CABC Homepage
New Customer | Sign In
List of Popular Cases Newly Released Cases Faculty of Business and Economics Institutional Users Home Site Map
Advanced Search
 
Topic Index
Industry & Company Index
Most Popular Cases
Newly Released Cases
SME Cases Series
China Cases Series
India Cases Series
IT Industry Transformation Series
Cases in Chinese
Cases in Other Languages
Project SARS Rebound
Case Details:
Email to a friend
Jewellworld.com: A Jewellery Industry B2B Portal    
 
Product Ref: 06/277C Company: Jewellworld.com

Product Type: Case Industry: Consumer Goods
Retail & Wholesale

Related Product(s): Teaching Note
Authors: Bennett Yim   Andrew Lee
Jewellworld.com was established in April 2000 to take advantage of the business opportunity presented by the Internet. Participating in Jewellworld.com's B2B platform was like participating in a virtual jewellery trade fair, through which sellers could showcase their products to buyers online, and buyers could contact sellers even place orders online. However, Jewellworld.com quickly realised that Hong Kongˇ¦s jewellery industry was by no means at the forefront of information technology. This case is designed to facilitate discussion around a strategic/marketing planning process, which involves: sizing up the business environment, sizing up the company, identifying and generating strategic options, and assessing the options.
Functional Area : Marketing
Strategy & General Management

Issues: Environment size-up, business size-up, generating options, assessing options
Length: Text: 8 pages
Exhibits: 1 pages
Country: Hong Kong SAR

Pub. Year: 2006 Level of Difficulty: 2
         
This product type is available in the following language(s):      English   Simplified Chinese
         
Related Information: N/A
 
Order This Item
Type Language Quantity * Unit Price
Case (06/277C) HK$58 / US$7.5
* Order quantity should include copies that you plan to make
   for class use or distribute for other purposes.
   You will not be shipped hard copies for cases.