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Research Note Details:
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China Cosmetics Industry 2005    
 
Product Ref: 05/250RN Company: N/A

Product Type: Research Note Industry: Consumer Goods

Related Product(s): N/A
Authors: Zhigang Tao   Li Dongya
With a population of 1.3 billion people and a booming economy, China's cosmetic industry is one of the most promising worldwide. This emerging market is especially attractive for foreign investors dealing with a demand slowdown in many of their existing markets. This note gives an overview of the history and current environment of the cosmetic market in China. The impact of WTO on different types of cosmetics the marketing positions used by the larger players are also highlighted.
Functional Area : Economics & Business Policy
Marketing
Strategy & General Management

Issues: Cosmetic; China Market; Market analysis;
Length: 21 pages Country: China (People's Rep. of)

Pub. Year: 2005 Level of Difficulty: 2
         
This product type is available in the following language(s):      English   Simplified Chinese
         
Related Information: N/A
 
A web based copy of the research note can be found here.
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