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Case Details:
Email to a friend A Jewellery Industry B2B Portal                                                                                                                                                                                     
Product Ref: 06/277C Company:

Product Type: Case Industry: Consumer Goods
Retail & Wholesale

Related Product(s): Teaching Note
Authors: Bennett Yim   Andrew Lee was established in April 2000 to take advantage of the business opportunity presented by the Internet. Participating in's B2B platform was like participating in a virtual jewellery trade fair, through which sellers could showcase their products to buyers online, and buyers could contact sellers even place orders online. However, quickly realised that Hong Kongˇ¦s jewellery industry was by no means at the forefront of information technology. This case is designed to facilitate discussion around a strategic/marketing planning process, which involves: sizing up the business environment, sizing up the company, identifying and generating strategic options, and assessing the options.
Functional Area : Marketing
Strategy & General Management

Issues: Environment size-up, business size-up, generating options, assessing options
Length: Text: 8 pages
Exhibits: 1 pages
Country: Hong Kong SAR

Pub. Year: 2006 Level of Difficulty: 2
This product type is available in the following language(s):      English   Simplified Chinese
Related Information: N/A
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Case (06/277C) HK$58 / US$7.5
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