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Tokyo Disneyland: Licensing vs. Joint Venture                                                                                                                                                                                                                
Product Ref: 05/254C Company: Oriental Land Corporation

Product Type: Case Industry: Hotels, Restaurants, Leisure

Related Product(s): Teaching Note
Authors: Mitsuru Misawa   
Building on the success of Tokyo Disneyland, the Walt Disney (WD) Company looked to partner once again with Oriental Land Corporation (OL) of Japan on a second venture, Tokyo Disney Sea Park. In their first venture, the companies entered into an agreement whereby WD charged a 7% licensing fee to OL in exchange for its expertise and support. With Tokyo Disney Sea Park would OL once again enter into a licensing agreement with WD or would it actively pursue a joint venture where WD would assume more of the appropriate risks? This case examines licensing agreement vs. joint venture negotiations and the issues faced when the companies involved have different economic motivations, different management philosophies, and different decision-making techniques.
Functional Area : Economics & Business Policy
Finance & Investments
Strategy & General Management

Issues: Licensing vs. Joint Venture; Capital Budgeting (NPV); Japanese Corporate Behaviour and Practice; Impact of Contrasting Cultures, Customs and Values between US and Japan in the Decision Making Process; Negotiation Techniques Applicable in International Ventures
Length: 22 pages Country: Japan

Pub. Year: 2005 Level of Difficulty: 2
This product type is available in the following language(s):      English   Simplified Chinese
Related Information: N/A
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