 2
This product type is available in the following language(s):      English   Simplified Chinese
Related Information: N/A
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