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Research Note Details:
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The Changing Face of the Indian Television Industry: 2006  
Product Ref: 06/279RN Company: N/A

Product Type: Research Note Industry: Consumer Goods

Related Product(s): N/A
Authors: Jim Laurie   Kavita Sethi
Television in India has been around for just over four decades. For the first 17 years, transmission was restricted to black and white, and sale figures of television sets were minimal. The liberalisation of the Indian economy, however, brought with it many changes, including the entry of a number of global players in manufacturing and broadcasting. In a span of just over ten years, the broadcasting industry grew from a single public service provider to a thriving sector with over 300 channels beamed across India. Sales of televisions, though characterised by a low penetration rate, also continued to grow steadily. By 2005, India's potential as one of the world's largest viewerships was attracting the attention of international media giants. Paradoxically, infrastructure and the prevailing regulatory environment brought into question the abeyant growth of the industry. This was especially so for rural India, which is typically characterised by low levels of disposable income. Looking at the industry from broadcasting and manufacturing perspectives, this note explores the dynamics, challenges and prospects of Indian television.
Functional Area : Marketing
Production & Operations Management

Issues: Television Manufacturing in India, Broadcasting and Distribution in India, Cable TV in India.
Length: Text: 30 pages
Exhibits: 14 pages
Country: India

Pub. Year: 2006 Level of Difficulty: 1
This product type is available in the following language(s):      English
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